The Content 10x Podcast

As content creators, marketers and business owners, we need to maximize the return we get from the time and effort we put into our content. One very effective way to do this is by repurposing your content on Instagram.

Instagram is the ideal social hub for repurposing content because you can share different forms of content across Instagram’s ‘four neighborhoods,’ – the main feed, IGTV, Stories, and Live.

Top Instagram educator, Sue B. Zimmerman, joins me on this episode of the podcast to chat about the true power of Instagram. We dive into reasons why businesses and content creators should focus on Instagram and she shares some of her top tips for repurposing on the platform to help grow your followers and get more conversions.

Find out about:

• Tips for repurposing content on the 4 neighborhoods of Instagram
• How to use hashtags in Instagram Stories Vs. the main feed
• How to get more views on IGTV

To listen to this podcast episode and/or read the blog post, click here.

It’s become somewhat of a tradition to start the year by sharing my content marketing predictions for the year ahead.

At Content 10x we are always looking at what’s working and not working, what’s hot and not…regardless of the time of year. Listen in to hear my 8 predictions for 2020.

Listen in to hear:

• Why I think video content is going to be such a focus in 2020 and the platforms I think will dominate
• Podcasting will continue to grow, more video creators will repurpose videos to audio format…but podcasting isn’t for everyone
• How voice search and zero click search results will change how some people/businesses create content
• TikTok will inspire more creativity with snackable short video content



If you want to find out more click here

Mindset plays such an important part in our lives. Some would argue that mindset is the one thing that truly sets apart those who achieve their goals in life, with those who don’t.

Mindset is a belief that guides us in making decisions and helps us with handling situations. Mindset helps us frame situations, process information and it can help, or hinder, our progress. 

But have you ever heard of a content repurposing mindset?

Did you know that to be successful with content repurposing it’s as much about mindset as it is knowledge of what, when, and how to repurpose?

But what is a content repurposing mindset? How do you apply it?

Listen in to hear:

• What a content repurposing mindset is
• Why mindset is important when it comes to repurposing
• Why you should view your content like a start up

If you want to find out more click here.

I’m excited to announce that the audiobook version of my book, Content 10x: More Content, Less Time, Maximum Results is out now! You can get it on Amazon, Audible and Apple!

Of course, being a little obsessed with content repurposing, I couldn’t just write a book, convert it into an audiobook and leave it at that…not when I’m a podcaster.  So, in true Content 10x spirit, I decided to repurpose my audiobook (or at least a chapter of it) into an episode of the podcast! Hit play and listen to Chapter 1 of my audiobook for free.

Listen in to hear:

• How content repurposing can help maximize the potential of every piece of content you create
• Unearthing the true meaning of content and content marketing
• Creative ways you can repurpose your content
• Indisputable reasons why you owe it to yourself, your content, and your audience to repurpose
• A few real-life examples of content repurposing done right

If you want to find out more, click here.

Writing a book is hard. No doubt – anyone who tells you otherwise is lying! It takes hours of brainstorming, writing, editing and rewriting. Ideas fizzle out. Words become hard to come by and people just…give up!

A mistake I see a lot of people make is assuming that if they want to write a book, they need to completely start from scratch…yet they are prolific content creators. You can save a lot of time by repurposing some of your existing content (from your podcast, blog, videos, etc.) into your book.

Believe me, it’s possible. After all, I wrote the book, Content 10x: More Content, Less Time, Maximum Results, using a lot of my own content and I’m not the only one.

I’m always on the lookout for interesting examples of repurposing content into a book. Ready for something different?! Author of Marketing Now, David Bain, knows a thing or two about finding creative ways to repurpose content into a book…he repurposed an EPIC livestream series into a book, Marketing Now, which is packed full of actionable marketing advice from 134 of the world’s leading marketers.

In this episode, you’ll learn about the creative repurposing strategy David took to help write his new book and how you can do the same!

Find out:

• Tips for repurposing audio and livestream content into a book
• How transcriptions can help to repurpose audio and video content into a book
• Why you should create content with the intention of repurposing
• Common repurposing challenges and how to overcome them

To find out more and to explore other episodes, click here.

If you spend time consistently creating quality content then you know just how time consuming it can be. It’s so important that we maximize our return and we do so by content repurposing. However, all too often we look at repurposing by breaking long form content down (which is great to do)…but how about bringing long form content TOGETHER into even bigger masterpieces?!

Bonus if those big, masterpieces of content can be used for lead generation.

In podcast episode 110, I shared how you can break your content ideas down for a higher volume of in-depth content. In this episode I share how you can make your in-depth long form content even bigger, to gain new leads and grow your email list.

Find out about:

• 5 ways to repurpose your content for lead generation
•  How repurposing can be about combining content together as well as breaking it down
• Smart ways to repurpose online content into print media

You can read the full blog post and podcast episode here.

Consistently creating quality content will help you to reach your target audience and ultimately grow your business. It’s not to be overlooked, but coming up with the topic for your next video, blog post, podcast episode…etc can sometimes be challenging, even for the most prolific of content creators!

A mistake that I see a lot of people make is that they share too much all at once, missing the opportunity to make their content ideas go so much further.

I help you avoid falling into the pitfall of creating long and densely packed pieces of content that will send your audience into a slumber. I look to the world of wizardry and wine to prove that sometimes, more is more.

Find out about:

• How to make your content ideas go further
• How to leave your audience wanting more
• How creating more in depth content can be better than single ‘epic’ pieces 

You can read the full blog post and podcast episode here

Creating and selling online courses can be a great way to monetize your expertise. Often portrayed as the ‘holy grail’ of online passive income. There’s no doubt it’s a great way to help people, share your expertise and generate an income. But, how do you go about creating your own online course? Can you repurpose content in order to create a course? Can you repurpose your courses?!

Thankfully, my guest on the podcast, Teresa Heath-Wareing, was able to spill the beans on how she repurposes content for her online courses. Teresa is an award-winning International speaker, TEDx speaker, trainer, podcaster, author and business owner. She’s noted as one of the UK's top Marketing Influencers and has worked with international brands such as Land Rover, Jaguar, Rightmove and Leadpages as well as having her online membership - The Marketing that Converts Academy - where she repurposes content to create online courses.

Find out:

• How to repurpose content to create an online course
• Why it’s important to start small and focus on solving one problem for your audience
• Reasons why it’s okay to repurpose free content into paid content
• Ways in which online courses can be repurposed for lead generation

Find out more and read the blog post here.

How does a busy business owner and content creator launch a book when time is not on his side?

The answer is simple. Repurposing!

My guest this week is Mike Morrison from The Membership Guys. We discuss the ways in which he leveraged his content in different formats to produce 2 books. 

• How he repurposed his podcast into book content
• Using a 30-day email challenge as the starting point for his 1st book
• The mindset needed for every content creator to repurpose effectively

Find out more and explore other episodes here.

Consistent messaging is key to growing any business and personal brand, and content repurposing can help.

If you offer your customers a specific solution, you want to shout all about it. That’s why it’s so important that your message doesn’t get lost under a heap of scattergun content.

Once you are clear on your message and the problem that you solve, your message must be consistent across multiple platforms to demonstrate that you’re the person to go to if anyone ever needs help with that problem.

An effective way to stay consistent with messaging is to repurpose your content.

In this episode find out:

• How content repurposing helps with consistent messaging
• Why you need to understand what you do and what you can help people with
• The importance of consistent messaging

If you want to find out more, explore other episodes or read the blog post, click here.