The Content 10x Podcast

Social media has so many positives. But one thing that’s true across almost every platform is that the content we work hard to create doesn’t last very long.

That’s why content repurposing is so important – because it gives the content you create a longer shelf life – but there are other ways you can showcase your highlights and best moments using features on the platforms themselves.

Every platform is different, but they all have features you can use to highlight content you’ve created and add value to your profile.

In this episode of the podcast, I break down how four of the major social platforms let you highlight your content. I also share lots of ideas to inspire you if you’re not sure what to start with.

Find out about:

• Where social media can fall short when it comes to sharing content
• Why making use of platform features can give you more control over your followers’ experience
• How you can create highlights on LinkedIn, Instagram, Facebook, and Twitter

Important Links & Mentions:

The Simple Guide to Getting Started with Video on LinkedIn

The Best Way to Repurpose Content on Twitter with Dan Knowlton

How to Grow Your Business on Instagram with Sue B. Zimmerman

 Why Now is the Perfect Time to Embrace LinkedIn Video

Reasons to Not Give Up on Facebook with Gavin Bell

To read the blog post and to explore other episodes go to content10x.com/145

Social media isn’t for everyone, is it? I mean, a trial lawyer can’t create content that people would be interested in or build a huge following, surely…

Mitch Jackson is here to prove otherwise! Mitch is famously known as ‘The Livestreaming Lawyer’ and has been at the forefront of social media, tech, and marketing for over 30 years. He’s been awarded multiple titles to do with both his legal practice and social media presence, and he is on a mission to help every professional realize the power of social media!

If you’ve ever thought social media is great, “but not for me”, then you absolutely have to listen to this episode. And if you are creating content already, Mitch shares advice that even the most experienced content creators will find useful.

This is an unmissable episode of The Content 10x Podcast!

Find out about:

• Why every professional can and should get started on social media
• Mitch’s advice for building an audience, creating great content, and communicating effectively
• Why being yourself, trusting your instinct, and showing your human side are universally effective

Important Links & Mentions

• Mitch's website
• Dale Carnegie quote about ‘being interest’
• Bob Burg’s ‘Go-Giver’ series
• Carmine Gallo’s ‘Talk Like TED’

Sharing your story in your content can help you to grow your business. If your content has a personal touch and lets people know more about you, you in turn humanize your business and let people invest in YOU as well as your products/services. 

Plus, if you do it in the right way, you’re going to have a content repurposing goldmine on your hands!

I’ve explained more about why sharing your story can grow your business in this episode of the podcast.

Find out about:

• Why everyone has a story worth sharing – without exception
• Why people will want to hear your story and the voice that tells you otherwise is wrong!
• The best way to share your story on social media, with advice and examples from my own experience

This is a brilliant way to use your expertise, experiences, and personality to grow your business. In the current climate, the two great driving forces that encourage sales are storytelling and personal connection.

Important Links & Mentions:

• The Content Repurposing Customer Journey: from Mobile to Long-Form to Buying
• How Content Repurposing Makes Your Customer Journey a 7 Course Fine Dining Experience!
• Our LinkedIn 10x service
• The Simple Guide to Getting Started with Video on LinkedIn

If you want to stand out on LinkedIn, you need to make sure your profile presents you in the best light. First impressions count for a lot, after all.

But what does a great LinkedIn profile look like?

I wanted to ask someone who really knows what they’re talking about, so I invited LinkedIn consultant, trainer, and speaker Louise Brogan onto the podcast to get some answers.

You won’t be disappointed with this episode. Louise explained so many of the ways we can perfect our profiles, some of which I’d never considered before, as well as sharing some fascinating insights on content strategy and repurposing on the platform.

This is the perfect episode if you are looking to up your LinkedIn game and, to be honest, even if you think you’ve got it nailed down… Louise probably has an idea to make your profile even better!

Find out about:

• How to turn your profile into a reputation-boosting, sales-driving machine
• What Louise thinks is the best-performing content on LinkedIn and how repurposing can improve your posts and your profile
• What the common mistakes are that Louise sees LinkedIn users make and how to overcome them

Important Links & Mentions

• Repurposing Webinars with Louise Brogan – the last time Louise featured on the podcast!
• Why Now is the Perfect Time to Embrace LinkedIn Video
• How to apply for LinkedIn Live
• Louise’s LinkedIn – of course!
• Louise’s 10-page guide to succeeding on LinkedIn
• The Simple Guide to Getting Started with Video on LinkedIn, from Content 10x

To read the blog post and to explore other episodes got to content10x.com/142

Creating video content for LinkedIn is one of the best ways to quickly grow your network and establish yourself as an authority in your industry.

In my experience (and the experience of many Content 10x clients), video interviews are one of the most effective tools for achieving that goal.

If you’re planning on sharing videos on LinkedIn, interviews are a must-have part of your strategy and plan.

Whether you’ve thought about filming video interviews before or this is a brand new concept, this episode will help you understand why they are so effective, how you can get started, and share some key tips and advice that will make the whole process easier for you.

Find out everything you need to know about video interviews on LinkedIn in this video, including:

• All the ways video interviews will help you grow your network and authority on LinkedIn
• Why flattery will get you far and open doors!
• How to plan, host, and produce great video interviews that are shareable and engaging on LinkedIn

Important Links & Mentions

The Simple Guide to Getting Started with Video on LinkedIn

To watch the video and read the blog post for this episode, head over to content10x.com/141

Video content has long been hailed as the best of the best, and there’s nowhere that is truer than on LinkedIn.

If you’ve ever wanted to stand out in your industry, become known as a thought leader, or an influencer in your niche, then LinkedIn video is an essential weapon in your arsenal.

And guess what? There has never been a better time to get started, thanks to a unique set of circumstances.

In this episode, I’ll take you through everything you need to know if you want to start creating video for LinkedIn to boost your authority, build your personal brand, and firmly establish your influence in your industry.

Find out about:

• The numbers that show why LinkedIn has so much potential
• Why quality, confidence, and ideas for content don’t matter so much now
• Where to go if you need a full guide to getting started with LinkedIn video

Important Links & Mentions

• LinkedIn Marketing Solutions – ‘Market to Who Matters with the LinkedIn Marketing Solutions Platform Overview’
• Mind-Blowing LinkedIn Statistics and Facts (2020)
• Finally, Your Business Can Now Use Video On LinkedIn

Find out more in our Simple Guide to Getting Started on LinkedIn.

You can also read the blog post on this topic.

Instagram carousels are an underappreciated asset on Instagram – and they’re incredibly powerful at driving engagement.

If you’re repurposing your content, you’d be crazy not to be repurposing it into Instagram carousels… but how do you do it? What do great carousels look like? And what are some ways you can get started?

I’ve answered all of those questions (and more!) in this episode of the podcast, covering all things carousels!

Find out about:

• Why Instagram carousels are so effective (including examples)
• Four ways you can repurpose your content into carousels (with suggestions for blogs, podcasts, and videos)
• Tips on best practice when it comes to creating carousels

Important Links & Mentions

• [Instagram Content Study]: We looked at 7,433,417 posts to find out the recipe for the most engaging Instagram post
• Our 'Customer Journey' carousel
• The Content 10x Toolkit carousel
• Phil Jones' Instagram carousel
• Bamboo Clothing's Instagram carousel
• Minor Figures’ Instagram carousel

For more information and to check out other episodes go to content10x.com/139

Mark Wright is the founder and owner of one of the UK’s fastest growing digital marketing agencies, Climb Online. It’s just one in a long list of successful businesses he has launched and been involved with in a career that’s taken in twists, turns, and TV appearances!

Yes, Mark was the winner of The Apprentice UK in 2014.

He joined me on this episode of The Content 10x Podcast to explain why he thinks content is the most important – and underrated – tool for growing a business.

Find out about:

• How previous The Apprentice UK winner and founder of Climb Online has used content to grow his business
• Mark’s favorite content and favorite platforms
• Why it doesn’t matter how small you start – and all you need is to make one connection through your content

Important Links & Mentions:

• Climb Online, Mark’s agency
• Repurposing to Stay Consistent with your Content
• How to Repurpose Videos for Social Media
• TikTok for Business: How to Repurpose TikTok (Whilst Not Using TikTok!)
• The Content 10x Book

To read the blog post and check out a video trailer of the episode, go to: Content10x.com/138

Some people think TV has had its day, but I think some shows are leading the way in creating amazing digital content through repurposing.

In fact, it was watching a clip from The Late, Late Show with James Corden that inspired this episode.

Listen in to learn how you can take inspiration from some of the biggest TV shows to create incredible segments in your content that will make repurposing easy, enjoyable, and even more effective!

Find out about:

• How The Late, Late Show with James Corden gave me a lightbulb moment about segmenting content
• What segmenting your content could look like – with loads of suggestions to inspire you!
• Why it will benefit you and your audience to segment your content

Important Links & Mentions:

• The fateful James Corden clip
• The Content Repurposing Mindset
• 5 ½ Great Ways to Make Money from Podcasting
• The Content 10x Book
• The Content 10x Toolkit

To read the blog post and check out a video trailer of the episode, go to: Content10x.com/137

We will be living in the changed world caused by coronavirus for a long time, but how on earth are people whose careers rely on big public events supposed to adapt to a socially distant world?

Speaking is one of the hardest-hit industries by the pandemic, but some shining lights from the profession are doing an amazing job of adapting to the new normal.

One of the best examples of this is Erin King, who joins me in this episode of The Content 10x Podcast to share the story of how she created an online course out of her keynote speech.

Erin is such an inspiring person and the advice she shares in this episode is going to be useful for everyone, not just speakers!

Find out about:

• What you’ll need to look for and change to create a great course from your keynote
• How Erin created her course – from the technical side to the emotional
• How Erin’s experience as an entrepreneur helped her create a more effective course

Important Links & Mentions:

• Erin’s course, The Social Media Spa
• How To Repurpose Your Speech for Maximum Social Media Impact
• Kajabi
• 6 Ways to Repurpose Your In-Person Offerings To Online
• Erin’s Instagram
• Talk 10x