The Content 10x Podcast

Do you want to learn how to convert video to audio? 

By extracting the audio from your video, you can create even more great content. But, despite what you might think, extracting audio from a video isn’t as easy as uploading your file to a dodgy MP4 to MP3 converter app!

In this episode, I share my top four tips on how to convert your video to audio.

Tune in to learn:

• How to repurpose your video content into high-quality audio content
• How to reduce the level of background noise in your audio content
• Why you should segment your video
• How to use appropriate software to help convert video content to audio

To read the blog post and explore other episodes go to: content10x.com/66

I'd like to introduce you to a good friend of mine, Chris Knott. Chris has completely changed his personal training business over the last few years and this can largely be attributed to creating online content, embracing a multimedia content approach, content repurposing and being consistent.

I find this really interesting because Chris had a ‘bricks and mortar’ offline business, in so much that he only earned income through in-person personal training. It seemed unscalable, but through creating online content, he not only improved his in-person business but he was also able to generate new income streams which were offline AND brand new online income streams too.

In my discussion with Chris he shares his journey from no online content to a very successful blog, podcast, online business partnerships, delivering seminars and a very engaged social media following.

Join our chat to find out:

• How creating content online can directly impact the growth of an offline business
• Why it’s good to create a variety of content across different mediums and platforms
• A simple publishing and content-topic structure that makes it easy to stay consistent over time
• How Chris fills his content pipeline in advance without ever needing to rush
• How to lean on the credibility of industry giants when you're just getting started

To read the full blog post, go to content10x.com/65

In order to plan your content well, you need to be able to broadly predict the way things are going – what’s working, what’s not working etc. In this episode I collect some of the research I’ve done and the experience I have in content marketing and lay down my 5 big predictions for 2019 that will help you maximise your efforts this year.

Tune in to learn:

• The social media platforms to get involved with in 2019
• The ways advancements in technology is impacting audio content
• Why our polarised political climate may have contributed to the rise in the impact of raw “behind-the-scenes” video content and tips on how you should create this
• Why GDPR is not only survivable, but how you could use it to thrive with your email marketing

Head over to content10x.com/64 to find out more

As 2018 draws to a close I decided to wrap up the year by sharing with you the 5 most popular Content 10x podcast episodes of 2018 (based on downloads). Every episode is about content repurposing - sharing specific tip, tricks and advice on how to repurpose your content and get the most value from your hard work and reach more people. 

Thanks to each and every one of you for your continued support of the show.

I already have some wonderful podcast episodes lined up for 2019, but in the meantime I hope you enjoy this roundup of the top 5 most popular episodes from 2018.

Click here to find out more. https://www.content10x.com/63

Happy content repurposing!

Would you like to learn how you can plan your content strategy for the whole year and have a content strategy that directly links to your business goals and endeavors?

Join me and my special guest, Janet Murray, on the podcast to find out how you can plan a year of content with help from Janet’s 2019 Media Diary paired with a very simple step-by-step content planning process!

Learn all about:

• Why content planning is so important for businesses
• How planning your content can help you to build an audience
• Publishing relevant and timely content
• Develop a yearly content plan for your business
• Repurposing your weekly cornerstone content

To read the full blog post, head over to content10x.com/62

Do you find yourself thinking of ways that you can take part in holiday giveaways, and subsequently find yourself pondering appropriate giveaway ideas?

Whatever the holidays/occasions that you celebrate are, be it Christmas, Thanksgiving, Easter, Diwali, Eid….they all often come with gifting and generosity.

Whilst you’re searching for giveaway ideas, have you considered that you can repurpose your existing content into gifts and giveaways for your audience?

In this week’s podcast episode I talk you through 5 ways to repurpose your existing content into content gifts.

Find out:

• How you can bundle together your existing content to create a ‘holiday hamper’!
• Creative ways to re-deliver existing content for added value
• Review your most popular content and create complementary content as an extra giveaway

Get the podcast episode and accompanying blog post here: https://www.content10x.com/61

Let me ask you a question…do you create content at live events? Not just at the events, but before, during and after.

If your answer is no then you are missing a huge content opportunity.

Going to events is a fantastic thing to do, it’s great for learning and it’s great for building relationships. You just cannot beat meeting people face-to-face.

But, they’re also often a huge investment – you’ve investing in yourself which is good, but they can take up a lot of time away from your business and family, and make quite a dent on your bank balance too! You can get even move value out of the time that you spend at events by creating lots and lots of content!

In this episode find out:

• Why you should create content before, during and after you attend events
• 8 smart ways to create content at events
• Why having a content mindset at events is crucial going to ensure you get as much value as possible from attending

Get the episode and accompanying blog post at: content10x.com/60

When it comes to repurposing content, we spend a lot of time thinking about what we can post to Twitter, rather than repurposing content that’s already on there.

I was keen to speak to someone who’s a real expert in Twitter and a number of my friends pointed to me to Madalyn Sklar as THE person to speak to.

Madalyn is the host of two wildly popular Twitter chats - Twitter Smarter, which was launched six years ago and has since then amassed over 6 billion impressions and her second, Social ROI.

Tune in to find out:

• Why Twitter is the best platform to have short but meaningful conversations with people in your industry
• How you can repurpose a Twitter Chat into a super-engaging Facebook Live Stream
• How you can give longevity to your best tweets by creating a Twitter Moment

Get the episode and blog post at: content10x.com/59

How do you create engaging content video trailers to promote your latest blog, podcasts, or video content?

New movies and TV shows run trailers and that seems to work pretty well, so why not apply the same marketing techniques to our content! A content video trailer is a short, less than one minute video, explaining the benefits of your content. It’s a way to endear yourself to your audience and directly drive interested people back to consume your content.

In this episode I share what exactly I’m doing and how you can try it out for yourself.

Tune it to learn:

• How to create quick, engaging video trailers for your content in as little time as possible
• The benefits of creating content video trailers
• Why starting your blog posts with video trailers enhances your SEO

Head over to: content10x.com/58 to read the blog post and to explore other episodes.

How much of your repurposing process can be hands-off?

At Content 10x, I’m always talking about ways to save time, whether it’s with methods or tools. This week I have a special guest on the show, Hani Mourra, creator of Repurpose.io. His web completely automates publishing your vlog as a podcast or your podcast as a vlog…and more.

Tune in to learn:

• How to expand the reach of your content without doing extra work
• Why podcasters and live-streamers can and should have a presence on all major platforms
• How much you can automate or streamline your repurposing process

For more information and the accompanying article visit: content10x.com/57