The Content 10x Podcast

By Amy WoodsBusiness Entrepreneurship Marketing

The Content 10x Podcast episodes

July 22, 2021Could Your Content Strategy Be Holding You Back?
Your content should always help to move your business forward. But with long-term content strategies, it’s easy to fall into a rut.
You could be pouring your energy into content that just doesn’t perform the way it used to or resonate with your audience anymore. Plus, you could be missing out on content opportunities that have much greater potential!
In this episode, I’m sharing the three ways you can give your content strategy a boost, so it keeps propelling your business forward (and stops holding you back). I also reveal a little behind-the-scenes look at how we keep our content strategy fresh at Content 10x.
Find out about:
How to conduct a deep dive review of your content approach and strategy
When to update your internal systems and workflows
The best way to experiment with creating new types of content

Important Links & Mentions:
Episode 190, 4 Lessons Learned in 4 Years
Content 10x website
My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week, click here.
To watch the video, or read the blog post, click here.
13 min
July 15, 2021How to Repurpose Content into Instagram Guides
If you use Instagram to build brand awareness and grow your business, there’s one feature that you can’t ignore: Instagram Guides.
Instagram Guides are incredibly powerful for building credibility, showing expertise, and extending the life of your Instagram content. Plus, if you’re already creating content for Instagram, all it takes is 5 simple steps to repurpose that content into a Guide.
In this episode, I share my top tips for creating an Instagram Guide to help show that your profile means business! I explain what they are, how to create them, and why they’re so powerful!
Find out about:
Why Instagram Guides are a must-use feature for brands and businesses
How to create guides that build credibility and show your expertise
How to extend the life of your existing Instagram posts by repurposing them into guides

Important Links & Mentions:
Content 10x Instagram
Episode 188, How to Write Better Content with Joanna Wiebe
Episode 145, How to Create and Repurpose Your Highlights on Social Media
Content 10x website
Our repurposing services
My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
To watch the video, or read the blog post, click here.
11 min
July 08, 2021It Started with Content…How a Food Blog Became a Recipe for Brand Success!
What ingredients do you need to turn a passion project into a hugely successful brand and business?
A cup of great content…
Two cups of repurposing…
And your own secret sauce!
Ella Mills started her blog as a way to share her healthy recipes. But as her following grew, so did the content and business opportunities. In this episode of our It Started with Content case study series, I share the content journey of Deliciously Ella. I hope you’re hungry for another incredible content story!
Find out about:
How Deliciously Ella transformed from food blog to multi-faceted business
The secret ingredient to Ella’s content success
Three key takeaways from Ella’s content journey all creators should know

Important Links & Mentions:
Deliciously Ella’s website
Deliciously Ella’s Instagram
Retail Week article
Econsultancy article
Ella’s Diary of a CEO interview
The Content 10x Toolkit
My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter.
To watch the video, or read the blog post, click here.
11 min
July 01, 2021How to Understand Your Audience Better with Rand Fishkin
Your product or service solves a problem that your audience has – but they may not know it yet.
If they aren’t aware of the problem, they’re not looking for a solution. So how do you, 1) find those people and 2) get in front of them?
In this episode, I speak to Rand Fishkin, CEO and Co-Founder of SparkToro. SparkToro helps content creators and business owners find out exactly what their ideal clients are looking at online. It takes the guesswork out of creating content and gives you a far better understanding of your audience’s content wants and needs.
Listen to our discussion to find out how to create content that your audience is primed to consume and how important it is to proactively get in front of your ideal clients, instead of waiting for them to come to you.
Find out:
How SparkToro can help you understand your audience better and get in front of the right people faster
Why podcasts have such a high ROI for businesses and how to tap into that
How to find out what content your audience is actually paying attention to (so you can create it!)

Important Links & Mentions:
Rand’s Twitter
SparkToro
SparkToro blog
My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
44 min
June 24, 2021Is Your Product or Service Your Best Kept Secret?
How do you tell people about your business, product, or service in your content without sounding too salesy?
Providing helpful content is key to building an audience. But if people don’t know what you do or what you sell, is creating content really a marketing strategy – or just a hobby?
The key is to balance helping your audience while directing them to your product and/or service. It’s tricky, but you can get there with the right approach.
In this episode, I share my three top tips for using content to share what you do and what your business offers – without harming your relationship with your audience.
Find out about:
Why your content is your most powerful selling tool – when used correctly
How to tell your audience about your products/services without being salesy
The three things you can do to share more about your business

Important Links & Mentions:
The Content Repurposing Customer Journey
Content 10x website
My book: Content 10x: More Content, Less Time, Maximum Results
11 min
June 17, 20214 Lessons Learned in 4 Years
When I first started Content 10x, being a business owner and content creator was all new to me… it was a steep learning curve. But I grew so much in that time. I learned lessons that have stuck with me and shaped my journey.
So, I’m taking this opportunity to share just some of the most important lessons. Hopefully, these will be helpful to you, whether you’re just starting out with your business, four years in like me, or 20 years in! After all, it’s never too late to learn new things.
Find out about:
Why what got you to where you are today won’t necessarily get you further in future
How to stay focused on metrics that matter to your business
Why you should treat content like a long-term investment

Important Links & Mentions:
Content 10x: https://www.content10x.com/
Our repurposing services: https://www.content10x.com/services/
My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
To find out more and explore other episodes click here.
15 min
June 10, 2021It Started with Content…Tweets, Tea & Toilet Roll
Could you build a brand in less than 280 characters? It might sound impossible, but you wouldn’t be the first person to do it.
In fact, many businesses and brands started their content journeys on Twitter. After all, it’s a platform like no other for potential audience reach.
Dominic McGregor, Co-Founder of Social Chain, and Rob Temple, author of Very British Problems, both found success through the platform, but what makes their stories unique? Find out in this installment of the It Started with Content case study series.
Listen to find out:
How a tweet about running out of toilet paper was the beginning of an entrepreneurial journey for a down-on-his-luck university student
How a British journalist amassed 100,000 Twitter followers and a book deal in less than a month
Why Twitter is a powerful tool for establishing a brand and reaching thousands

Important Links & Mentions:
Dominic’s Twitter
VeryBritishProblems Twitter
My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
To watch the video, or read the blog post, click here.
11 min
June 03, 2021How to Write Better Content with Joanna Wiebe
Writing is a vital component to content. It’s your podcast show notes, your YouTube video descriptions, your social media posts…and that’s before we even get into long-form written content like blog posts and lead magnets.
So picking up a few tips and tricks about how to write better content can go a really, really long way.
In this podcast episode, I speak to one of the best writing coaches in the business, Joanna Wiebe. Joanna is the Founder of online marketing writing education website, Copyhackers, and has helped thousands of start-ups, big businesses, and copywriters improve their copy and content writing.
It’s a great discussion with LOADS of writing tips you can’t miss!
Find out:
The difference between copywriting and content writing
Why written content is still so valuable and the misconceptions around reading online
Joanna’s two main focuses for writing copy that hooks your audience

Important Links & Mentions:
Copyhackers
Copyhackers on Twitter
Word Workers
My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
35 min
May 27, 2021Why Creative Work is Chronically Undervalued
Have you ever been shocked at the price of creative work?
In the years since launching my creative agency, I’ve encountered time and time again people’s expectations around how much creative work should cost. What business owners often don’t understand is how much time and expertise it takes to make quality creative content.
Content that grows a brand, drives results, and requires years of expert knowledge to create.
In this podcast episode, I share my thoughts on why creativity is so undervalued, the problems with it, and my advice for business owners who are looking to invest in their content.
Hit play to find out:
Why creative work is undervalued
The two key problems with underestimating creativity
How investing in content and creative expertise can transform your business

Important Links & Mentions:
My book: Content 10x: More Content, Less Time, Maximum Results
Content repurposing services: www.content10x.com/services

Join hundreds of business owners, content creators, and marketers and get the latest content repurposing tips and advice delivered straight to your inbox once a week https://www.content10x.com/newsletter
11 min
May 20, 2021Livestream Repurposing: The Good, The Bad, The Ugly
Livestream video is undoubtedly the best type of content to repurpose…but lazy livestream repurposing is the worst kind of repurposing there is!
Listening to errors and tech issues in a podcast or video that simply don’t need to be there is painful. It’s a sure-fire way to lose audience members who won’t want to invest their time in your content – because you haven’t invested in it yourself.
So, I’m on a mission to stop lazy livestream repurposing. In this episode, I share my tips for making your repurposed livestream content more enjoyable for your audience and the difference between those who are doing it well and those who aren’t.
Find out about:
Why livestream video is the best type of content to repurpose
What lazy livestream repurposing is and why you should avoid it
4 ways to level up your livestream repurposing

Important Links & Mentions:
Is There a ‘Best’ Type of Content to Repurpose
TechSmith/The Visual Lounge
Why You Should Repurpose Your Livestream Videos with Matt Pierce
The Content 10x repurposing services
My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
13 min