The Content 10x Podcast

Do you want your content to attract as many people as possible to want to work with you?

You may be thinking, “yes, that sounds perfect!”

But your answer should be, “no.”

Why? Because you don’t want to attract every Tom, Dick, and Harry off the street! You only want to attract the right people who you want to work with – your ideal clients.

Wouldn’t it be great if your content saved you precious time and effort in not having to deal with inquiries from people that aren't right for you?

Or, even worse, working with clients that aren’t right.

That's what Martin Huntbach and Lyndsay Cambridge, founders of Jammy Digital, discovered when they began producing content specifically to filter out the clients they didn't want and attract only the ones they did.

This episode is packed full of advice, tips and tricks from Martin and Lyndsay to create a website and content strategy that works better for you and your business. If your website could do more for your business, this is the podcast episode you need!

Find out about:

• How to increase your website conversion rate
• How to incorporate SEO into your blog posts to rank faster on Google
• What a “content fortress” is and why you need to build one

Important Links & Mentions

• Jammy Digital
• Content Fortress
• Make Your Mark Online
• My book: Content 10x: More Content, Less Time, Maximum Results
• The Content 10x toolkit

To watch the video, or read the blog post, click here.

Are you a content creator who knows that repurposing would be great for their content strategy? But you just can’t find the motivation to start?

It’s a bit like exercise. You know that it’ll be good for you and that the long-term benefits are going to be invaluable, but when it comes to the crunch, you find excuses not to do it, struggle with the motivation to keep going, or even feel defeated before you’ve started.

Do you know why you feel this way? And have you thought about how you can change it?

In this podcast episode, I break down six common reasons why people aren’t repurposing their content and talk about how you can approach these challenges with confidence and motivation.

Listen to the episode to learn:

• What stops people from content repurposing and the reasons why
• How to motivate yourself to realize your existing content’s potential
• Why changing your mindset about investing in content could be a game-changer for you and your business

Important Links & Mentions:

• Discover how to build better content repurposing habits
• Find out why it’s necessary to view creativity as an investment
• Learn how to transform your business with this simple mindset change
• Get the Content 10x Toolkit
• Check out how Content 10x could help aid your repurposing efforts on the Content 10x website

Follow me on Instagram, Twitter, or Facebook, and connect with me on LinkedIn

To watch the video, or read the blog post, click here.

When it comes to content creation nothing beats coming up with an exciting idea. But sometimes they’re few and far between, so what happens when those brilliant ideas are nowhere to be found?

Every content marketer or business owner has suffered brainstorm fatigue at one time or another, but when you’ve got a looming deadline or a content-hungry audience, you might be under pressure to generate lots of good ideas, fast.

Thankfully, Melanie Deziel knows how to help.

Melanie is an idea generation machine. An expert in finding the best stories and how to tell them, she is the Founder and Chief Content Officer of StoryFuel, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas.

Her framework is a methodical guide to developing fresh content and multiplying the success of your already published content. I felt so inspired after our chat, I couldn’t wait to start putting her advice into practice!

Listen to the episode to learn:

• What a content focus is, and why it’s important
• How to choose the best content for your audience…there are so many options!
• Melanie’s secret weapon for idea generation

Important Links & Mentions

• Get Melanie’s book: The Content Fuel Framework
• Follow her on LinkedIn
• Visit her website: StoryFuel
• My book: Content 10x: More Content, Less Time, Maximum Results
• Find Melanie on Twitter

To watch the video, or read the blog post, click here.

It’s time for some content repurposing myth-busting: repurposing content does not mean repeating content.

It’s a common misconception that content repurposing is an exercise in copying, pasting, and hitting publish. But that’s not effective repurposing and it can do you more harm than good.

Repurposing content in fresh, exciting ways can be a challenge but if you invest time in doing it correctly, each piece can sound new and original, even while sticking to your core message.

And I’ve got some tricks that can help.

In this episode of the podcast, I share the techniques I’ve learned to repurpose content to its full potential and to avoid just sounding like you’re repeating yourself.

Find out about:

• 6 ways to avoid sounding repetitive with your repurposing
• How to get more out of your messages
• What you can do to involve your audience
• Why finding a new angle is key to successful repurposing

Important Links & Mentions

• 4 Content Repurposing Projects to Embark Upon Right Now
• The Content 10x Toolkit for repurposing your video or podcast
• My book: Content 10x: More Content, Less Time, Maximum Results

To watch the video, or read the blog post, click here.

“What is the one best type of content to repurpose?”

I get asked that a lot whenever I do Q&As or podcast interviews, or just generally when I enter into a discussion about content repurposing. The truth is, every type of content has its merits and there are so many ways to repurpose. Plus, like many things in life, what is “best” for one person/business is not necessarily “best” for someone else.

There isn’t a “best” type of content for repurposing – repurposing can be very effective regardless of the type of content you’re working with…it’s more about your strategy and approach. Nonetheless, I do still have an answer to the question too!

In this week's episode of The Content 10x Podcast find out about:

• What I believe the best type of content is for repurposing
• The four things I think matter more than the type of content you repurpose
• How to decide what the best type of content is for you and your audience

Important Links & Mentions:

• My book: Content 10x: More Content, Less Time, Maximum Results
• Our LinkedIn 10x service

To read the blog post, click here.

I talk about so many things related to content marketing in this podcast, I can’t quite believe I have never recorded an episode that focuses on influencer marketing…

I think that has something to do with the associations many of us have with the word ‘influencer’.

The thing is, influencer marketing gets a bad rap, and there are few people who understand this world better than Neal Schaffer. Neal is one of the most respected figures in social media marketing and the author of the brilliant book, The Age of Influence.

Neal joined me in this episode of the podcast to explain what so many people get wrong about influencers, how businesses of all shapes and sizes can develop a better influencer strategy, and to share some insights from his amazing book, The Age of Influence.

Find out about:

• How influencer marketing gained an unfair reputation
• How influencer marketing can work in B2B (as well as more traditional B2C)
• Why companies that get influencer marketing right are beating social media algorithms

Important Links & Mentions

• Neal’s website
• Neal’s amazing book, The Age of Influence
• Neal's Twitter
• Neal's LinkedIn
• Neal's Instagram
• Neal's Facebook
• Neal's Pinterest

To watch the video, or read the blog post, click here

Your favorite TV talk shows have mastered curating, segmenting, and repurposing their content. Whether it’s Jimmy Fallon’s hashtag challenges or Jimmy Kimmel’s Mean Tweets, these household names have mastered the process of involving their audience in their content creation.

You might not get the millions of views and worldwide trending status that these two get (although you never know!), but that doesn’t mean it’s a waste of time.

In fact, if you can take some lessons from the two Jimmys and how they use audience participation to curate some amazing content, you might see some of the best results yet from your content.

Find out about:

• How Jimmy Fallon and Jimmy Kimmel can be great sources of content inspiration
• Why asking and curating responses from your audience is good for you and for them
• Some ideas to try if you want to start curating content from your audience

Important Links & Mentions

• How to Segment Your Content for Ultimate Repurposing (with Lessons From TV Talk Shows)
• Jimmy Kimmel's most popular Mean Tweets video on YouTube
• An example of Jimmy Fallon's hashtag segments

To watch the video, or read the blog post, click here

LinkedIn might have once been an online CV and recruiting platform, but it’s changed completely since its first few years. Not many LinkedIn experts have been around since those early days, but Mr LinkedIn himself – Mark Williams – has.

Few people know LinkedIn as well as Mark, who has been working as a LinkedIn trainer for well over a decade.

When Mark agreed to join me on The Content 10x Podcast, I was over the moon! The opportunity to talk all things content with one of the premier LinkedIn experts in the world had the potential to provide so much value to this show’s listeners…

And he more than fulfilled that potential!

Find out about:

• Answering some of the most common questions about LinkedIn content – from hashtags to company pages
• Why text posts should be your focus if you can only choose one format
• What Mark believes is the one mistake most people make on LinkedIn

Important Links & Mentions

• Mark's LinkedIn page
• LinkedInformed, Mark’s podcast
• Andy Foote’s website, where you can find the 100 Hot Hashtags

To watch the video, or read the blog post, click here

Paid traffic is a great investment if you’re looking to build awareness, reach new people, and make some sales… but people often make a critical mistake when they start to invest in paid traffic.

Without a coordinated investment in content, you risk not making an impact on the vast majority of people your ad is served to.

We’re not machines – we do our due diligence and need social proof before we do anything an ad tells us to. So, in this episode of the podcast, I’m exploring why people so often get the balance wrong when investing in their paid traffic and content, why it’s important to get it right, and share ways you can correct this classic mistake!

Find out about:

• What I mean by “paid traffic” (its benefits and its limits)
• Why businesses risk wasting their money if they take the wrong approach with paid traffic
• How investing in content at the same time as paid traffic can deliver better results

Important Links & Mentions

• LinkedIn 10x
• What Everyone Needs to Know About LinkedIn Ads with AJ Wilcox

To watch the video, or read the blog post, click here.

Advertising on LinkedIn can put you in front of the people you want to reach, spread your message, and deliver a fantastic ROI.

But if you’ve never run LinkedIn ads before, it might feel daunting to work out how you can get started, what you’re supposed to do, and what pitfalls to avoid.

AJ Wilcox is here to clear up any and all uncertainties – and he’s got the credentials to prove it. AJ is the founder of B2Linked, was listed as one of The Top 25 Most Influential PPC Experts, and is a LinkedIn Certified Marketing Partner. Clearly, he knows what he’s talking about!

Listen to AJ’s interview in this episode of the podcast and find out about:

• What the four main types of LinkedIn ads are
• How to use LinkedIn ads effectively – and understanding the particularities of each format
• The one thing AJ thinks everyone starting with LinkedIn ads should know

Important Links & Mentions

• The Simple Guide to Getting Started with Video on LinkedIn
• The LinkedIn Ads Show (AJ’s podcast)
• B2Linked (AJ’s agency)
• AJ’s LinkedIn (make sure you mention this episode in your connection request, otherwise AJ may not accept your invitation to connect)

Find out more information and read the blog post on this topic, here.