With nearly 50 years in the industry, including a stint as the CEO of realtor.com, Allan Dalton provides a rare, unfiltered masterclass on the power of language in real estate. He demolishes conventional wisdom, explaining why calling yourself a "listing agent" or using "comps" is killing your value. He also reveals the macro strategy behind the Zestimate, his personal experience being drafted by the Boston Celtics, and why agents must treat their work as a professional practice, not just a business.

Links mentioned in the show: https://youtu.be/R8QEk64uOBI?si=0XQMAdNj1EJLblR2 Here is a link to Allan's upcoming course with Anthony Lamaccia and press release:certifiedrealestateconsultant.com

Allan's latest book on Amazon:https://a.co/d/8YwgbWu

Connect with Allan on LinkedIn and check out allandaltonconsulting.com.

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