The Content 10x Podcast

By Amy WoodsBusiness Entrepreneurship Marketing

The Content 10x Podcast episodes

May 05, 2022What The Infinite Dial 2022 Findings Mean for Content Creators
TikTok and Twitter usage are up, weekly podcast listening is down, and Amazon Alexas are the runaway favorite smart speaker…but what do these findings mean for content creators?
In this episode, we share the key takeaways from the longest-running survey of digital media consumer behavior in the U.S., The Infinite Dial 2022, and talk about how and why they should impact your content marketing.
Created by Edison Research, Wondery and ART19, the study provides keen insights into what content people are consuming, on what platforms, and how. It’s a content marketer’s data banquet!
Tune in to find out:
How audience’s offline behavior affects content consumption
Why B2B marketers can no longer ignore TikTok
What a decrease in weekly podcast listening really means for podcasters

Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Important Links & Mentions
The Infinite Dial 2022: https://www.edisonresearch.com/the-infinite-dial-2022/
How to Repurpose a White Paper or Research Report into a Webinar: https://www.content10x.com/repurpose-white-paper-into-webinar/
My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
21 min
April 28, 2022Introducing B2B Content Strategist: Our New Podcast is Live!
Get ready for more conversations with B2B content marketing leaders. B2B Content Strategist, our brand-new podcast is now live!
Tune in to this special, celebratory episode of The Content 10x Podcast as we share why we’ve decided to launch a sister podcast and get an exclusive look at the content that’s coming soon.
Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Find out:
Why we’re launching B2B Content Strategist and what it means for The Content 10x Podcast
How B2B Content Strategist differs, and what’s in store
Sneak peeks at interviews with leading B2B content marketers

Important Links & Mentions
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/b2b-content-strategist/id1618797521
Listen on Spotify: https://open.spotify.com/show/6hDBArnEn5rE2l4sLIXqcx
Listen on Stitcher: https://www.stitcher.com/show/b2b-content-strategist
Listen on Amazon Music: https://www.amazon.com/dp/B09XN9MPB2?ref_=cm_sw_r_cp_ud_dp_1ZXTFXGKKFPMHWZ75H2G
Listen on my website: https://www.content10x.com/b2b-content-strategist/

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
12 min
April 21, 2022Earned Media and Content Repurposing with Lisa Simone Richards
Every brand wants to be more visible online, and while there are paid options out there which can help (e.g., social ads), these aren’t the only way to get in front of your target audience.
PR and visibility strategist Lisa Simone Richards joins this episode to talk all about how brands can get more exposure.
Lisa specializes in helping people get in front of wider audiences and shared some of the strategies and approaches she uses with her clients, including how repurposing your message can help you maximize your results.
Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Find out:
Why you need to recycle, repeat, and repurpose your message
How to access earned media opportunities
The ABCs of visibility, and 5Ps for positioning, publicity and profit

Important Links & Mentions
Lisa’s website: www.lisasimonerichards.com
Lisa’s LinkedIn: https://www.linkedin.com/in/lisasimonerichards/
The visibility quiz: www.lisasimonerichards.com/quiz
My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
41 min
April 14, 2022When is the Best Time to Repurpose Your Content?
Whether you’re buying a house, delivering a joke, or sharing your content, timing is everything. Get it right, and things are sure to go well. Get it wrong and…
So, the million-dollar questions all marketers want to know is: when is the best time to post content?
This episode explores three ways that content repurposing can help you figure it out, and how to make the most of timely content opportunities.
Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Find out:
How to work out the best time to publish your content
Best practices for resharing content (and why you should)
How social listening, newsjacking, and content repurposing can go hand-in-hand

Important Links & Mentions
Content 10x: content10x.com
My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
14 min
April 07, 20226 Ways to Repurpose Your Client Case Studies
Client case studies are a holy grail piece of content for getting that ‘yes’ from potential new customers. So shouldn’t your awesome case study content be exploded into new formats and shared across more platforms?
In this episode, we share how to break your case studies free from their text-only bounds and talk about how to repurpose them into exciting new formats that spread your client success stories further.
Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x – a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Find out:
How to repurpose text-only case studies for different platforms, including social media
6 creative ways to repurpose your client case studies
Bonus tips to help your case study content go further

Important Links & Mentions
Case study, Peace of Mind Wealth Management: https://www.content10x.com/content-repurposing-case-study-pom/
Case study, TechSmith: https://www.content10x.com/case-study-techsmith/
Why LinkedIn Carousels are Perfect for Repurposing: https://www.content10x.com/why-linkedin-carousels-are-perfect-for-repurposing/
4 Ways to Repurpose Content into an Instagram Carousel: https://www.content10x.com/4-ways-to-repurpose-content-into-an-instagram-carousel/
My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
16 min
March 31, 2022How to Repurpose Blog Posts into Tutorial Videos
‘How-to’ blog posts are fantastic for SEO, building authority, and helping your audience…but you know what boosts the performance and searchability of your how-to content?
Repurposing it into a tutorial video.
In this episode, I share the step-by-step process for repurposing your blog posts into value-packed tutorial videos, and how businesses and thought-leaders use how-to content to get ahead online.
Find out:
Three reasons why how-to content is a top choice for marketers
How to transform a blog post into a tutorial video
Recommended tools and equipment for creating value-packed videos

Important Links & Mentions
Why You Should Repurpose Your Livestream Videos with Matt Pierce
Video interview guide: https://www.content10x.com/interview-guide/
My book: Content 10x: More Content, Less Time, Maximum Results

Amy Woods is the founder and CEO of specialist content repurposing agency, Content 10x. She prolifically shares content repurposing guidance on social media, the Content 10x blog, The Content 10x Podcast, in her book, and on stages around the world.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
19 min
March 24, 2022How to Develop a Dynamic Content Marketing Strategy with Kathryn Strachan
A content marketing strategy is never done.
Evolving your strategy as your business develops and changes over time can be a huge undertaking. But it’s necessary and wholly worthwhile to keep the evolution of your business in motion and get your brand to where it needs to be.
In this episode, I’m joined by Kathryn Strachan, Managing Director & Owner of Edinburgh-based FinTech content agency, Copy House. Kathryn has lots of experience helping businesses build and develop content marketing strategies that suit where the brand is now – and where it’s going.
Kathryn shares how her team works with businesses to create a content strategy that progresses their brand, as well as insight into Copy House’s marketing strategy, and more.
Find out about:
Developing a content strategy
Understanding & attracting your ideal clients
What content works best at each stage in the funnel

Important Links & Mentions
Kathryn’s LinkedIn: https://www.linkedin.com/in/kathryn-strachan/
Copy House: https://copyhouse.io/
SEO wins case study: https://copyhouse.io/casestudies/helping-inplayer-repurpose-their-content-to-boost-their-search-results-on-google/
My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
40 min
March 17, 2022How to Grow Your Email List by Repurposing Your Content
$42 = the average ROI on every $1 spent on email marketing (according to HubSpot).
Growing your email list is worth your time. But it still takes time, that’s the thing.
With many priorities, how do you develop email lead gen campaigns in the most effective way?
The answer lies in your existing content. In this episode, I share how to repurpose your content into campaigns that help grow your email list. Plus, find out how we 6x’d our month-on-month email subscriber growth.
Find out:
Three creative ways to attract and retain more email subscribers
The key components to an optimized, easy-to-run email campaign
Our top tip for boosting your subscriber numbers regularly

Important Links & Mentions
How to Run an Email List Building Challenge by Repurposing your Content
My book: Content 10x: More Content, Less Time, Maximum Results
Content 10x: https://www.content10x.com/

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
19 min
March 10, 20227 Ways to Repurpose Your Content into Social Media Images
Social media visuals can boost your engagement and increase the impact of your content.
Not to mention they are highly shareable. But what types of images suit your business’s social media style, and how can you incorporate this type of repurposing into your current content process?
In this episode, I share how to repurpose your content into social media graphics that communicate your brand personality and messages in a unique and compelling way.
Find out:
Why marketers are increasingly making graphics part of their playbook
Things to know before you create your visuals
7 different types of images you can repurpose your content into

Important Links & Mentions
Meme generator: https://imgflip.com/memegenerator
GIF maker: https://ezgif.com/maker
Canva: https://www.canva.com/
Snagit: https://www.techsmith.com/screen-capture.html
My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
18 min
March 03, 2022How to Repurpose a Podcast Episode into a Blog Post
Every week, we turn hours of podcast episodes into engaging, SEO-friendly blog posts.
So, I thought it was about time I pulled back the curtain on our proven podcast-to-blog repurposing process, and share some of the tips we’ve learned over the last 5 years.
If you have a podcast or thinking about starting one, this episode is your go-to guide for learning how to repurpose your audio content into wonderfully written text.
Find out about:
Different types of podcast episodes that make great blog posts
The dos and don’ts of repurposing a podcast episode
Tech tools and recommendations for streamlining your repurposing processes

Important Links & Mentions
Episode 220, How to Repurpose a Blog Post into a Podcast Episode: https://www.content10x.com/repurpose-blog-post-into-podcast/
Episode 49, How Transcriptions Can Play A Key Role in Content Repurposing: https://www.content10x.com/transcriptions-content-repurposing/
Episode 118, Repurposing Your Core Content Into Companion Content: https://www.content10x.com/repurposing-your-core-content-into-companion-content/
Episode 188, How to Write Better Content with Joanna Wiebe: https://www.content10x.com/how-to-write-better-content-with-joanna-wiebe/
My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
14 min