The Content 10x Podcast

How do you create high-quality content week after week for 9+ years?

As our incredible friend and client Jay Baer reaches 500 episodes of his podcast, Social Pros, I invited him to join me on The Content 10x Podcast to talk about what it takes to consistently create so much fantastic content.

Jay is a profound figure in the content marketing industry. He’s a leading podcaster, author, and speaker and has hosted the Social Pros podcast for over nine years. In this insightful episode, we discussed why his show is so successful, it’s niche appeal, how he stays consistent after all this time, and what he’d do differently if he started Social Pros today.

Find out about:

• How Jay and his team have consistently published (almost) 500 podcast episodes since 2012
• Why being hyper-focused is key to winning the right audience – and clients
• How the “magic of repurposing” would influence the Social Pros show if Jay were to start it today

Important Links & Mentions

• Convince and Convert: https://www.convinceandconvert.com/
• Social Pros Podcast: https://www.convinceandconvert.com/podcasts/shows/social-pros-podcast/
• Jay’s newsletter: https://www.jaybaer.com/the-baer-facts-newsletter/
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

To watch the video, or read the blog post, click here

Is the best way to repurpose content transforming long-form pieces into shorter content? Or is there another way?

The fantastic thing about content repurposing is that there’s no ONE way to repurpose your content. If there’s potential for your content to become something else, then go ahead and create it!

In this episode, I share how to shift your content repurposing mindset to uncover a new realm of possibilities. And I walk you through two real-world examples to show how you can increase your ROI from your short-form content by transforming it into longer-form (and longer-lasting) content.

Find out about: 

• How content repurposing doesn’t have to be one directional   
• Two reasons why it’s important to mix up your content repurposing workflow
• How to repurpose short-form content into long-form content: practical examples

Important Links & Mentions

• Episode 114, The Content Repurposing Mindset: https://www.content10x.com/114
• Episode 195, Could Your Content Strategy Be Holding You Back? https://www.content10x.com/195
• Episode 183, How to Validate Your Content Ideas: https://www.content10x.com/183
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

To watch the video, or read the blog post, click here

Repurposing content is all about maximizing your ROI. But many of us neglect the simplest and hugely effective way of increasing your ROI when it comes to your existing content: updating it.

Updating your content is a proven method for getting more eyes on content that already exists. There’s no going back to the drawing board or spending hours creating a new X, Y, or Z. All it takes is a little dust off, and your content could perform like never before.

In this podcast episode, I share my three-step process to rejuvenate your existing content that will save you time, improve your audience reach, and ensure your content stays relevant for longer.

Find out about: 

• How updating old blog posts can increase your website traffic by 362%
• Why it’s vital to revisit your SEO and keyword strategy
• Three steps you can take to optimize and repurpose your old content effectively

Important Links & Mentions 

• Episode 200, 200 Episodes, Looking Forward & 3 Strategies For
• Maximizing Content
• Databox study
• Zapier study
• Optin Monster statistics
• Episode 178, Content Library: How to Create a Content Treasure Trove for Unlimited Repurposing
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

To watch the video, or read the blog post, click here

How did micro-magic trick content conjure up worldwide video success?

At the time of writing, Zach King’s videos are 4 out of the top 5 most watched videos on TikTok ­– with nearly 5 billion combined views. He’s also the world-record holder for the highest number of TikTok followers for a male creator.

The video illusionist has taken the social media video game to an entirely new level and, at the same time, built a business where he can really stretch his magical muscles. Plus, he has authored a successful range of children’s books. In this episode of the It Started with Content case study series, I share the secrets to this video magician’s success.

Press play to find out:

• How a passion for filmmaking transformed Zach into a record-breaking micro-content creator
• How repurposing helped Zach pivot and achieve multiplatform success, which has led to huge success off the screen too
• The four key lessons to learn from Zach’s journey

Important Links & Mentions      

• It Started with Content case study series: https://www.youtube.com/playlist?list=PLVwaHzx-z4d703GYxMUxs4a6CCe6fQWZB
• Zach’s YouTube channel: https://www.youtube.com/channel/UCq8DICunczvLuJJq414110A
• Zach’s TikTok: https://www.tiktok.com/@zachking
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

To watch the video, or read the blog post, click here

A personal brand is a powerful thing. It can get your name out there, establish you as an influential authority, get your foot in the door with your dream clients, and so much more.

But how do you actually build a personal brand? What does it take to go from unknown to well-known? And how instrumental is social media?

I invited personal branding expert, Ash Jones, onto the show to find out. Ash is the Founder of Great Influence, a personal branding agency responsible for growing the iconic personal brands of CEOs and social media leaders, including Steven Bartlett (Social Chain), Umar Kamani (Pretty Little Thing), Katy Leeson (Social Chain), and many, many more.

Ash shared plenty of brilliant tips for anyone and everyone hoping to level up their personal brand using social media. Whether you’re super outspoken already or trying to come out of your shell, this episode has the advice for you.

Find out about:

• How to start building your personal brand from zero
• Why your personal brand leads to greater influence and increased trust
• How personal branding is possible for everyone – even introverts

Important Links & Mentions

• Ash’s LinkedIn: https://www.linkedin.com/in/ash-jones-85363975/
• Great Influence: https://www.greatinfluence.co.uk/
• My book: Content 10x: More Content, Less Time, Maximum Results
• More about personal branding: https://www.content10x.com/how-to-build-your-personal-brand-with-chris-ducker/ 

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

To watch the video, or read the blog post, click here

When you’re sitting on a mountain of content…what do you do with it?

In this special, celebratory 200th episode of The Content 10x Podcast, I’m going behind the scenes once more and sharing what I plan to do with all this content. Tune in to hear what my next steps are for those 200 weeks of podcast episodes and repurposed content, and find out how I’m going to keep all that content relevant, in circulation, and contributing to my wider content strategy.

Find out about:

• How to repurpose a mountain of content!
• My top tips for updating existing blog posts and why you should do it more often
• Why repurposing is about looking forward as well as back

Important Links & Mentions:

• Episode 190, 4 Lessons Learned in 4 Years: https://www.content10x.com/190      
• Episode 178, Content Library: How to Create a Content Treasure Trove for Unlimited Repurposing: https://www.content10x.com/178
• Episode 195, Could Your Content Strategy Be Holding You Back? https://www.content10x.com/195
• My book: Content 10x: More Content, Less Time, Maximum Results
• Get in touch with me: [email protected]

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week: https://www.content10x.com/newsletter

To read the blog post, click here

How does your business stand out from its competition?

Even if the products and services you offer are completely unique, it likely won’t be this way forever…but one thing always will be – your brand.

How you communicate what your business stands for can have a huge impact on potential clients. It may even be the difference between them deciding to work with you or your competitors. So, even if you offer similar products or services as another business in your industry, there’s one factor that will differentiate you from the rest…your secret sauce, your content.

In this episode, I’m sharing how to find your brand’s secret sauce and use content to give people a taste of your business. 

Find out about:

• A quick exercise to define your business’s secret sauce
• The big brand lessons you can apply to your content
• How to create your brand’s “secret sauce” content: the recipe to help you stand out from your competition

Important Links & Mentions 

• Free content repurposing resources
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

To watch the video, or read the blog post, click here.

Threads are proven to boost your engagement on Twitter. But how can you use them for repurposing your content?

Historically, it’s been a real challenge to repurpose content to Twitter. If you create long-form content, it can take a lot of creativity to repurpose it into bite-size (or should I say crumb-size) pieces of content that fit the character limit. However, threads give you much more flexibility to repurpose your content into something easily digestible.

In this highly practical episode, I share the best practices and big no-nos for repurposing your content into a compelling Twitter thread.

Find out about:

• What a Twitter thread is and how to create one
• Why threads are a powerful way to connect to your Twitter audience and increase your engagement
• The dos and don’ts for transforming long-form content into a Twitter thread

Important Links & Mentions:

• Episode 188: How to Write Better Content with Joanna Wiebe
• Follow me on Twitter, @Content10x
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

It’s hard to imagine a time when we didn’t turn to YouTube for entertainment and information. But back when the video sharing platform first launched, nobody quite realized its true potential.

Tim Schmoyer, however, was determined to work it out.

In this episode of our It Started with Content case study series, I share Tim’s story. Spoiler alert: Tim pioneered YouTube video as we know it today and remains a leader in educational YouTube content. It’s likely you’ll have heard many YouTube success stories…but no story is quite like Tim’s.

Find out about:

• How accidental vlogging led to a hugely successful video strategy business
• Why viewers and brands couldn’t keep their eyes off Tim’s content
• What it takes to become a leader on the world’s biggest video platform

Important Links & Mentions:

• It Started with Content case studies on YouTube
• Video Creators YouTube channel
• Tim Schmoyer’s TechSmith interview
• Tim Schmoyer’s Leveling Up interview
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

To watch the video, or read the blog post, click here.

Does your content actively help you sell your products and services? Does it attract ideal clients? If you need help with either of these, Nikki Rausch has some tips to help.

Nikki is the Founder and CEO of Sales Maven, an organization helping business owners facilitate strategic and effective sales conversations. She’s got more than 25 years of sales experience under her belt, has written three stand-out sales books, and hosts the Sales Maven podcast.

She joins me in this episode to share actionable tips and advice for selling successfully without being pushy. We also talk about how to reach your best clients and craft content that smooths out the sales process.

Find out about:

• How a podcast can help you generate better leads and clients
• Why your approach to “sales content” could be hindering your ability to sell
• Nikki’s tips and advice for demonstrating your value using content

Important Links & Mentions:

• Sales Maven’s website
• Sales Maven’s Facebook
• Sales Maven’s Instagram
• Nikki’s LinkedIn
• Download the free eBook: Closing the Sale eBook
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

To watch the video, or read the blog post, click here.