The Content 10x Podcast

If you have a budget to help you with repurposing your content what are your options?

This week I look at how to get help when you are ready to take your content repurposing to another level! You want to get as much value as possible from all of the great content that you are creating and explore as many repurposing opportunities as you can.

I discuss:

• Options when you have the budget to take content repurposing to another level
• In-house vs outsourcing
• Examples of how we help our clients at Content 10X

To find out more please head to https://www.content10x.com/content-repurposing-done-for-you/

This week on the podcast I share my ideas on what to do when you have a small budget to invest in getting help with your content repurposing.

Content repurposing is a brilliant thing to do, but it does take time and your time is a very valuable commodity. If you decide to get help and have a small budget to do so, then this episode will be super useful for you.

I discuss:

• Deciding what to get help with when you have a small budget
• Considering the time vs. money trade-off
• Why it's important to hire for the task
• Where find people who can help you

Find out more at https://www.content10x.com/15

Have you ever thought that content repurposing sounds great, but how do you take the first step and get started with repurposing your content?

What you can achieve with content repurposing can depend to a large extent on the time and resources that you have at your disposal. On my podcast this week I talk about getting started when you are going it alone, i.e. when you don’t have a person or team of people to help you.

I discuss:

• Why you should select your primary content method
• The importance of consistency
• Creating standard operating procedures for your content creation
• Taking content repurposing one step at a time.

To find out more please head to https://www.content10x.com/14

This week on the podcast I had the pleasure of speaking with Mike Morrison about content repurposing for membership sites. 

Mike is co-founder of The Membership Guys and Member Site Academy, where he helps guide the growth of high performing memberships, e-learning businesses, and online communities. He’s the host of a popular podcast, author of two best-selling books and has been featured on the likes of Social Media Examiner, Huffington Post, Foundr and Net Magazine. Mike can regularly be found on stages around the world at events including Social Media Marketing World, Tropical Think Tank and Podcast Movement. Mike recently rocked the stage at the Youpreneur Summit in London in November 2017.

I know one thing that people really worry about when they’re considered offering a paid membership is the amount of content that they will need to create. So, since I always have my repurposing hat on, and I wanted to bring Mike onto the podcast to talk about the content repurposing opportunities that you can implement with a membership site.

Listen in to hear:

• Great ideas on how to turn free podcast, blog and video content into paid membership content
• Tips on repurposing in-person presentations/talks at events and workshops
• Ways that you can repurpose membership content into free content and content for marketing your membership (and more)
• Top tips on getting started with a membership site

To read the full article on this topic please head to https://www.content10x.com/13

In this week's podcast episode I share my predictions for online content in 2018. My focus is always on content repurposing, and therefore all 5 of my big predictions are shared alongside a content repurposing tip for each!

I discuss:

• Why I think businesses and brands will invest in more diverse content
• The shifting focus towards voice / audio content
• The 'fake news' era
• Why I think Instagram will be the platform of 2018

I hope you enjoy the episode and for more information and my full write up please click here.

This week’s podcast episode is all about repurposing Facebook Live video and I have the pleasure of introducing you to a fantastic guest - Ian Anderson Gray.

Ian is a live video marketing confidence coach and founder of Seriously Social. He’s an international speaker, trainer, teacher, web developer and consultant. He has a passion for making the techno-babble of live video marketing & social media easy to understand and helping people overcome their fear of the camera. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer.

We discussed:

• How to plan your live video experience before you go-live
• Why it's important to consider your non-live/replay audience when recording
• Tools that you can use for recording live video that also help with repurposing
• Top tips for getting started

I hope you enjoy the episode and for more information and full write up please click here.

When it comes to sharing content from one social media platform to another, you really need to respect each platform. Why are people on there? What do they expect to see? What will they respond to?

In this podcast episode I talk about:

• Respecting the social media platforms
• Why you need to think about what people expect to see on each platform
• A run through of each main platform and key considerations

Enjoy the episode and read my full article on this topic at http://www.content10x.com/repurposing-respect/

Do you create GIFs as part of your content repurposing? For most the answer is no. GIFs are not something that you often hear mentioned when talking about content repurposing. However, a really interesting and fun way to add a whole new element to your content is to create GIFs from your videos or images. On the podcast this week my guests Andrew and Pete help me explore the world of GIFs. They were full of knowledge and had some excellent advice.

We discussed:

• What a GIF is
• How to create your own GIFs
• The best uses for your GIFs
• Some top tips from Andrew and Pete on getting started

For more information and some entertainment along the way head to http://www.content10x.com/repurpose-gifs/

When it comes to creating and repurposing content we need to consider our audience and how they prefer to receive their information. For example, some people will like to read it, others may like to listen. On the podcast this week I explore seven different styles of learning and discuss effective ways to repurpose your content to target as many of those as possible.

You will hear:

• Why learning styles are relevant for content creation
• What the 7 different learning styles are
• How content repurposing can help when considering different learning styles and how to tackle them
• Why it is important to try and cater for as many learning styles as possible

For more information on making your repurposed material matter more to different people click here.

When it comes to repurposing content, Facebook Live presents a great opportunity. On the podcast this week I explore how you can get started with repurposing your Facebook Live videos. Interestingly, I stay focussed on video content and look at how your FB Live video can be repurposed into other videos.

I discuss:

• Why Facebook Live videos are great for repurposing
• The initial steps that you need to take to repurpose your FB Live video
• 4 different ways to repurpose your FB Live video I provide a handy checklist for free, to help you get started with repurposing your Facebook Live videos.

For more information and to grab the checklist click here.