The Content 10x Podcast

How can a thought leadership content strategy help you stand out from your competition?

In this connected world that we live in, there’s one way to make sure people pay attention to you – creating content. If you want to be seen as an authority and a trusted industry leader, thought leadership content can help you achieve this.

It takes guts to put yourself out there, so you might want to know if a strategy like this is really worth it…well, I’m here to tell you it definitely is! In this episode, I share the big benefits of creating thought leadership content and establishing a strong personal brand.

Find out:

• Why a thought leadership content strategy is a winning approach
• How this strategy can oust your competitors
• What content you should create and how often you should share it to be recognized as a thought leader

Important Links & Mentions:

• How to Create Captivating Video Content with Mike Ganino
• 7 Reasons Why You Should Create Episodic Content
• My book: Content 10x: More Content, Less Time, Maximum Results
• Our services

To watch the video, or read the blog post, click here.

Are there any repurposing opportunities on Clubhouse?

This is a question I’ve been asked a lot recently. Clubhouse has taken off in 2021 with people desperate to get an invite into the exclusive (for now) audio-only platform. It presents some really unique content opportunities, but many don’t yet understand how to make the most of them.

In this episode, I share my thoughts on how to connect Clubhouse to your content marketing strategy. I discuss the potential for repurposing your Clubhouse content and why it’s the perfect space for thought leaders.

If you haven’t heard of Clubhouse yet, don’t worry, this episode will fill you in. And if you have no desire to get on the app, I still encourage you to give this episode a listen…I don’t think Clubhouse is going anywhere any time soon.

Find out: 

• What content repurposing opportunities there are on Clubhouse
• Why the audio-only platform won’t replace podcasting
• Creative ways to repurpose your core content onto Clubhouse and vice versa

Important Links & Mentions:

• Clubhouse
• 7 Reasons Why You Should Create Episodic Content
• My book: Content 10x: More Content, Less Time, Maximum Results

How can you give your content another chance at success?

You can’t predict what might happen when you first publish your content. It could bomb (sometimes that’s just how it goes) or it could launch you to viral fame…or anything in between.

Repurposing is a fantastic way to give your less successful content another chance. Sometimes all it takes is a fresh pair of eyes…or ears.

In this episode, part of our new "It Started With Content" series, I reveal how Jamie Morton repurposed his dad’s unknown ebook into one of the biggest podcasts in the world, "My Dad Wrote A Porno."

Find out about:

• How three friends repurposed an unknown ebook into a podcast phenomenon
• Why your original piece of content might not be its most successful iteration
• How creativity and open-mindedness can help your content reach its full potential

Important Links & Mentions:

• My Dad Wrote A Porno
• Episode 37: My Dad Wrote… Something That I Repurposed The Hell Out Of!
• My book: Content 10x: More Content, Less Time, Maximum Results

To watch the video, or read the blog post, click here.

What’s more crucial to a winning content strategy – quantity or quality?

Now, it’s obvious that good-quality content is a must for any creator, but I’m not alone in believing that consistency really is also really key to building your audience and growing your business.

James Schramko believes that consistency is a key factor to his business success. His consistent content approach has generated nearly 4 million podcast downloads, 9,000 blog subscribers, and millions of dollars of sales for his various businesses.

James is the Founder of SuperFastBusiness, an online business coaching program. He’s also a podcaster, trainer and the author of Work Less, Make More. I invited him to join me on this episode to talk about the power of consistency, and how his winning content strategy has led him to business success.

Find out:

• How consistently creating content can help grow your business
• How to systematize your content approach
• Why distribution and repurposing are key to James’ winning content strategy

Important Links & Mentions:

• James’ website
• SuperFastBusiness podcast
• My book: Content 10x: More Content, Less Time, Maximum Results

To watch the video, or read the blog post, click here.

How could an episodic content strategy benefit your business?

If you have a consistent, driven approach to creating content, then you’re likely seeing results build steadily over time – go you! But if you have no strategy at all, or if your approach is to create content when you’re inspired, then it’s a bit like throwing your content against the wall and hoping it sticks…

The three keys to a successful content strategy are: consistency, quality and distribution. Hit these three on the head and your content strategy will grow your business.

In this podcast episode I share why episodic content is the sweet spot between these three main pillars and what benefits it could bring to your business.

Find out:

• What episodic is
• Why episodic content wins over “random acts of content”
• The 7 benefits of creating your content in an episodic form

Important Links & Mentions:

• Episode 134: The Content Repurposing Customer Journey: from Mobile to Long-Form to Buying
• Examples of episodic content
• My book: Content 10x: More Content, Less Time, Maximum Results
• The Content 10x services

To watch the video, or read the blog post, click here.

How could your podcast reach more people?

If you’re a podcaster, video creator, or any kind of content creator, you want your message to reach as much of your ideal audience as possible. By limiting the platforms that you post on, are you unintentionally limiting your content’s reach?

I’m seeing more and more people repurposing their podcasts onto one of the biggest media platforms (if not THE biggest!) in the world, YouTube.

This is a fantastic podcast repurposing strategy that I’ve been using for The Content 10x Podcast, and our clients, for over three years now. In this episode, I’m teaching you how to repurpose a podcast to YouTube so that your content can go further.

Find out about:

• Why you should consider repurposing your podcast to YouTube
• How a video podcast can help you embrace audio and video formats
• My 6 dos and don’ts for repurposing a video podcast

Important Links & Mentions:

• The Content 10x blog
• Our repurposing services
• Epic podcast repurposing
• 5 Ways To Repurpose Your Podcast Into Video
• How to Segment Your Content
• My book: Content 10x: More Content, Less Time, Maximum Results

To watch the video, or read the blog post, click here.

What’s the secret to Joe Wicks’ success? Hard work, dedication, passion, purpose and creating good content consistently.

Reportedly the highest paid person in the fitness industry, Joe Wicks started right where most businesses and brands do – with no followers, very little work, and scrambling around to get clients.

But ten years later, he’s a household name, author, podcaster, CEO of a hugely successful business, and has a personal wealth reported to be over $20m.

What role did content play in his journey?

Listen to the episode to hear:

• How content helped Joe Wicks become the highest paid person in the fitness industry
• The importance of consistency when it comes to content, and how it played a key role in the success of The Body Coach brand
• Why Joe Wicks chose social media and YouTube to pursue his passion and purpose

Important Links & Mentions:

• Joe Wicks
• My book: Content 10x: More Content, Less Time, Maximum Results

It Started with Content is my new content marketing case study series on The Content 10x Podcast. I take an in-depth look at how businesses and brands achieved wonderful things by utilizing the power of content. Stay tuned for monthly episodes or search #ItStartedwithContent to find more inspiring content marketing stories.

To watch the video, or read the blog post, click here.

How can creating content build a personal brand?

If one of your 2021 goals is to grow your business, one thing you might be considering is to focus more on your personal brand.

A strong personal brand can position you as a thought leader in your industry. But how can content attract the right people to your business, and crucially, get them to become customers?

Chris Ducker is no stranger to building businesses and brands. In fact, he’s grown many throughout his career! He is the founder of Youpreneur.com, an entrepreneurial mastermind community that helps experts become the go-to leader in their industry. He’s also a bestselling author, keynote speaker, and a business mentor, and has been featured in Forbes, The Huffington Post, Entrepreneur, Inc., Success, and other key media outlets.

Chris joins me in this episode as we dive deep into what it means to build a personal brand in today’s world. Chris shares his words of wisdom for establishing your personal brand (even if you’re starting from nothing) and reveals where he’s focusing his content efforts in 2021.

Listen to find out about:

• Why building a personal brand is a requirement for entrepreneurs in 2021
• Why Chris takes a “zero-fluff” content approach
• How to convert personal brand success into business growth

Important Links & Mentions:

• Chris Ducker’s website
• Youpreneur
• Youpreneur Incubator Mastermind
• Chris Ducker on Instagram
• My book: Content 10x: More Content, Less Time, Maximum Results

To watch the video, or read the blog post, click here.

How will content marketing change in 2021?

A lot of unexpected things happened in 2020…and they impacted content marketing significantly.

We saw an overwhelming number of livestreams, TikTok takeover, and more businesses began connecting with their customers through social media than ever before.

But how are these changes and trends going to affect content marketing in 2021?

Listen to this episode to hear my 7 content marketing predictions, including:

• Why content FOMO will rule over social FOMO
• How consistency can be more important than authenticity when creating content
• Why more businesses will invest in social media and micro/niche influencer marketing

Important Links & Mentions:

• www.Content10x.com
• How to Use Influencer Marketing Effectively with Neil Shaffer: www.content10x.com/150
• My book: Content 10x: More Content, Less Time, Maximum Results

To watch the video, or read the blog post, click here.

How many content repurposing tips can you learn from TV talk shows?

If you’re a long-time Content 10x Podcast listener, you’ll know that the answer is… A LOT!

TV talk shows have given me a lot of repurposing inspiration and they’re a really fun topic to talk about. Most people have a favorite show, favorite host, or even a favorite segment that they just have to watch as soon as it’s on YouTube (even if they don’t watch the show itself).

In this ‘best bits’ episode I revisit three of my most popular podcast episodes talking about TV talk shows and share the top repurposing tips from each.

Find out:

• How talk show hosts like James Cordon, Jimmy Kimmel and Jimmy Fallon inspired my content repurposing in 2020
• When segmenting your content can result in more effective, easier repurposing
• How companion content keeps your audience engaged

Important Links & Mentions:

• Repurposing Your Core Content Into Companion Content
• How to Segment Your Content for Ultimate Repurposing (with Lessons From TV Talk Shows)
• Ask, Curate & Create: A Genius Way to Maximize Content
• The Content 10x Podcast library
• My book: Content 10x: More Content, Less Time, Maximum Results

To watch the video, or read the blog post, click here.