The Content 10x Podcast

You already know how to multiply your content into different formats. Could you expand that even further by taking the same topic from a different angle?

By turning the message of a piece of content on its head, you not only attract different learning styles (written, audio, visual). You can now make the same topic appeal to different personality traits!

Tune in to this week’s episode to learn:

1. How to repackage the message of one piece of content in an entirely new way by turning it on its head
2. How to earn even more “market share” of audience by appealing to the wide spectrum of personality traits
3. How to multiply the usefulness of your content research by looking at it from different angles, not turning it into different formats

Check it out at: content10x.com/56

Do you feel like your website is leaking a lot of potential customers and losing you money? If you do, it can only be because you don’t have a high converting website.

In this episode, my guest Matt Eldridge and I might be able to help you on that journey to having the stickiest website in your niche!

Join us to learn:

1. How to capture people’s attention when they visit your site
2. How to strategically place team photos and testimonials all over your site to radically boost trustability
3. How to maximise bottom-line value from all your repurposed content

Read the full blog post at: content10x.com/55

Live content takes engagement to a whole new level. It can turn an audience into a true online community. In this week’s episode, I take a deep dive into live content experiences, why it engages people so well, and give a whole load of ways to structure live content.

Not only does it work really well in its own right, allowing you to demonstrate your expertise and trustability better than any other form of content, you can also repurpose it in loads of different ways.

Tune in to find out:

1. Why live content opens up a whole new section of potential audience members
2. How to build your tribe by connecting people with live experiences
3. Four ways you can get started with live content right now

For the full blog post, go to: content10x.com/54

Chatbots are a quickly rising force in digital marketing.

Join me this week with chatbot-expert Kelly Mirabella as we talk about how to use chatbots and content repurposing together to maximise engagement on Facebook and get your content in front of as many people as possible.

We cover:

• Chatbots tools that you can use – you don’t need to be a programmer!
• Driving traffic to your content with chatbots
• Segmenting your chatbot audience to get amazing engagement and click through rates
• Three big mistakes a lot of people make when they use chatbots

For the full blog post, head over to http://content10x.com/53.

The Content 10X podcast has hit its one year anniversary!  Thank you so much to everyone who has listened to the podcast, I really appreciate it and hope you find it super valuable!

In this episode, I reflect on five big lessons I’ve learned from running the podcast. I also give you my best examples of creative repurposing so you can get the most out of your own episodes.

I talk about:

1. How to run and repurpose a podcast in a way that’s consistent, creative, and valuable to your audience
2. 6 examples of creative repurposing we tested on our podcast that you can use on yours
3. How to get the most repurposing value from audio-only content.

For the full blog post, head over to content10x.com/52

Creating content for others can be a great thing to do. But when it comes to putting in your own time and effort for someone else, how can you be sure that every ‘yes’ is also going to be beneficial to you?

In this podcast episode I talk about what to do when someone comes to you with a content request (e.g. deliver a masterclass, write a blog post, talk at an event…etc), and why it’s so important to have a content repurposing strategy in mind.

Find out:

• How to evaluate content creation requests from others from a repurposing perspective
• Creating a win:win situation when you create content for other people
• Making the content work for you by staying in control

Tune into this week’s episode at content10x.com/51

How much repurposing potential is trapped in your content archives, waiting for you to tap into it?

There might be more than you think. But even if you were to start tapping into it, which piece should you repurpose first? In other words, which one struck such a chord with your audience that it’s almost guaranteed to do well again if you revived it and gave it a fresh coat of paint?

In this week’s episode I talk about how to do just that. We cover how to use analytics from multiple sources to quickly figure out your most popular past content, plus the other things you need to take into consideration before choosing your sure-fire winner.

I talk about:

• Detecting which of your past content is almost guaranteed to do well if you were to repurpose it today
• How to combine insights from website and social media analytics to find your best repurposing opportunities.
• The single biggest sign that you should repurpose a post that analytics can’t tell you

If you want more information or to read the blog post for this episode, go to: content10x.com/50

It’s time we talked about transcripts. They might not seem like the most exciting form of content, but they represent huge repurposing potential if you use them correctly.

This week’s podcast episode is all about how to get your transcripts done cheaply, and once you have them in hand, how to use them either as they are or as a springboard to create a host of other forms of written content, getting you in front of more and more people.

If you have a podcast or video content, it’s well worth learning:

• What transcripts can do for you and your audience.
• How to create transcripts as cheaply and quickly as possible.
• 6 ways to use and repurpose transcripts to add value to your business.

To find out more and to explore previous episodes, go to Content10X.com/49.

This week’s podcast episode is all about repurposing your content on Instagram. I’m extremely excited about this week’s guest, Jenn Herman. She’s the world’s forefront blogger on Instagram marketing.

Although it’s my favourite platform, it’s not always easy to keep up with all their tweaks and changes. Fear not! Jenn breaks it down to the absolute fundamentals that get results on Instagram, the things that are and aren’t likely to change, along with a wealth of specific tips and tricks that you can use to get more engagement (and traffic back to your website) from Instagram.

Whether you’ve been using Instagram for a while or you’ve never opened the app, if you want success on the platform there’ll be something here for you.

On the podcast, we discuss:

• Creative ways to repurpose your content onto Instagram
• The formula for getting selected by Instagram’s algorithm as a Top Post
• What to do about IGTV before it proves its long-term viability
• Two ways to use Instagram to validate article ideas your audience is hungry for
• How to have fun with Instagram Stories and get more eyes and ears on your content
• Step-by-step guide to get started the right way on Instagram

If you want to listen to the full episode, go to Content10X.com/48

Get ready to lose all fear of Facebook’s dreaded Ads Manager and find out how it’s possible to get attention to your business for pennies. Plus, you don’t need to scratch your head wondering what new content you need to create for your ads, because the answer may lie in repurposing existing content.

Julia Bramble is a social media strategist, coach, and speaker who helps small businesses and marketers get results from their online marketing in the simplest way possible.

If you’ve ever felt like you want to get in on this whole Facebook advertising thing but for whatever reason you keep putting it of, this episode is for you. We talk about:

• The simplest way to get started with Facebook ads with a tiny budget
• How it’s possible to get the cost of your FB video ads to as little as a cent per 3-second view
• Simple steps for finding and testing profitable audiences
• How you can repurpose content for FB ads

For more info head over to content10x.com/47