The Content 10x Podcast

Do you ever stop and think about whether your content is published in as many relevant places as possible?

You go to so much effort to create your content…your podcast episodes, video content, blog posts, etc, so how widely distributed is your content when you hit the ‘publish’ button?

Also, do you take action to help ensure that your content will get found by search engines?

When I was at Podfest in Orlando in early March I discovered a couple of simple, yet important things that content creators can do to really improve their overall content distribution, which I share in the this podcast episode.

Find out:

• How to effectively maximise your content distribution to grow your audience
• How you can benefit from written content to complement your video or podcast
• Tips and advice for reviewing your content distribution and simple, quick steps to improve it

For more information and to explore other episodes go to: Content10x.com/76 

There are over 2 billion active users on Facebook each month. The question is, as a content creator, what are the best ways to repurpose your content onto Facebook to get in front of your ideal audience on the platform. Or, if you’re already creating lots of content on Facebook, how can you repurpose it?

I had the pleasure of speaking with Liz Melville, a highly regarded Facebook ads and marketing specialist, with over eight years of experience in promoting brands and businesses online, to find out more.

We discussed:

• How to repurpose content on Facebook
• Why you should be creating video content for Facebook
• What’s working and not working in 2019
• How you make the most of Facebook Live

• Content strategies if you have a profile, page and group

For more info and to read the full blog post, head on over to content10x.com/75

You’ve created some fantastic content, but that’s just the start. What use is great content if nobody knows about it?

By using promotional tactics from the movie industry, you can create great awareness of your content and your audience will be chomping at the bit for its release.

Tune in to this week’s episode to learn:

1. Four ways to get your audience talking about the release of your content using tips from the movie industry
2. How to generate not just awareness of your content, but an appetite for its release
3. How to make effective use of social media platforms by repurposing your content for promotion and distribution

Check it out at: Content10x.com/74

Do you know how to create press releases in order to get your content in front of your desired audience in the newspaper, or on radio and TV?

Perhaps you’re thinking why would you do this…why bother with press releases in the digital age when we can reach so many people via social media and other means. However, getting attention in the press and knowing how to create a press release may be really useful for you and your business. What’s more, perhaps you can repurpose content into a press release so it does not take too much more time and effort, yet reaps many rewards. Interested?

In this week’s episode of the Content 10x podcast I interview Sally Falkow, an Accredited PR practitioner with the Public Relations Society of America.

We discuss:

• What press releases are
• The benefits of a press release
• How to get started with producing press releases
• Repurposing a press release into other forms of content

To read the blog post and explore other episodes, visit Content10x.com/73

Conferences, trade shows, workshops, seminars, networking events and so on puts your business in front of highly targeted leads. It’s also a great chance to forge business relationships and network with potential partners.

But, in a sea of businesses with lots going on around you, how can you make sure that yours stand out?

In this podcast episode, I share the repurposing considerations that we have put in place to prepare for the Podfest Multimedia Expo event 2019 to make sure that our hard work is maximized. If you’re attending an event soon and need to create content for a workshop, trade show or seminar, etc. this episode will give you lots of inspiration!

Tune in to find out:

• Ways to repurpose content for events if you are speaking or exhibiting
• Tips for creating engaging leaflets and banners
• How to write engaging copy using the ‘avatar empathy’ approach 

If you want to find out more, go to content10x.com/72

My special guest Emily Prokop talks about turning her podcast into that book, something that she always dreamt about and it all happened because one person loved her podcast…and that person happened to be a publisher!

We discuss the following:

• How you can repurpose a podcast into that winning book
• Why repurposing content created a ready-made audience
• The importance of knowing the right tools for the job

To read the full blog post, head on over to content10x.com/71.

To listen to previous episodes click here.

Did you know that you can repurpose your video or audio content into written content to populate your social media channels, website or blog?

Accompanying your video or audio content with written content improves your discoverability and helps you to rank higher on Google. Plus, it helps people decide whether they actually want to listen or watch your content.

On this episode of the podcast, I share my thoughts on whether or not you should repurpose your video or podcast into written content such as transcripts, blog posts and show notes.

Find out about:

• Why you should repurpose your video or audio into written content
• Using optimized written content to boost your SEO ranking
• The pros and cons of repurposing audio and video content into a transcript

If you’d like to read the full blog post, head over to: content10x.com/70

Did you know that over 43 million people in the US have a smart speaker?

People use smart speakers to listen to music, make calls, get traffic and weather updates, listening to podcasts, order food and groceries, controlling household devices, flash briefings and so much more.

Flash briefings are short, informative pieces of pre-recorded audio that last up to 10 minutes long. And, you can even create your own flash briefing skill to supply short bursts of content to your audience via their Alexa-enabled device.

In this podcast episode, I’m joined by Sigrun, who is an expert when it comes to sharing her message and has been very forward thinking in getting in on Alexa flash briefings as an early adopter. We talk about how businesses like yours can use Alexa flash briefings to build and connect with your audience. We also talk about how you can repurpose your podcast content into an Alexa flash briefing!

Tune in to learn:

• Why Alexa flash briefings is a great way to connect with more people & grow your business
• How to repurpose your podcast content (and transcripts) into an Alexa flash briefing
• Tips for encouraging people to add you to their daily flash briefing

Head over to: content10x.com/69

When you put lots of time and effort into creating a single piece of content, it’s worth thinking about how you can make the most out of it. Maybe you could find a unique way to repurpose it into a different format – like we did when we repurposed photo slides into a comic book!

In this episode, I share a story about how you can make your own comic book by repurposing slides. I also reveal some of my best tips and advice on how you can be really creative and think outside of the box when repurposing your content.

Tune in to learn:

• How to repurpose a slide show into a comic book
• The importance of thinking of creative ways to repurpose your content
• Using repurposed slides to reach new audiences

Head over to: content10x.com/68

Video is one of the best ways for businesses to drive sales. 93% of businesses that use video say it’s gotten them a new customer thanks to a video they shared on social media. 

There’s no doubt that video is a powerful way to grow your business. But are you leveraging video marketing for your business as much as you should?

To help you answer that question, I’ve invited Jason Hsiao, the co-founder of Animoto onto the podcast to talk about the importance of video marketing and why it should be a key part of your online marketing strategy.

Tune in to learn:

• How to create a powerful video without having any technical or editing experience
• Tips for repurposing your video into compelling trailers and teasers
• Using video to humanize your business and build trust in your brand
• How to leverage video marketing if you’re camera shy
• What type of video content works best on each social media platform
• How to make an engaging video for your audience

For more information head over to content10x.com/67.