The Content 10x Podcast

This week is a super exciting week for Content 10x and this podcast, because on the 23rd October I officially launched my book Content 10x: More Content, Less Time, Maximum Results.

Marketing a book can be incredibly time consuming. I’ve found it a real challenge as I’m also running a busy creative agency, traveling and speaking at events, and growing my team. But all the time that I’ve been creating this book, I’ve tried to always have a repurposing mindset, especially when it comes to the big challenge of marketing the book.

That’s why, this week I want to share with you my top 5 tips that will save you time and effort in your own marketing campaigns. This episode is really useful if you have written a book or are thinking of writing one (maybe in the process of…). But, many of the tips can be translated into all sorts of projects involving content, including new services and products.

Find out about:

• My top 5 tips for using repurposed content to market your book
• How repurposing content can save you time and help you market like a pro
• How you can create social media copy from your book and photos of excerpts of the book
• Repurposing your journey to launch as part of your marketing material



You can find the full blog post and podcast episode here.

Facebook ads can seem intimidating to many business owners. But it is such a powerful tool that you really shouldn’t ignore! Good news is that you can incorporate repurposing into your FB ads strategy.

My guest this week, Zach Hesterberg, says that Facebook is THE most powerful advertising platform around. 

• Zach is a Facebook ads expert and he shared his knowledge and offered some great tips on best ways to utilize ads
• Reasons why Facebook ads are so effective
• Learn the art of repurposing and retargeting to your Facebook audience
• How to incorporate repurposed content into Instagram
• Tips on how to get started with ads

Have a listen! To find out more, explore other episodes and read the blog post click here.

It’s the Content 10x Podcast’s 2nd birthday. A big thanks to everyone who has listened and supported the show.

Ever feel like you are constantly re-inventing the wheel in your marketing and struggling to come up with new content ideas to market your membership service or premium content?

Well, there is a way to ensure you have a consistent pipeline of marketing material that can give you back control over your marketing, give you added transparency and congruency of your product and services.

That’s why this week’s episode of the podcast (and blog post), covers the topic of repurposing the content you have already within your membership / premium service and turning that into marketing content itself!

Find out about:

• How repurposing materials from your membership site or premium content can provide you with a wealth of marketing material
• How repurposing your premium content into marketing content creates added benefits, like transparency and congruency for your brand and your business
• What premium content you should be looking to slice, dice and repurpose

To listen to this podcast episode and read the blog post, head here.

If you want to use one piece of content to repurpose into 10x the amount, video content is a great place to start. When you start with a video as your pillar content, you have exactly what you need to repurpose it into a host of other content.

But what happens once you’ve created all of that content? How should you go about publishing it and how are you going to get as many eyes on your repurposed content as possible?

On this episode of the podcast (and blog post), I’m joined by Natalie Hailey, who is a Content Manager and the Founder of Hot Content. She works with small business owners and entrepreneurs and helps them to be consistent with their content and make the most of their content.

Find out about:

• Why consistency is key when it comes to creating, promoting and publishing content
• How to get the most engagement from your YouTube videos
• How to repurpose a YouTube video into a blog post

To listen to this podcast episode and read the blog post, head over here.

Did you know that you can repurpose your blog posts onto Quora?

Quora is a minefield of questions waiting to be answered and an ideal place to demonstrate your expertise, build a following and of course, repurpose your blog posts!

Repurposing your blog posts on Quora is a great way to put your content and your business/brand in front of the right people…people who want to learn from your expertise in order to get answers to their questions. 

On this episode and blog post, you’ll discover how to repurpose your blog posts on Quora for the most impact and engagement.

Find out about:

• How businesses/brands use Quora to build awareness and generate leads
• The benefits of repurposing content on Quora
• The two best ways to repurpose your blog post on Quora for the most engagement

If you want to find out more about repurposing blog posts on Quora, you can listen to the full podcast episode and/or read the blog post here.

Do you want to learn how masterminds in the world of content marketing repurpose their content?

Hall of Fame speaker and New York Times best-selling author, Jay Baer, joins the Content 10x podcast to discuss how he repurposes content from The Talk Triggers Show, and more, and he shares tips to help you repurpose your content like a true (social) pro!

Jay has truly leveraged the power of repurposing for his ‘talk triggers’ content - proving that when you have great messages to share, repurposing allows you to amplify your ideas and delight both old and new audiences.

Find out about:

• How Jay repurposes his content for maximum impact
• The many ways you can repurpose research into a speech, a book, video, podcast, social media content, and more
• The importance of video content if you want to build your brand

To find out more about Jay, you can check out his personal website or head over to Convince & Convert to learn more about implanting effective strategies for customer acquisition and retention.

To listen to the Social Pros Podcast hosted by Jay Baer and Adam Brown, click here.

You can also catch The Talk Triggers Show as either a podcast or a video show on YouTube (the choice is yours!).

If you want to find out more and read the blog post, click here. 

It’s a very special occasion at the C10x HQ today as we’re celebrating 100 episodes of the Content 10x podcast!

Aside from clinking champagne glasses and wondering where the time went, my team and I have taken this huge milestone as an opportunity to reflect on lessons learned from recording, publishing and repurposing 100 episodes!

As we reach our 100th episode, it’s incredible to look back at our humble beginnings to see exactly where and how it all started and more importantly, how we’ve developed and what we’ve learned since then. Our repurposing strategies and the ways that we create and repurpose our content have evolved with us over time, which is what I want to share with you in this special episode and blog post!

Of course, as a content repurposing business, we have not only learnt lessons based on our own podcast and content, but based on the work that we do for our clients too. We’re very fortunate to have wonderful clients and I’m so blessed to have such a dedicated team of content managers, publishers, copywriters, graphic designers, video and audio editors, that work tirelessly to serve our clients and maximise the reach of their content through the power of repurposing!

To prepare for this special episode, my team and I had an in-depth meeting where we reflected on how our own repurposing strategies and tactics have changed over time. Sounds intense…it wasn’t…we had fun…it’s been a fantastic journey and we’ve only just begun!

Find out about:

• Our most important lessons learned from recording, publishing and repurposing 100 episodes of the podcast
• How our creative, publishing and copywriting processes have evolved over time
• The importance of planning your content and being consistent with it – no matter what!

For more information, click here.

Have you ever thought about repurposing content from your guest appearances?

For example, you can feature your guest interview on your own podcast or video show, or repost your guest article elsewhere (perhaps reworded), share video footage of your talk on your social media…there are plenty of ways to make the most out of your hard work and have more quality content to share with your own audience.

Tune into this episode to discover five ways that you can repurpose guest appearances and content contributions to give you the best return on investment. 

Find out about:

• How to repurpose audio and video content from your guest appearances
• Tips for repurposing written content from a guest blog post
• How to maximise your ROI and make the most out of your content contributions

To find out more and listen to the full episode, click here.

Twitter is a fantastic platform to engage with people instantly, build connections and share your thoughts with the world. However, with 500 million tweets per day, how can you stand out and grow your audience? And, more importantly, how can you repurpose your longer form content effectively on the platform?

I spoke to social media marketing expert Dan Knowlton all about Twitter - he shared his expertise on how to use the platform in the most effective way and how repurpose your content on the platform.

We discussed:

• What content works best on Twitter
• How to repurpose your content into tweets, livestreams, videos and much more
• The main mistakes people make with content marketing

To listen to the full podcast episode and read the blog post, click here. 

The power of social proof should never be underestimated.

A business can tell people how great they are, share lots of stories, and even provide evidence via case studies. However, the most powerful and the most persuasive marketing and sales message actually comes from our own happy customers.

Once you have client testimonials you really want to make the most of them since you worked so hard and did such a great job getting them. Here at Content 10x, I regularly repurpose client testimonials to make sure that everyone sees them! 

Here are some unique and clever ways you can repurpose your testimonials to get more clients and exposure for your business.

Find out about:

• Why client testimonials are so important
• Different ways to repurpose video and written testimonials
• How to share these testimonials on both social media and print

If you want to listen to the full podcast episode or read the blog post, click here.