The Content 10x Podcast

The customer journey has changed a lot in recent years. It now often starts on social media, usually on mobile, with bitesize, snackable content…and eventually we want people to consume our longer form content and start buying from us. Which leads me to the delicious metaphor this week’s episode is based on.

Listen in to learn how your customer journey can be designed just like a 7 course meal and how every course in the meal is there to suit different appetites and hunger levels.

Find out about:

• How we can plan the journey that our audience go on
• The seven courses of your customer journey – with your main (long-form content) as the focus
• How content repurposing helps you plan and create content around your ‘main’ long-form content

Important Links & Mentions:

• The Content Repurposing Customer Journey: from Mobile to Long-Form to Buying
• The Importance of Branding When You Repurpose Content with Phil Pallen
• TikTok for Business: How to Repurpose TikTok (Whilst Not Using TikTok!)
• How to Create Audiograms for your Podcast (Wavve vs Headliner)
• How to Repurpose Videos for Social Media
• The Importance of Visual Content
• Repurposing Your Content Into A Content Upgrade
• How to Repurpose Videos for Social Media
• Reasons to Not Give Up on Facebook with Gavin Bell
• 4 Clever Ways to Repurpose Your Facebook Live Videos
• Content Repurposing and The Importance of Consistent Messaging

As the way we browse the internet and consume content has changed, away from desktops and TVs to mobiles and social media, the traditional customer journey has changed too.

Businesses that aren’t shifting their focus to the preferences of mobile users and short form content are leaving behind the majority of their audience. The numbers don’t lie – more people than ever use mobile as their primary means of accessing the internet.

How can we adapt to this new customer journey and what does it look like for both businesses and customers? The answer lies in content repurposing – and definitely not in abandoning long-form content!

In this episode, I explain:

• Why you should think about the content journey your audience go on
• How content repurposing can help you create a great customer journey, starting with short-form content on mobile
• People won’t find your long form content, you need to find them first and have a plan to migrate them to it

Important Links & Mentions:

• Digital 2020 Report
• How To Spend Quality Time With Your Audience
• The Content Repurposing Mindset
• How to Turn Your Blog Post into a Multimedia Experience
• Best Of Social Media Content Repurposing Tips

To read the blog post and check out a video trailer of the episode, go to Content10x.com/134

#GivingTuesdayPodcasts is a special day, on May 12, in which podcasters are encouraged to release a special episode of their show where they share their recommended podcasts.

Join me in this special episode to hear my favorite podcasts – but there’s a twist (of course there’s a twist)! I’m sharing my three personal favorites AND my recommended shows for content creators. 

Find out about:

• My three favorite podcasts I listen to in my downtime
• The podcasts I think different types of content creator will benefit from listening to
• How you can get involved in #GivingTuesdayPodcasts

Important Links & Mentions:

• Episode 91 of Feel Better, Live More
• Episode 408 of The Model Health Show
• This Entrepreneur Will Show You the Secrets to Surviving Severe Economic Downturns, from Impact Theory
• Podcast Accelerator
• The Membership Guys podcast
• The Confident Live Marketing Podcast
• Standing Ovation
• The Treasury Career Corner Podcast

My team and I have noticed a lot of people repurposing videos for social media recently. As a content repurposing geek, nothing could make me happier… BUT… we’ve seen some predictable mistakes cropping up!

Most notably, we’ve seen plenty of videos that haven’t been repurposed properly for social media.

Please don’t get me wrong, everyone is doing their best to adapt right now, and trying is 1,000% better than not trying.

I just want everyone to give their content the best chance to perform brilliantly online. That means making sure we’re producing it in the right way.

So, why stand idly by and let well-meaning businesses share videos on social media that don’t do them any justice?

I want to lend a helping hand by explaining how to perfectly repurpose your videos for the major social platforms, take my hand and let’s go!

Find out about:

• What great video repurposing looks like on social media
• How to repurpose videos for Facebook, Instagram, Twitter and LinkedIn
• How to add captions and change video dimensions

Important Links & Mentions:

• Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare
• iMovie
• Final Cut Pro
• Filmora
• A Simple Way to Post Horizontal Videos on IGTV and Instagram Stories
• Kapwing
• Handbrake
• Submerge
• How to Add SRT Files to Videos in Handbrake (Subtitles and Captions)
• The Content 10x Toolkit

To read the blog post and check out a video trailer of the episode, go to Content10x.com/133

If you’ve felt unsure about your content, your communication, and how you might approach selling during the COVID–19 pandemic… you’re not alone.

Nobody was or could have been prepared for this global crisis.

Many people have helped me decide my approach, but Phil M Jones has been one of the best. Not surprising, really, he did write the book on knowing ‘Exactly What to Say’!

Not only is Phil a bestselling author, he’s also an international keynote speaker, a global sales leader, and a yoga enthusiast! Exactly the kind of person you want to listen to in times like these.

Phil’s advice is always gold.

Find out about:

• Top tips from Phil Jones on how to change your content and messaging during the pandemic
• What Phil recommends for adjusting your social media, email, and sales content
• How content repurposing can solve different problems during times of crisis

Important Links & Mentions

Phil’s website

Phil's books

Browse my blog

The Content 10x book

To read the blog post and check out a video trailer of the episode, go to Content10x.com/132

TikTok is the latest darling of the social media world and while there are some new rules that come with it, many of the old ones remain the same – including the oldest of them all:

Know your audience, be engaging and creative, and good content is good content, no matter where it is shared.

If you want to know how you can tap into a platform with over 1.5 billion app downloads and over 123 million users in the USA alone, you’re going to want to listen to this episode.

And don’t worry! Using TikTok for content repurposing doesn’t mean you have to be an active user… you can be inspired for creating content elsewhere.

Let’s dive into how you can use TikTok for business, creative, and content inspiration.

Find out about:

• What TikTok is and how people are using it
• My own experience of using TikTok for business
• Ways you can use TikTok for content inspiration

Important Links & Mentions:

• My TikTok profile!
• Repurposing and Respecting the Social Media Platforms
• Best of Social Media Content Repurposing Tips

To listen to this podcast episode and read the blog post, click here.

As content creators, knowing who, what, and how people are consuming content is vital if we want to grow our audiences.

Research reports like The Infinite Dial 2020, by Edison Research and Triton Digital, are so useful for giving us that insight.

Polling thousands of Americans every year, The Infinite Dial reveals media consumption habits across the nation – in everything from device usage and social media, to smart speakers and podcasts.

I’ve gone through The Infinite Dial 2020 report to produce some takeaways for content creators that will help you get your content in front of more people.

Find out about:

• What social media, digital audio, and device usage looks like in 2020
• A closer look at what Infinite Dial results means for podcasters
• How content repurposing can help you win online in 2020

Important Links & Mentions:

• The Infinite Dial 2020
• Key Findings from The Infinite Dial 2019 Report
• Weekly Podcast Data Amid the Coronavirus Crisis - Update Through March 29, 2020
• Blog posts about podcasting
• How to Repurpose A Podcast On Social Media
• Content 10x book
• Content 10x Toolkit

To listen to this podcast episode and read the blog post, click here.

Amy Landino is one of YouTube’s biggest names and has been for years. What helped her reach the top – and stay there?

Well, she’s an amazing content creator for a start. But a great repurposing strategy has helped her stay front of mind for her audience and contributed to growing, and maintaining her dedicated following.

So what does this member of YouTube royalty do to repurpose her videos for social media? And what’s her advice to business owners and content creators who want to repurpose YouTube videos to their social media?

This episode of The Content 10x Podcast should have all the answers you need!

Find out about:

• Amy Landino’s tips for creating standout YouTube content
• How Amy approaches content repurposing with her channel
• What Amy thinks is the most important thing to focus on as a YouTuber

Important Links & Mentions:

• Tube Buddy
• Vlog Boss University

To listen to this podcast episode and read the blog post, click here.

In the midst of the coronavirus pandemic, we’re all looking for ways we can use the extra time we’ve found ourselves with and businesses are rushing to rework their content plans.

I think there’s one solution to both of those problems.

A big repurposing project – going further than creating an audiogram from a podcast episode – will give you high-value, extensive assets that have staying power and respond appropriately to people’s changing content consumption habits.

There are lots of ways you can do this, but I think there are four perfect content repurposing projects you can get your teeth into now that will produce brilliant results.

Find out about:

• Why now is the perfect time to start a repurposing project
• Four ideas you can try – from books to live shows
• The different ways a repurposing project will benefit you

Important Links & Mentions:

• 6 Ways to Repurpose Your In-Person Offerings To Online
• Content 10x: More Content, Less Time, Maximum Results
• Content 10x The Book – An Update & How to Repurpose Content into a Book
• How To Repurpose A Podcast Into A Book With Emily Prokop
• Book Repurposing: How Quality Content Can Lead To Publishing A Book With Mike Morrison
• Blog to Book Repurposing
• How To Self-Publish An eBook
• How To Self-Publish An Audiobook
• The Content 10x Audiobook is Here: How to Repurpose an Audiobook into a Podcast Episode
• The Infinite Dial 2020 by Edison Research
• Repurposing Your Video By Launching a (Brand New) Podcast
• The Content 10x Toolkit
• Creating Live Experiences with Your Content
• How to Repurpose Facebook Live Videos with Ian Anderson Gray
• How To Get Started With Linkedin Live With Ian Anderson Gray

To listen to this podcast episode and read the blog post, click here.

Businesses are struggling right now – a pandemic is not something anyone can truly prepare for – but traditionally offline businesses are struggling most.

For some, finding new ways to monetize their services and content in the digital space might come naturally. For others, it might feel pretty alien. Not every business can pivot to digital content, but you’d be surprised at how many are able to.

Restaurants and bars are setting up delivery services and sharing the news on social media. Personal trainers are delivering video sessions. Museums are conducting tours online.

These are trying times, but they are inevitably bringing out creative solutions.

If you want some inspiration for how you can repurpose your in-person offerings to online, I’ve got six suggestions you can try.

Find out about:

• The surprising ways businesses are already moving online
• Six suggestions to help you repurpose in-person offerings to online
• How there are many different ways to monetize online content

Important Links & Mentions:

• Content 10x: More Content, Less Time, Maximum Results
• Repurposing Webinars With Louise Brogan
• Creating Online Courses By Repurposing Content With Teresa Heath-Wareing
• How To Repurpose Membership Site Content With Mike Morrison
• Everything You Need to Know About Facebook Groups

To listen to this podcast episode and read the blog post, click here.