The Content 10x Podcast

How has your content repurposing strategy changed in the last 12 months?

This year I’ve had some incredible guests on my podcast and between us we’ve shared our thoughts, tips, and advice on repurposing every type of content for all kinds of platforms!

I’m rounding up some of the absolute best content repurposing tips and advice from four incredible podcast guests in this episode. Believe me, it was very hard to narrow it down to just four!

Join me as I revisit some of this year’s golden repurposing moments on The Content 10x Podcast, including insights from my expert guests Mark Wright, Melanie Deziel, Mitch Jackson and Phil M. Jones.

Find out:

• The top content repurposing tips from the podcast this year
• How creating content can level up your business with Mark Wright
• How to generate unlimited content ideas with Melanie Deziel
• Why any industry can benefit from creating content Mitch Jackson
• What drives Phil M. Jones’ content repurposing strategy

Important Links & Mentions:

• Why Content is the Best Tool for Business Growth with Mark Wright
• How the Generate Unlimited Story Ideas with Melanie Deziel
• How Professionals Can Create Great Content for Social Media with Mitch Jackson
• Exactly What to Say with Phil M. Jones
• The Content 10x Podcast library
• My book: Content 10x: More Content, Less Time, Maximum Results

To watch the video, or read the blog post, click here.

In this “best of” Content 10x podcast episode, I revisit some of my favorite podcast episodes from 2020, talking all about video repurposing.

I’ve loved creating, sharing, and repurposing videos this year. It’s been a great way to engage with my audience and provide podcast-quality content on a new platform!

I’ve been fortunate to have some fantastic guests on the show who are passionate about creating video content. It was easy to find fantastic tips to reshare with you in this episode. Listen in as I revisit the best bits from interviews with Amy Landino and Mike Ganino, and share a little bit of my own advice too.

Find out about:

• Why you should embrace getting in front of the camera
• How to repurpose videos to social media
• Where your repurposed video content will perform best
• How to share your story via video

Important Links & Mentions:

• How to Promote and Repurpose YouTube Videos on Social Media with Amy Landino
• Amy’s YouTube channel
• How to Create Captivating Video Content with Mike Ganino
• Mike’s website
• How to Repurpose Videos for Social Media
• My book: Content 10x: More Content, Less Time, Maximum Results

To watch the video, or read the blog post, click here.

For this special “best of” episode of the Content 10x podcast, we revisit some of the LinkedIn podcasts episodes we recorded in 2020.

LinkedIn has been a real focus for us in 2020, so it wasn’t hard to find lots of golden nuggets to share with you again...in fact the hardest part was deciding what to share from a list of so many.

As well as sharing my tips and advice on LinkedIn, I also share the best bits from interviews with three incredible guests - Mark Williams, Louise Brogan podcaster and AJ Wilcox.

Listen in to find out:

• Why now is the perfect time to embrace LinkedIn video
• How to find guests for LinkedIn videos to build authority
• Tips on creating a winning LinkedIn profile with Louise Brogan
• Which content to share on LinkedIn and why with Mark Williams
• What kind of ads work best on LinkedIn with AJ Wilcox

Important Links & Mentions:

• Why Now is the Perfect Time to Embrace LinkedIn Video
• How Video Interviews on LinkedIn Can Build Authority & Connections
• How to Create a Great LinkedIn Profile with Louise Brogan
• How to apply for LinkedIn Live
• Louise’s LinkedIn – of course!
• How to Create Winning Content on LinkedIn with Mark Williams
• Mark's LinkedIn
• LinkedInformed (Mark’s podcast)
• What Everyone Needs to Know About LinkedIn Ads with AJ Wilcox
• The LinkedIn Ads Show (AJ’s podcast)
• B2Linked (AJ’s agency)
• AJ’s LinkedIn
• Content 10x’s Video Guide to LinkedIn
• My book: Content 10x: More Content, Less Time, Maximum Results

To watch the video, or read the blog post, click here.

Want to learn more about maximizing your content for LinkedIn? Find out how to become the leading authority in your industry with effective content repurposing with our LinkedIn 10x service. 

How invested are you in your content strategy…really? Do you consistently create and publish content? Or do you find other parts of your business need your attention?

Maybe you’re a bit unsure about the quality of your content so you find it hard to create content, let alone hit the publish button!

Unfortunately, growing your business with content doesn’t happen overnight. It requires a lot of consistent hard work. So, if you’re serious about your content strategy, there’s no ifs, ands, or buts about it – you have to invest in it.

One content creator who takes his strategy seriously is Tamer Shahin. Tamer is a client of ours at Content 10x. He’s the Founder of CEO Entrepreneur and a first-time YouTube video creator. He realized early on that to successfully grow his business using video content, he’d need to either put in a lot of time and effort in himself or hire experts to help him.

For Tamer, the solution was simple. Outsource to the experts. In this fascinating interview, I speak to Tamer about how outsourcing parts of his video creation process means he’s free to be a better CEO. And we discuss why investing in content repurposing (with Content 10x) is helping his content go the extra mile. Tamer also shares some fantastic insights into how his optimized content creation process maximizes his outreach and why investing in a long-term content strategy is worth it.

Find out:

• How a winning content strategy is all about mindset – from investing and outsourcing appropriately to overcoming imposter syndrome
• Why video is such a powerful form of content, especially when establishing a personal brand
• How to plan, execute, optimize and repurpose video content

Important Links & Mentions

• Tamer’s YouTube channel
• CEO Entrepreneur
• The CEO Entrepreneur Quiz
• Content 10x repurposing services
• My book: Content 10x: More Content, Less Time, Maximum Results

Creating super shareable, engaging content is a fantastic way to get your brand seen by lots of new people very quickly. There’s one type of content that does this perfectly and has taken social media by viral storm…

That’s right – memes.

Now, I know you’re thinking, “memes don’t suit my brand’s voice!” and I totally get it! I was apprehensive at first too, but then I realized that there are so many big brands that are making memes work for them.

Disney, Netflix, and Denny’s have all used memes to stand out in their industries. Plus, their audience LOVE them.

You don’t have to be a big brand and you don’t have to aim for viral posts that reach millions (it’s about the right audience, not volume). I think that memes present a fantastic way to connect with your existing audience. They have great potential to grow your following, and you can even use them to repurpose your content!

In this episode, I explain how to create and share memes that your audience will really enjoy and the dos and don’ts to ensure that your memes enhance your brand’s visibility – not harm it.

Listen in to find out:

• How memes can help you stand out in your industry
• Why memes are so shareable and why you should include them in your content strategy
• 8 dos and don’ts for creating and sharing appropriate memes for your brand

Important Links & Mentions

• Meme-Creator
• Imgur
• imgflip
• How To Repurpose Content Using GIFs with Andrew & Pete
• My book: Content 10x: More Content, Less Time, Maximum Results

Need some meme-spiration? To see lots of meme examples, including the memes I referenced in this podcast episode, (and some of my very own!) check out the blog post: www.content10x.com/161

How can carousel posts maximize your engagement on LinkedIn?

You might have noticed that social media posts with photos and videos get more engagement. In fact, studies have shown that, on average, Facebook posts with images see 2.3x more engagement, and Tweets with images receive 150% more retweets!

More and more people on LinkedIn are sharing posts with images and videos to increase their engagement. And many are finding success with LinkedIn’s carousel feature.

In this episode of The Content 10x Podcast, I share how you can use LinkedIn carousels to create interactive posts, increase your engagement, and creatively repurpose your content.

Listen to find out:

• What LinkedIn carousel posts are and how to create and share them
• Five top tips to ensure your carousel posts achieve maximum engagement
• How to repurpose content into a LinkedIn carousel

Important Links & Mentions:

• 4 Ways to Repurpose Content into an Instagram Carousel
• How to Create Winning Content on LinkedIn with Mark Williams
• My book: Content 10x: More Content, Less Time, Maximum Results

To watch the video, or read the blog post, click here.

What’s holding you back from creating video content?

Are you nervous about being in front of the camera? Or worried that you don’t have anything to say?

Video content is the best type of content for establishing an immediate connection with your audience. It builds trust better than any other content type, and it’s fantastic for repurposing too.

But there’s no doubt that it’s an intimidating medium… with obstacles like the tech set-up, working out how to convey your message, and being comfortable on camera…

I invited storytelling and communication expert Mike Ganino onto episode 159 of The Content 10x Podcast to get his advice for overcoming these challenges and find out how to start creating captivating video content.

Listen to the episode in full to discover how to find your stories, prepare your videos, and connect with your audience on camera.

Find out:

• Why video is the best content for connecting with your audience
• Mike Ganino’s top tips for getting started with video content – the planning, prep, and delivery
• How you can really captivate your audience on camera
• The importance of authenticity in video

Important Links & Mentions

• Mike’s website
• Mike’s Virtual Presentation Kit
• Connect with Mike on Instagram @mikeganino
• My book: Content 10x: More Content, Less Time, Maximum Results

To watch the video, or read the blog post, click here.

If you enjoyed this podcast episode, please subscribe for more interviews with industry leaders and consider leaving a review. Reviews really help support the podcast and I really appreciate every single one!

Do you create content to grow your business or to grow your competitors' businesses?

It might sound outrageous… but if you don’t create a content strategy to help your audience convert with your business, you might be sending potential customers straight into the arms of your competitors.

Your content might be great at raising awareness, but it might not be so good at getting those potential customers to convert. If your competitors have a better, clearer content strategy, then your audience will take action…. just not with you!

Your content should help people become your clients, not help them become someone else’s. 

A good content strategy prevents your leads from going elsewhere. In this podcast episode, I explain how to create a content strategy that builds your business by helping your audience become your clients.

Find out about:

• Why your content strategy could be benefitting your competitors' businesses
• How to set your business up to achieve an ROI on your content
• The five steps to creating content that helps your customers convert

Important Links & Mentions:

• Episode 151, Is There a ‘Best’ Type of Content to Repurpose?
• My book: Content 10x: More Content, Less Time, Maximum Results

To watch the video, or read the blog post, click here.

How do you overcome obstacles when you embark on big content projects?

Undertaking a big content project (like repurposing content into a book) is an exciting challenge. It feels exhilarating at the start but when things start to go wrong, it can be difficult not to lose sight of your goal.

After celebrating the first anniversary of my book’s publication, I started thinking about what a journey writing my book was. It had more ups and downs than a roller coaster! From tech disasters to freelancer sabotage… it sometimes felt like the book might never get published.

This week’s podcast episode is the story of the most challenging moments of this epic content project. Listen in to discover how I overcame them.

Find out about:

• Reflections on publishing the Content10x book and the dedication a big content project takes 
• How to overcome obstacles to achieve your content goals
• Four book publishing lessons I learned the hard way

Important Links & Mentions

• Chris Ducker, Youpreneur
• Listen to the first chapter of the audiobook: The Content 10x Audiobook is Here: How to Repurpose an Audiobook into a Podcast Episode
• Content 10x The Book – An Update and How to Repurpose Content into a Book
• My book: Content 10x: More Content, Less Time, Maximum Results

It’s the third anniversary episode of the Content 10x podcast!

I can’t believe I’ve been publishing an episode of the podcast every week for the last three years! It’s been such an incredible journey, and I am still amazed at how many doors the podcast has opened for me and continues to open for my business…

Big thank you to everyone who listens in, I really appreciate you!

On this anniversary, I'm sharing exactly how the Content 10x podcast has helped me accomplish so much. From the benefits of launching a podcast to becoming a published author, international speaker, recognized thought leader, and Founder of the number one content repurposing service!

I talk about the vital role that content has played in all of it. I don't think I would be where I am today without the dedication my team and I give to content creation and repurposing!

Listen to this episode to hear how it's possible to use a podcast to grow an internationally recognized business and personal brand, and build a successful creative agency serving clients worldwide.

Find out about:

• Reflections on the last three years of the Content 10x podcast and how it’s opened up many opportunities
• Three top tips for anyone who wants to become an authority in their industry
• How consistent content and repurposing helped me achieve my business goals

Important Links & Mentions:

• Chris Ducker, Youpreneur
• Janet Murray
• Repurposing Speaker Slides to a Comic Book
• How to Repurpose Content into a Book
• My book: Content 10x: More Content, Less Time, Maximum Results

To watch the video, or read the blog post, click here.