The Content 10x Podcast

How can creating just one type of content grow a business empire?

Any seasoned content creator will tell you that it’s best to master creating one content type before diversifying. However, few realize the power of honing your skills so acutely that you can build an entire business on the back of it.

In this episode of the It Started with Content case study series, I reveal how Marie Forleo’s single-channel content strategy grew into a content conglomerate. Listen in to find out her advice and recommendations for others looking to build their business with the help of content.

Find out about:

• How Marie Forleo grew an extensive email subscriber list in the pre-social media age
• Why Marie stuck to creating just one content type while building her business
• What one change to her content strategy has radically grown Marie’s online community

Important Links & Mentions:

• Marie Forelo’s website
• 7 Reasons Why You Should Create Episodic Content
• The Joe Wicks Story
• The Sarah Turner Story
• The Nathan Barry Story
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

If you think repurposing content is limited to the online world only…think again.

We often get so caught up reaching our audience on all the various virtual platforms that we forget about the possibilities that exist outside of the web. There could be plenty of digital to physical repurposing opportunities waiting for your content in the “real” world.

Nicola Semple is one content creator who saw one such opportunity. Nicola is a true multihyphenate. She’s a Certified Mindset Coach, host of The Good Life Well Lived podcast, business owner, and creator of the You Are Enough Cards.

She joins me on this Content 10x Podcast Episode to share how she transformed her digital content library into a physical product and why it’s the perfect partner to her online brand.

Find out about:

• The process of repurposing digital content into a physical product
• What launching a physical product can teach you about your audience
• How Nicola’s product changed her strategy for creating content

Important Links & Mentions:

• Nicola’s Facebook
• Nicola’s LinkedIn
• Nicola’s Instagram
• You Are Enough Cards
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter.

To watch the video, or read the blog post, click here.

How can you create content that your audience is guaranteed to engage with?

Whether you’ve got a big content idea or want to find out more about what your audience likes, a content MVP can help. In this podcast episode, I share how you can validate your idea before creating the content – saving you time, effort, and helping you give your audience exactly what they want.

Find out:

• Why you should avoid a “build it and they will come” content strategy
• What a content MVP is and how to create one
• How to validate your content ideas through audience feedback

Important Links & Mentions:

• The Lean Startup by Eric Ries
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators, and marketers and get the latest content repurposing tips and advice delivered straight to your inbox every week: https://www.content10x.com/newsletter

Knowing where your audience is online, what content they like, and how they prefer to consume content are crucial to creating a winning content strategy. But where can you get these insights?

Consumer behavior reports are full of useful data that can point you in the right direction. One of the most influential reports is The Infinite Dial. This is the longest-running survey of digital media consumer behavior in the U.S. and provides up-to-date research about consumers’ media habits, including digital audio and podcast consumption, social media usage, and more.

In this podcast episode, I take a look at the key insights and findings from The Infinite Dial 2021 and share what they mean for content creators. I also cover the most valuable takeaways and talk about how these can help you create content designed for your audience’s preferences.

Find out about:

• The latest insights on social media preferences of different age groups
• What you can do to take advantage of podcast listening’s steady and significant growth
• How new technologies are changing the way people consume content

Important Links & Mentions:

• The Infinite Dial 2021
• Episode 134 of The Content 10x Podcast, The Content Repurposing Customer Journey: from Mobile to Long-Form to Buying
• My book: Content 10x: More Content, Less Time, Maximum Results
• Get in touch with me: [email protected]

How do successful content creators get where they are? And what can you learn from their journey?

It’s easy to think that people who find great success through their content do so by way of either sheer luck, or blood, sweat and tears. But, if you look closely, you’ll start to see some common themes that you can apply to your own content journey.

In this episode of our It Started with Content case study series, I share the six key lessons you can learn from Sarah Turner, aka The Unmumsy Mum, and her content story. Tune in to discover how Sarah went from blogging novice (with zero followers) to topping the Sunday Times bestseller list twice!

Find out about:

• How Sarah Turner turned a blog into bestselling books...and how it changed her life
• Why knowing where to find your audience is just as important as creating great content
• The six key takeaways from The Unmumsy Mum’s success story

Important Links & Mentions:

• The Unmumsy Mum blog
• The Unmumsy Mum’s Twitter
• The Unmumsy Mum’s Facebook
• The Unmumsy Mum’s Sunday Times bestselling books
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox once a week? Click here. 

How realistic are your expectations when it comes to your content?

You might dream about your content making you a leader in your industry…with thousands of loyal followers hanging on your every word…and a booming business to boot! While it’s good to be ambitious, you’re never going to get to this stage without putting in A LOT of hard work and solid investment.

I often see people underinvesting in their content but not changing their big expectations. Content is powerful, but it won’t get you to that gold-star-status on its own. In this episode, I share the right way to invest in your content strategy to get you on track to achieving your goals.

Find out about:

• How you should approach investing in content
• Why underinvesting is a trap!
• How to be realistic with your content goals and expectations

Important Links & Mentions:

• My book: Content 10x: More Content, Less Time, Maximum Results
• Our end-to-end content repurposing services: www.content10x.com/services

Does your content attract people or repel them? I’ll tell you a secret ­– it should do both!

Content certainly provides a way for others to get to know, like and trust you. But it can also help people decide that they don’t like you. And this is OK. In fact, it’s a good thing.

In this episode, I explore how content is a powerful tool for weeding out people whose personalities clash with your own and ensuring that you only work with the people you like – saving you time, effort, and all that negative energy!

Find out about:

• The business and personal impact of working with clients and colleagues you truly like
• How to work with more clients that get you and how to repel those that don’t
• How your content can attract the right people to join your team

Important Links & Mentions:

• The Content 10x website: www.content10x.com
• Follow me on social media
• My book: Content 10x: More Content, Less Time, Maximum Results

Picture this...you’ve created some great long-form content, repurposed it into bite-size content, and shared it on social media… now what?

That doesn’t have to be the end of your content’s journey. In fact, if your content performs well, it should be just the start!

In this episode, I’m sharing why you should revisit your best-performing pieces of content and how you can store them for unlimited repurposing. I call this creating a "content treasure trove." This is your curated library of your best-of-the-best, gold-standard content that you know is going to make a big impact on your audience.

Listen to this episode to find out about:

• What a content treasure trove is and why you need one
• How to repurpose and reuse your best performing content
• 5 ways to find out what your highest performing content is

Important Links & Mentions:

• Episode 134: The Content Repurposing Customer Journey: from Mobile to Long-Form to Buying
• Episode 133: How to Repurpose Videos for Social Media
• Free download: Everything You Need to Know About Repurposing Horizontal Videos For Social Media
• My book: Content 10x: More Content, Less Time, Maximum Results
• To read the blog post visit: https://www.content10x.com/178

Can blogging still make a big impact in 2021…? Some are throwing out the more traditional content marketing strategy of blogging in favor of creating visual, video, or audio content…could this approach be completely wrong?

In this "It Started With Content" case study episode, I share 3 compelling stories of people whose wildly successful businesses all started with one content type ­– a blog.

Listen in to discover the incredible blogging turned business success stories of Brian Clark, Founder of Copyblogger, Nathan Barry, Founder of ConvertKit, and Martin Lewis, Founder of MoneySavingExpert.com.

Find out about:

• Why Brian Clark chose to focus on building an audience before his business
• What one goal inspired Nathan Barry to start blogging
• How Martin Lewis became one of the most trusted journalists in the UK

Important Links & Mentions:

• Copyblogger
• ConvertKit
• Money Saving Expert
• My book: Content 10x: More Content, Less Time, Maximum Results

What type of content gets the best repurposing ROI?

One type of content sits at the very top of the content pyramid. It gives you the most repurposing opportunities of all, can keep you accountable, and can build a rapport with your audience like no other…livestream video.

But don’t take my word for it! TechSmith, one of our incredible clients at Content 10x, has seen firsthand how powerful repurposing livestream video can be. Their weekly show, The Visual Lounge, is a perfect example of just how much content can come from one livestream video…and the impact it can have on growing your audience.

Matt Pierce, TechSmith’s Learning and Video Ambassador and host of The Visual Lounge, joins me on this episode to share his top tips on how to start creating videos and why help content can establish you as a thought leader.

Find out about:

• How creating great videos help you get known in your industry
• What 3 things you need to start making videos
• Why livestream video is the best content for repurposing

Important Links & Mentions:

• Matt’s Twitter
• Matt’s LinkedIn
• TechSmith Academy
• My book: Content 10x: More Content, Less Time, Maximum Results

To watch the video, or read the blog post, click here.