The Content 10x Podcast

Virtual events: full of value, awesome content, and lots of work to execute. Putting all that effort into a one-time event is certainly worth it, but add repurposing into the mix, and that value skyrockets…

When our client, Metadata, decided to launch their ambitiously big event, DEMAND, they wanted to ensure this content would be more than just a one-hit-wonder.

Metadata’s Head of Brand & Product Marketing, Mark Huber, joins me in this episode to share why repurposing the virtual event was part of their game-plan from day one, and the lessons learned from embarking on such an immense project.

Mark is an expert in helping B2B marketers automate paid campaigns. He is also the co-host of Metadata’s weekly podcast, Demand Gen U, where he shares his decade of demand generation experience teaching marketers’ frameworks that they can implement today.

Find out:

• How to plan a virtual event
• The virtual event pitfalls to avoid
• How to repurpose a virtual event
• How to apply your event repurposing framework to other types of content

Important Links & Mentions

• Metadata: https://metadata.io/
• DEMAND: https://metadata.io/demand-2021/
• Mark’s LinkedIn: https://www.linkedin.com/in/markehuber/
• Content 10x: https://www.content10x.com/
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How many hours/days/weeks do you spend creating an awesome presentation or slide deck, only for it to gather dust at the back of a virtual folder after it’s been delivered?

In this episode, I share how to unlock more value from your presentations with repurposing. Listen to learn how to invest your time creating presentations more wisely by setting them up for easy repurposing, and discover how to transform your existing presentations into engaging external content with just a touch of repurposing magic.

Find out:

• Why effective repurposing requires thinking outside of the content box
• 4 best practices for repurposing a presentation
• 7 creative ways to repurpose your presentation/slide deck

Important Links & Mentions

• Discover our services: https://www.content10x.com/services
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Could your long-form videos become awesome social media videos? It might sound like a stretch, but with some repurposing magic, your videos could have the potential to soar on social media.

Social media is a landscape that’s always changing, and no format is more fluctuant than video. In this episode, I revisit my recommendations and advice for repurposing your videos to social media platforms. Hear the social media video options to find the one that suits your videos best, my best video repurposing practices, and more.

Find out about:

• Video types perfect for repurposing to social media
• The different organic social media video options
• The process for repurposing videos for social media (plus tool recommendations)

Important Links & Mentions

• Free guide, Repurposing Your Horizontal Videos for Social Media: https://www.content10x.com/repurposevideo/
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing

tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How can you get more people to engage with the findings in your white paper or research report?

Downloadable PDFs are a brilliant way to boost your credibility and showcase industry expertise, but even the most awesome research report can struggle to connect with a wide readership. Repurposing it into a more accessible format, like video content, is a fantastic way to ensure your report gets the exposure it deserves.

In this episode, I share the whats, whys, and hows behind repurposing your research report into a webinar. Tune in to find out how these two professional, thought-leadership style content can work together to generate more interest in your findings and get more ROI from your report.

Find out:

• What a webinar is and the different styles
• Using your research report to plan a webinar that suits you
• The tech side of recording a webinar

Important Links & Mentions

• Repurposing Webinars with Louise Brogan: https://www.content10x.com/repurposing-webinars-with-louise-brogan/
• The Infinite Dial: https://www.edisonresearch.com/the-infinite-dial-2021-2/
• The Treasury Recruitment Company, Key Insights from the Global Treasury Salary Survey: https://treasuryrecruitment.com/podcasts/episode-185-key-insights-from-the-global-treasury-salary-survey/
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Whether you create podcasts, videos, blogs, social media posts…your content is fighting for your audience’s attention. So how do you win the battle?

Matt Deegan, Creative Director at Folder Media, joins me in this episode to share his multi-platform content approach developed from years of experience in the media industry. We discuss how to align content with your audience to capture them at the right moment, why you need to consider repurposing as part of a tactical content storyline, Matt’s tips for creating better content, and much more.

Find out:

• How to stay front of mind with a multi-platform approach
• Matt’s end-to-end content creation, repurposing, and distribution process
• The benefits of creating diverse companion content

Important Links & Mentions

• Matt on Twitter: https://twitter.com/matt
• Matt’s website: http://www.mattdeegan.com/
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

If you have a blog and you’re thinking about starting a podcast, or you want to unearth more content ideas for an existing podcast, this episode is for you.

You have high-quality, well-researched, and value-packed blog posts sitting on your website. This makes them the perfect framework for creating an engaging podcast episode, with minimal additional work!

In this episode I share the end-to-end process and my top tips for repurposing your best blog posts into compelling podcast episodes.

Find out:

• How to choose the right blog posts for a podcast episode
• What tech you do and don’t need
• Options for the voice of your podcast

Important Links & Mentions

• More on this topic: https://www.content10x.com/220
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Is it time to give your content strategy a shake-up?

Iterating your current content strategy to do more of what works is how you’ll see more traction. But first, you need to know what your audience want more of.

In this episode, I share how we found out what our audience wanted and the content changes we’re putting in place in response. It’s a behind-the-scenes look at the hows and whys to our latest developments. Plus, I share some BIG news about a launch coming later this year!

Find out about:

• How to gather data about your audience’s content preferences
• Why data is only half the story – and how to get more insight
• The big (and small) changes we’re making to our content

Important Links & Mentions

• Connect with me on LinkedIn: https://www.linkedin.com/in/amywoods2/
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

I’m back with my annual content marketing and repurposing predictions, where I take a look into my crystal ball and share what changes I think are going to be big in the next 12 months.

With so much uncertainty, it feels like almost anything could happen in the year ahead. But after keeping a very close eye on emerging and developing trends in the B2B content marketing space, I’m confident that we can expect the 6 changes I share in this episode to have an impact on marketers and content creators in 2022.

Find out:

• How social media is driven more by content FOMO than social FOMO
• Why the metaverse is going to fundamentally change content marketing
• How creators are offering their core content to people with different time commitments and attention spans on the same platform
• What content trends are now B2B marketing staples

Important Links & Mentions

• My content predictions for 2022: https://www.content10x.com/218/
• Video 10x Exec: https://www.content10x.com/video10x-exec/
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

It’s that time of the year again!

I’m reminiscing about some of my favorite moments from The Content 10x Podcast in 2021. So sit back and take a moment to enjoy some of the top repurposing tips and advice and awesome guest interviews, featuring Copyhackers’ Joanna Wiebe, SparkToro’s Rand Fishkin and the one and only Jay Baer.

Whether you’ve missed the episodes the first time around or want a refresher of the best bits, this bumper episode is packed with treats!

Find out:

• The two key elements of compelling copy
• In-depth audience analysis to master your marketing
• How to master consistency with your content
• ...so much more!

Important Links & Mentions

• Episode 208, Content That Converts: How to Repurpose Your Content for Your Marketing Funnel: https://www.content10x.com/content-that-converts-how-to-repurpose-your-content-for-your-marketing-funnel/
• Episode 210, How Content Repurposing Can Help You Win the Zero Moment of Truth: https://www.content10x.com/how-content-repurposing-can-help-you-win-the-zero-moment-of-truth/
• Episode 178, Content Library: How to Create a Content Treasure Trove for Unlimited Repurposing: https://www.content10x.com/content-library-how-to-create-a-content-treasure-trove-for-unlimited-repurposing/
• Episode 183, How to Validate Your Content Ideas: https://www.content10x.com/how-to-validate-your-content-ideas/
• Episode 192, How to Understand Your Audience Better with Rand Fishkin: https://www.content10x.com/how-to-understand-your-audience-better-with-rand-fishkin/
• Episode 205, Becoming a Social Pro: 500 Podcast Episodes and Counting with Jay Baer: https://www.content10x.com/becoming-a-social-pro-500-podcast-episodes-and-counting-with-jay-baer/
• Episode 188, How to Write Better Content with Joanna Wiebe: https://www.content10x.com/how-to-write-better-content-with-joanna-wiebe/
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

2021 has been a year like no other.

While many are looking forward to the year to come, 2021 has been a game-changer for online experiences. I’m talking about the increase of digital content we created and consumed, the rise (and fall) of Clubhouse, Twitter’s new features (will they stay or will they go)…it’s been full of surprises.

Join me on this episode of The Content 10x Podcast, as I recap some of the stand-out content marketing developments.

Find out about:

• How digital content and content creators have evolved in 2021
• How we reached more people than ever with Reels
• Why you should think twice before jumping on a social media bandwagon

Important Links & Mentions

• How to Repurpose Content on Clubhouse: https://www.content10x.com/how-to-repurpose-content-on-clubhouse/
• Get help repurposing your content: https://www.content10x.com/
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter