The Content 10x Podcast

In times of crisis, we all need to pause, take stock, and adapt what we are doing given the extraordinary circumstances.

The COVID-19 pandemic is a crisis like few others in modern times.

Hard times bring the best out of people and I’ve already heard news of countless good deeds worldwide, from communities coming together to help self-isolating neighbors to the beautiful singing echoing across Italian balconies.

My singing voice isn’t something I want to expose you to, but I can reach out to you – my digital neighbors – to share what I can.

If you are a business owner who’s unsure on how to approach your content during a global crisis, here are my thoughts.

Find out about:

• Why you should create content, but context is key
• Why your audience need you now more than ever
• What you can do if you’re struggling to create content right now

Important Links & Mentions:

• Content 10x blog

To listen to this podcast episode and read the blog post, click here.

Walking off stage after delivering a speech – whether it’s your first or 1000th – is one of the best feelings. That mixture of excitement, adrenaline, and pride is something that we, as speakers, want to experience all the time.

With the power of content repurposing, your speech can help you get that feeling more often.

By turning photos and video footage of your talk into a set of powerful content marketing assets, you can grow your audience, reach and impact. As a result, you could find yourself speaking on many more stages in the future.

This episode of the Content 10x podcast aims to explain some of the ways you can repurpose your speech into powerful pieces of content – without costing the world in time or expenditure!

Find out about:

• Why it’s so important you repurpose content from your speech
• Learn four easy-to-action content repurposing techniques for social media
• Where you can get more ideas to help you repurpose your speech

Important Links & Mentions:

• The Ultimate Checklist to Repurpose Your Speech for Social Media

To listen to this podcast episode and read the blog post, click here.

When we are deciding whether we want to do business with somebody, we need to know who they are. We don’t just buy something or hire someone without thinking about it, we need to have spent some quality time with them first.

The great news is that quality time is quality time – it doesn’t matter whether it’s in-person or through a screen… that’s where content repurposing comes into it.

Content repurposing helps you take your core message and explode it, reaching people in more places in different formats, all while staying true to what your business is about.

If you’re tired of business lunches, golf courses, and stale breakfasts at networking events, content repurposing might just be the savior you’ve been waiting for!

Listen to this episode to find out about:

• Why it’s important to put in the hours with your audience
• Why quality time doesn’t have to be spent in person
• How you can map out the time your audience spends with you

Important Links & Mentions:

• Content Repurposing and the Importance of Consistent Messaging
• 5 Ways to Repurpose Content for Lead Generation
• The Content 10x book

To listen to this podcast episode and read the blog post, click here.

One of the most common questions I’m asked is: “where do I start when it comes to content repurposing?”

It’s understandable, right? After you’ve realized every piece of content you make can be repurposed into countless more pieces of content, the possibilities become overwhelming!

I want to help you break that feeling of overwhelm and start repurposing your content so you can get more results from less work. If you’re not sure where to start, or where to go next, with your content repurposing, Answer The Public is one of the best research tools you can use.

If you want a brilliant way to plan out your repurposing, you’ll want to hear about this amazing, totally free, website!

Find out about:

• What Answer The Public is
• Why Answer The Public is the perfect tool for your repurposing research
• Other ways you can research content repurposing opportunities

Important Links & Mentions:

• Answer The Public
• How To Use Analytics To Decide What Content To Repurpose
• Content repurposing and Reddit
• Content 10x podcast
• Content 10x book

To listen to this podcast episode and read the blog post, click here.

When I talk to people about repurposing their content on social media, they’ll list off Facebook, Instagram, Twitter, LinkedIn, and maybe throw in something new and on trend like TikTok.

What I rarely hear, though, is people wanting to repurpose onto Reddit.

Sometimes it’s because they’re uncertain about how to approach it, other times it’s because they don’t even know what it is!

You might be surprised at just how big Reddit is, so I want to explain more about the platform and what you need to know before you include it in your content strategy. Once we’ve got the essentials out of the way, I’ve got five ideas you can use to start repurposing your content for Reddit.

Find out about:

• What Reddit is, how it works, and why it’s different to other platforms
• What you need to consider before repurposing on Reddit
• Five ideas for repurposing on Reddit that you can try today

Important Links & Mentions:

• Reddit
• Blog Syndication Explained with Yva Yorston
• How to Repurpose Content on LinkedIn with Cathy Wassell
• Repurposing Bloopers: 3 Ways to Repurpose Your Mishaps!
• The Content 10x book

To listen to this podcast episode and read the blog post, click here.

Ah, case studies – one of the most tried and tested marketing tools at any business’ disposal.

Oh, case studies – one of the most tired and testing marketing tools when used incorrectly.

They divide opinion, but it’s not the concept of case studies that can be problematic – it’s the execution.

With a bit of repurposing magic, you can turn a stuffy old corporate nightmare into a jargon-busting, jaw-dropping, crowd-pleasing piece of storytelling. Okay, that might be overdoing it slightly, but you can definitely make your case studies more effective, compelling, and long-lasting with a repurposing mindset.

Whether you’re sitting on a stack of old case studies or you’ve never written one before, I can show you how to energize them and make them go further with content repurposing.

Find out about:

• What a case study is – and what its purpose should be
• How learning from literature can make your case studies more compelling
• The reasons case studies can be ineffective
• How to produce better quality case studies that are fit for repurposing
• Five ideas for how you can repurpose your case studies

Important Links & Mentions:

• The Universal Shapes of Stories, According to Kurt Vonnegut
• Clever Ways to Repurpose Client Testimonials and Reviews. Content 10x Podcast episode 97
• How to Create Audiograms For Your Podcast: Wavve Vs Headliner
• The Talk Trigger Show by Jay Baer
• The Treasury Recruitment Company
• The Content 10x podcast
• The Content 10x blog
• The Content 10x book

To listen to this podcast episode and read the blog post, click here.

We’re experiencing what feels like a groundswell of uncertainty around Facebook at the moment.

The company has not been without its controversies over the last few years and I’m starting to see this reflected in conversations with friends and clients.

Despite this, Facebook is still growing its userbase and earning more money. Talk about mixed messages!

So, I wanted to speak to someone who understands Facebook better than anyone else I know – it could only be Gavin Bell – Founder of Facebook advertising agency Fat Pony.

Gavin helped me clear up some misconceptions about Facebook, gave some incredibly generous and useful advice about how small businesses can maximize Facebook ads, and shared his thoughts on the most effective content strategies.

Find out about:

• Why Facebook is still worth your time and attention
• How to use content repurposing to create amazing ads
• What you can do to get results without spending a single penny

Important Links & Mentions:

• Gavin Bell’s website
• Gavin’s Facebook
• Gavin’s Twitter
• Gavin’s Instagram
• Gavin’s YouTube
• Gavin’s LinkedIn

To listen to this podcast episode and read the blog post, click here.

Most people want to effectively repurpose their content. After all, why would you not want to make the most of the time you spent creating all of that incredible content?

But, no matter how much they want to do it, somehow it just doesn’t happen. It doesn’t stick. It takes time to get good at content repurposing but, if you take it one step at a time, it will be much easier to make content repurposing a habit instead of a chore.

That’s the secret – it isn’t being a mastermind, it isn’t having the perfect template, it’s just about building a habit that sticks.

So, how do you create a habit for content repurposing?

I think there are lots of approaches you can take, but there are 10 ways you can build a content repurposing habit. Have a crack at some of them, and you’ll hopefully have an unbreakable repurposing habit before long.

Find out about:

• What a habit is and how to develop new habits
• 10 ways to introduce content repurposing habits to your existing content creation strategy
• Bonus tips to help you build new habits…and stick to them!

Important Links & Mentions:

• Episode 118
• Content 10x book

To listen to this podcast episode and read the blog post, click here.

What do you do after you’ve finished watching a great TV show?

Go and find more content related to it, of course!

This is why so many TV and radio shows offer companion content – live content that you publish immediately after publishing your core content.

All the best TV shows are doing it and have been for years. Even reaction phone-ins on sports radio stations are a kind of companion content, and they’re older than old! We’ve been surrounded by companion content for decades already, but digital content creators have yet to really catch on to this concept.

I think that’s going to change very soon, and I’ve got three ideas that you can use to start creating companion content today.

In this episode, you can learn:

• What companion content is, with examples of it in practice
• How to create companion content in three different ways
• Why companion content is so useful for creators

Important Links & Mentions:

• Episode 59 of the Content 10x podcast
• Content 10x book
• Patreon
• Content 10x podcast archive

To listen to this podcast episode, click here.

Your tweets might not be the first content you think of repurposing, but you might be missing out on book deals, TV shows, and newspaper columns…

There’s no guarantee your Twitter account will get you any of that, but it is possible! Very British Problems is the perfect example of how a content repurposing mindset can produce incredible results – even with the shortest content imaginable.

In this episode, I explain the four cornerstone principles that helped Rob Temple go from 140 characters on Twitter to multi-channel success.

Get your tea and crumpets at the ready and form an orderly queue with a stiff upper lip, I want to tell you the story of Very British Problems.

In this episode, you will learn:

• How to repurpose the smallest content for the biggest results
• Four key reasons why Very British Problems was primed to succeed
• Why a content repurposing mindset makes everything easier

To listen to this podcast episode and/or read the blog post, click here.