The Content 10x Podcast

It’s finally happened. Mainstream companies are beginning to understand what many of us have known for a long time. Online video is big enough to shape the world!

The Official Charts Company have decided to incorporate online video views into the official pop charts! Isn’t that crazy? Maybe not. We’ve been harping on about the importance of video for so long, maybe it’s surprising that it’s taken so long to go mainstream in this way.

In this week’s podcast episode I discuss:

• How mainstream industries are waking up to the power of online video
• Now is the time to get into video content, and it's not as difficult as you think
• How you make sure a single video can be repurposed into the maximum number of other formats

If you want to listen to the full podcast episode, click here.

SEO (Search Engine Optimization) is a topic that can confuse and overwhelm the best of us. Which is why I was so excited to interview content marketing expert, Andy Crestodina.

With 18 years of experience in SEO and analytics and 10 years of experience in content strategy and blogging, Andy was the perfect person to explain how SEO works and how our webpages rank on popular search engines such as Google.

Andy is also a big fan of content repurposing and was keen to explain the real connection between repurposing content and improving SEO.

On this week’s podcast find out:

• How SEO really works
• The 3 factors that affect why a page ranks on Google
• How to improve SEO for your blog posts, podcasts and videos
• Content repurposing tips to increase your chance of ranking in search
• Is SEO dead? Have paid ads on social media made search redundant?

 To find out more about the connection between content repurposing and SEO visit: content10x.com/45

Much like Instagram Stories and Snapchat, IGTV features vertical videos. Given its focus on catering to the modern-day smartphone user, IGTV is a dream platform if you who want to share and consume long form, vertical videos.

But how can you post a horizontal video onto IGTV? What if you have lots of horizontal/landscape videos that you’d like to repurpose onto IGTV or Instagram Stories. Is that even possible?!

In this podcast episode, I share how you can repurpose horizontal videos into portrait videos for IGTV, Instagram Stories and Snapchat.

Find out:

• What IGTV is and why you might want to post content onto it
• How to repurpose a landscape video into a vertical video
• Basic steps that you need to follow in video editing software
• How to embed images and text into your video

For more info on posting horizontal videos and to watch a video tutorial, click here.

In this podcast episode, I share my experience at Podcast Movement, which is the world’s largest annual conference for podcasters.

The event was fantastic and I was lucky enough to chosen to give a talk. My talk was called “How To Become Loved As a Podcaster (By Those Who Hate Podcasts).” It was all about repurposing podcast episodes for different platforms to reach new and larger audiences.

Find out about:

• My talk at Podcast Movement 2018 – you get to hear it!
• Repurposing content in different formats to reach new and different audiences
• Ways to repurpose your podcast onto Instagram, Google, YouTube and Twitter
• Repurposing live talks

 You can listen to the full podcast episode (and watch my live talk) here: content10x.com/43

In this week’s podcast episode I challenge you to think of ways that you can add more impact to your content when you repurpose it. Specifically, I show you four ways that you can give your repurposed content that extra bit of “oomph”.

When we talk about repurposing content, we are usually looking at ways that we can take one piece of content – or should I say one clearly communicated message – and package it into different formats to reach new audiences. 

Rather than simply repackaging your original message, you could look at ways to expand on that message and add more impact…let’s get a bit sassy!

Find out about:

• Hosting a live Q&A with your audience
• Tips for inviting people to participate in your Q&A
• Running a Twitter chat and using it to interact and network with like-minded people
• How to leverage Instagram Stories to increase online engagement
• Having friendly debates and offering alternative viewpoints with your content

You can listen to the full episode by visiting: content10x.com/42

Is building your email list on the top of your agenda? If it’s not, it should be. It’s really important to continuously work on growing your email list. But, do you find the usual lead magnets of checklists, templates, swipe files…a little bit repetitive? Here’s an idea, why not run an online challenge? AND why not repurpose your existing content to create the challenge?!

In this podcast episode I talk about how you can run an engaging online challenge by repurposing your existing content!

Find out:

• What email list building challenges are
• How to come up with a specific end goal that will give your subscribers real value
• How to leverage your existing content to create your challenge
• How to deliver your challenge to participants via automated emails
• How to market your email list building challenge to attract more people

For more information, click here.

Unlike photos and videos, sharing your podcast content on social media can be a challenge.

But it doesn’t have to be! With an audiogram, you can share snippets of your latest podcast episode on all of your favourite social media channels. What’s more, you don’t have to be a podcaster to make audiograms because I let you know about two great tools for creating amazing audiograms for free with or without podcast content!

I’ve also recorded a video tutorial that you can follow step-by-step showing you how to create your own audiogram in just a few minutes!

Find out:

• What audiograms are
• How to create audiograms using two tools (one completely free)
• How audiograms can increase social engagement and drive more listeners to your podcast
• How you can record audio directly into the audiogram tools for non-podcasters
• How to customise your audiogram with captions, animations, images and text

To listen to the full podcast episode, and watch the video tutorial, click here: content10x.com/40

People are far more likely to engage with a blog post that includes a range of multimedia content. Integrating multimedia content such as images, videos, slideshows and infographics into your blog post will breathe life into it and add a touch of personality to your website.

Guess what, if you repurpose your content then you make it easier to integrate more media into your blog posts.

So, if you want to find out how you can create engaging multimedia content for your blog post, tune into episode 39 of the Content 10x podcast!

Find out about:

• Why it’s a good idea to include varied media in your blog posts
• Repurposing your original content and using it within your blog
• Why you should always add images to your articles
• The impact that having video in your blog post has on engagement
• Why you should start thinking of yourself as a “media company” – and not get intimidated by this!

To find out more head to content10x.com/39

Do you create amazing videos for your website, YouTube channel, Facebook live, membership site….etc? If so, then you know just how much hard work and time goes into the creation of each video, but there are easy ways that you can get a return on the time you spend creating amazing video content!

If you spend a lot of time researching, filming and editing your videos, why not try new ways to repurpose your video content for social media to increase engagement and reach a wider audience?

On episode 38 of the Content 10x podcast, I reveal my six top tips for creating short teaser clips from your original video and how you can share them on social media and use them to drive engagement and expand your outreach.

Find out about:

• Great tips for repurposing video content for social media
• The best FREE tools for creating branded templates and GIF’s for your videos
• How to burn captions onto your videos
• The ideal video length for getting more engagement on all the social media platforms
• Changing the aspect ratio of your video clips

To find out more head to content10x.com/38

Have you ever created a piece of content that you thought would amount to nothing? Sometimes it can be easy to disregard lousy content, but if you have a sense of humour and an open mind, you can repurpose even your worst content into something incredible.

On episode 37 of the Content 10x podcast, I discuss the massive success of a hilarious podcast that is based on the complete repurposing of an unpublished novel. Since its release, the podcast has had over 100 million downloads and has been repurposed into a live stage show performed all over the world, oodles of merchandise and talk of a movie!

Find out about:

• A funny example of book to podcast repurposing
• How to repurpose your bad content into something great (a sense of humour is required!)
• Unlimited repurposing potential of your original piece of content

So, if you’re in the mood for a laugh and you want to find out how you can repurpose even your worst piece of content into something epic, join me over on the podcast and for more information, click here.