The Content 10x Podcast

This week on the podcast I talk about LinkedIn with Cathy Wassell.

Cathy is a marketing strategist with 20 years' experience who now specialises in social media marketing, strategy and paid ads. I have been really keen to talk about LinkedIn for quite some time. It’s a platform that is really growing in popularity and evolving. It’s not a boring and stuffy corporate site anymore, it’s actually becoming a lot more sociable and people are engaging more with each other than ever before.

On the podcast we discussed:

• Why LinkedIn can be great platform for small businesses and entrepreneurs
• The type of content that is working well on LinkedIn
• Tips for repurposing blog posts and video content onto LinkedIn
• The importance of having a strong profile
• How LinkedIn differs to other social media platforms 

If you’re interested in finding out more about how you can make you content work on LinkedIn, don’t miss this episode.

Find out more by clicking here.  

This week on the podcast I share a really simple and quick way to repurpose your blog post into a PDF document. Why would you want to do that? I answer this question too!

I discuss:

• Offering your blog post as a PDF by way of a content upgrade
• Different places to share your PDF blog post and the benefits of doing so
• A free tool that you can use to convert your blog post to a PDF in seconds

To find out more head to content10x.com.

Have you ever been curious about how you can repurpose your content into a content upgrade?

Do you know what a content upgrade is?

In this podcast episode I explain:

• What content upgrades are
• Things to consider when creating content upgrades
• Examples of different content upgrades

To get a 1-page handy guide for when you decide to create your own content upgrade head to content10x.com/upgrade.

This week on the podcast I’m really pleased to introduce you to Janet Murray.

Janet has a journalistic background, with over 17 years of experience writing and editing for national newspapers. She has built a hugely successful blog, podcast and social media following. Her specialism is helping small businesses and entrepreneurs to grow their business by promoting themselves in the most effective way – via content marketing, email marketing and PR. She holds live events, is a key-note speaker, author, media trainer and has a fantastic membership community called Soulful PR Studio.

Janet and I have met each other a fair few times over the past year, at various events in the UK and USA. We’ve become good friends and are now members of the same small mastermind group.

On the podcast we talked about all the wonderful ways that Janet incorporates content repurposing into planning, promoting and running her live events. We discussed:

• How to involve your audience in decision making to get people taking about your event
• Ways to create content after your event to use in the launch of your next event
• Creating content for membership communities and online course
• Making use of audio, video and photographs from live events

To find out more click here. 

This week I answer the question – how much time should you spend repurposing your content?

I get asked this question all the time.

My initial thoughts are that the question should be reframed because content repurposing is still a form of content creation. Therefore, content creation and content repurposing shouldn’t really be seen as two separate things. The question shouldn’t be how much time should I spend repurposing content, instead, it should be how much time should I spend creating content overall.

I discuss:

• The 80/20 rule of content marketing
• Do you really have no time to repurpose your content?
• The time trade-off of new vs repurposed content

To find out more please click here.

This week I interview my mentor and friend Chris Ducker. Chris is the founder of youpreneur.com—the entrepreneurial mastermind community that helps experts become the go-to leader in their industry. He's a serial entrepreneur, a highly sought-after keynote speaker, trusted international business mentor, blogger, and podcaster.

Chis has recently published a new book called The Rise of the Youpreneur. I wanted to bring Chris onto the show to talk about his new book and to understand how content repurposing factored into the planning, creation and promotion of a new book.

On the podcast we discussed:

• What a youpreneur is and what Chris' new book, Rise of the Youpreneur, is about
• How Chris's membership community roapmap and community content formed the basis of the book
• Book promotion largely focussed on repurposing content from the book
• Tips for writing a book based on your content

To find out more click here and to buy a copy of The Rise of the Youpreneur click here.

Do you have lots of content that you’ve created in the past that you would like to bring to life again?

Perhaps you’ve got hundreds of blog posts, many are still just as relevant today as the day you wrote them.

Or maybe you’ve just given yourself a pat on the back for recording your 100th...1000th...10,000th podcast episode…but you feel that your episodes could really do with reaching so many more people.

If any of this sounds familiar, then this week’s podcast episode will be a great one for you. I talk about the process of choosing content that you have already created so that you can repurpose it.

I talk about:

• Techniques to identify your most popular content
• Why it's good to repurpose your cornerstone and evergreen content
• The types of content that you'll find the easiest to repurpose

Find out more by clicking here.

Have you ever considered creating presentations to communicate with your audience? Did you know that creating SlideShare presentations can be a brilliant starting point for content repurposing.

This week on the podcast I’m joined by Ana Hoffman. Ana is an expert in online marketing and the founder of the successful blog Traffic Generation Café, where she helps online business owners get free traffic to their website. Presentations are the pillar of Ana’s content repurposing process. A particular focus area for Ana is SlideShare and I invited her onto the show to share her top tips and advice for content repurposing using slideshare.

We discuss:

• What SlideShare is
• Why presentations can be great for repurposing
• How to get started with creating presentations for SlideShare that can be repurposed to social media, your blog, and more...

To find out more please click here. 

This week on the podcast I talk all about how you can create content with repurposing in mind.

So basically, how you can reverse engineer the content creation process so that you have content that is perfect for repurposing.

I discuss:

• Why it's important to not let content repurposing be an afterthought -
• Simple steps to create content with repurposing in mind
• The types of content that are great for particular kinds of repurposing

If you’d like a checklist that covers everything that I’ve just covered (and more…) then please get yourself a copy of ‘Repurposable Content: The Ultimate Checklist’ by clicking here.

This week on the Content 10x Podcast I speak with Colin Gray.

Colin is the founder of ThePodcastHost.com - a website all about podcasting covering podcasting skills, resources, equipment, podcast ‘shiny objects’ and pretty much all things podcasting! Colin also has a coaching membership for podcasters, and a podcasting app called Alitu.

During my interview with Colin we talked about his approach for repurposing his content – an approach that Colin refers to as ‘content stacking’.

We discussed:

• Why it's beneficial to have written, video and audio content
• The importance of having a solid, well planned out idea for each piece of content
• How to take your idea and follow the 'content stacking' approach

To find out more please click here.