The Content 10x Podcast

There are lots of different metrics that can help us to understand how our content is performing. But, some metrics are far more insightful than others; they are the engagement metrics that share an insight into our audiences’ behavior beyond the download, subscribe or follow.

These metrics help us to work out if people are actually consuming our content…in other words if they care and if they will go onto take the action that we desire.

How do we find out whether our audience is listening, watching or reading all of our content? If clicks, views and downloads don’t tell us the whole story, what does?

I’m going to share the best engagement metrics for podcasts, video, email and social media. Once you have the important metrics, you can take steps to improve your content, focus on what your audience loves and even figure out what content to repurpose!

Find out about:

• What metrics tell you whether your audience are engaging with your content
• The best metrics for podcasts, video, email and social media
• How you can use these metrics to improve your content

If you want to listen to the full podcast episode or read the blog post, click here. 

On a mission to maximize your content’s reach and engagement on social? The answer lies in repurposing and there are lots of ways to repurpose content onto social media. Not only that, but you can repurpose social media content too, for example, your Facebook Live videos, IGTV videos, etc. You can take your best-performing social content and repurpose it across multiple channels, presenting it in a different way to new audiences.

This episode is a round-up of some of the best social media content repurposing tips that we’ve shared on the podcast in the past 6 months. I'm taking my own advice from episode 91, where I talked about how you can bring back some of your ‘best bits’ and create new, fresh content. 

Find out about: 

• Top tips for repurposing your social media content
• How to repurpose video content on Facebook
• How to choose the best-performing hashtags for Instagram 

If you want to listen to the full podcast episode and read the blog post, click here. 

Have you ever wondered whether having a podcast may be more suited for online businesses vs. traditional brick and mortar businesses? Or, maybe you've considered starting a podcast but you're worried it won’t be worth the effort because you work in a niche industry where podcasts are not a 'thing'?

If so, think again. You're about to hear an inspiring story of how we have worked with a great client to launch a podcast in a super-niche industry....and how he's absolutely crushing it!

My guest on the podcast is Mike Richards. Mike is a client, good friend and the CEO of the Treasury Recruitment Company, plus he's the host of the Treasury Career Corner Podcast.

In 2018 Mike started a podcast to grow his personal brand and position himself as an expert in his industry. Whilst he was really excited to launch his podcast and felt in good hands working with us, he also didn't have unrealistic expectations. He wasn't expecting to be the next Pat Flynn or John Lee Dumas - he knew that he faced a challenge when it came to finding listeners...and the challenge of people not even knowing what a podcast was! (hence repurposing was essential)

Luckily we had his back! Mike has seen HUGE success. With over 10,000 downloads globally in its first year, lots of new doors have opened, and business really is booming. By repurposing the podcast to expand his reach Mike has become known as the man in treasury...in fact, he's somewhat of a celebrity in industry circles!

Listen in to find out:

• How we developed a repurposing strategy for Mike’s business
• How repurposing quality content has helped a niche business grow globally
• Benefits both Mike's personal brand and the business have seen thanks to launching and recording a podcast

To listen to the full podcast and read the blog post, click here.

You may have heard me tease the idea of my book before but now it’s really happening; my very first book called Content 10x – More Content, Less Time, Maximum Results will be available for pre-order mid-August.

I’ve poured my heart, soul and all my content repurposing knowledge into this book, it’s certainly not one to miss. In this episode I provide an update on the book and how I was able to base many chapters of the book on my existing content.

If you want to find out more about how to leverage content repurposing to write a book, tune into episode 93 of the podcast.

Listen in to find out: 

• An update on my upcoming new book
• How I repurposed existing content to write my book
• The process of planning a book and how this helped me identify new content to create  

If you want to dive into this episode with me, click here. 

Have you tried using LinkedIn Live yet?

Other platforms such as Facebook, Instagram and YouTube have offered live video for years. LinkedIn, however, took their time rolling out their own live video service – LinkedIn Live.

But, is it all hype or will is succeed? And, how does it work?

Join me and the leading expert in live video marketing, Ian Anderson Gray, on this episode of the podcast to find out more about how you can broadcast to LinkedIn and connect with your audience in a completely new way.

Tune in to discover:

• The latest on the LinkedIn Live roll-out and how it works
• Tips for getting started with LinkedIn Live
• How to repurpose your LinkedIn Live video into an arsenal of new content

To listen to my full discussion with Ian, click here. 

Are you consistent with your content? Or, do you struggle to keep up?  

If you’re in a habit of “falling off track” when it comes to creating and publishing regular, consistent, content don’t be too hard on yourself. It can happen to us all. 

In particular, there can be really challenging times in the year, like during the summer months and over the festive and new year period, where so much is going on outside of the business (for you and your team) that your usual content creation regime is pretty much impossible.

When you’re trying to stay consistent with your content but don’t have the time (or energy) to keep creating new content, repurposing is your answer.  

So, if you want to save time with content creation and stay consistent with your content schedule, tune into episode 91 of the podcast to hear my top three tips! 

Tune in to discover:

• How repurposing can help keep your content consistent during busy times
• Three ways to use your older content as new content
• How repurposing older content can come with the bonus of lots of additional content already created



If you want to listen to this episode in all its glory, click here. 

If you want your content to produce long-term traffic and drive sales, you’ve got to learn how to create and repurpose content that sells.

But how can you create marketing content that sells? And, how can you tell if a piece of content is persuasive enough to convert a customer? 

Join me and Jessica Lorimer on episode 90 of the podcast and discover the roadmap to help you create content that converts and therefore allows you to become an unapologetic wealth creator.

We discussed:

• How to create content that leads to sales
• How to sell with content without being too pushy
• How to measure content in relation to sales

To listen to the full podcast episode and read the blog post, head here.

Did you know that IGTV is no longer a vertical video only platform? 

If you’re an avid Instagram user, you’ve probably already noticed that the platform now supports landscape video. But what you might now know is that the ability to post landscape videos on IGTV has a host of repurposing repercussions!

Tune into this episode of the podcast to discover how IGTV’s ability to post horizontal videos can impact how you interact with your followers on the platform and most notably, how you can repurpose YouTube videos onto IGTV. 

Find out about:

• The repurposing repercussions of IGTV supporting horizontal videos
• Why vertical video has become so popular
• The pros and cons of posting landscape, particularly YouTube videos, to IGTV

To listen to this podcast episode, click here.

Repurposing your podcast into an avalanche of new content is one of the best ways to spread awareness, attract more listeners and reach a larger audience. With the popularity of podcasts continuing to grow, you’ve got to come up with creative ways to stay top of mind and keep the downloads coming.

In this week’s podcast episode, I’m excited to introduce you to my special guest, Steve Davis (aka Studio Steve) from Pod Sound School to talk about his awesome podcast repurposing and how he transforms his audio content into an amazing video animation.

Tune in to learn about:

• How to repurpose podcast content into a cartoon video animation
• Why repurposing your podcast into video is worth the time investment
• Top tips for improving the sound quality of your podcast

To find out more, click here.

Although your content repurposing strategy might be on fire and bringing a lot of traction and engagement your way, there’s really no telling how it’s impacting your business’ bottom line without monitoring and measuring its performance. 

In this episode of the podcast, I wanted to respond to some feedback I recently had when I asked my audience on Instagram what they wanted to know a bit more about. A few of my followers wanted to learn more about how to track and measure content repurposing endeavors.

I thought this topic was super interesting. After all, who doesn’t want to measure the effectiveness of their content repurposing efforts? 

So, if you want to find out how you can measure content repurposing, tune in! 

Find out: 

• How to use Google Analytics to discover how much traffic your repurposed content attracts 
• Tips for monitoring engagement and growth on social media 
• What metrics you should consider when monitoring the impact of content repurposing on your business 

To listen to the full episode, head over to: content10x.com/87