The Content 10x Podcast

Systems and processes play a huge part in the success of a business. And more specifically, they can guarantee the success or failure of your content repurposing efforts too.

Effective systems and processes help you achieve consistency, which is important for your audience and liked by algorithms – it also helps you manage your workflow. Plus, they can ensure you repeat successes and avoid repeating mistakes. They improve team work too.

That’s why they are an absolute must for your content repurposing.

Listen to this episode to find out:

• 3 reasons why systems and processes work for content repurposing
• How to implement systems and processes
• Top tips when it comes to software and SOPs

Important links & mentions:

• Content 10x: https://www.content10x.com
• Episode 171 https://www.content10x.com/7-reasons-why-you-should-create-episodic-content/
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

There are times in our lives and careers when we ask the question, “how can I do this?”, when the question should actually be, “who can help me do this?”

‘Who not How’ is a formula strategic coach Dan Sullivan and organizational psychologist Dr. Benjamin Hardy explore in their book of the same name. In this episode of the podcast we look at how best to apply this mindset to content repurposing, to maximize ROI and re-energize your content marketing.

Find out:

• All about the ‘Who not How’ concept
• How it applies to content repurposing
• Why teamwork makes the dream work

Important links & mentions:

• Content 10x: https://www.content10x.com/
• Content 10x Newsletter: https://www.content10x.com/newsletter/
• Episode 171 – 7 Reasons Why You Should Create Episodic Content: https://www.content10x.com/171
• ‘Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork’: https://whonothow.com/#BuyBook
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Video content helps you to get your point across. It’s a medium which engages people with ease and gives you tons of repurposing potential. But how do you create powerful video content for LinkedIn specifically?

In this episode, Alicia Henderson, a LinkedIn Video and Business Strategist, shares her top tips on how to create binge-worthy videos for LinkedIn.

Find out:

• The ideal formats and lengths for LinkedIn videos
• Why providing solutions to problems is important
• How to tackle anxiety in front of the camera

Important links & mentions:

• Alicia’s LinkedIn: https://www.linkedin.com/in/aliciahendersonbiz/
• Alicia’s Twitter: https://twitter.com/ahendersonbiz
• Alicia’s Instagram: https://www.instagram.com/aliciahendersonbiz/
• Alicia’s website: https://aliciahenderson.biz/
• How to Create Captivating Video Content with Mike Ganino: https://www.content10x.com/how-to-create-captivating-video-content-with-mike-ganino/
• Our LinkedIn 10x service: https://www.content10x.com/linkedin10x/
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Short, vertical video has taken over social media and it’s here to stay. The popularity of TikTok and Instagram Reels is impossible to ignore, and since its original launch in September 2020, there has been a huge rise in the significance of YouTube Shorts.

So, how do these short videos differ from the others, and how can you utilize content repurposing to get noticed?

In this episode, Amy looks at YouTube Shorts and dissects what you need to know when repurposing content for this feature.

Find out:

• The differences between YouTube Shorts, TikTok and Instagram Reels
• A step-by-step guide on how to use it
• Why you should repurpose content for YouTube Shorts

Important links & mentions:

• Content 10x: https://www.content10x.com/
• Content 10x Newsletter: https://www.content10x.com/newsletter
• Episode 236 – TikTok for Business: How to Repurpose TikTok Videos: https://www.content10x.com/236
• Episode 246 – Converting Short-Form New Fans to Long-Form Superfans: https://www.content10x.com/246
• Earthweb’s report on YouTube statistics in 2022: https://earthweb.com/youtube-shorts-statistics/#:~:text=Key%20YouTube%20Shorts%20Statistics%20for%202022,-2%20billion%20people&text=YouTube%20Shorts%20receives%2015%20billion,million%20YouTube%20Shorts%20creator's%20fund
• Filmora article: https://filmora.wondershare.com/youtube/youtube-shorts-vs-tiktok.html
• Creator Insider video: https://www.youtube.com/watch?v=DY_oxuM8niQ
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Have you considered creating an online course? Well, maybe now is the time!

Global Market Insights claim the global e-learning market surpassed $315 billion in 2021. It’s a booming industry, the demand is still strong and there’s room for more!

Good news! If you’re sitting on a mountain of content from across multiple platforms, you may be able to repurpose it into the basis of a great course.

In this episode, Amy shares three types of content you can repurpose into a course and provides advice on how to do so.

Find out:

• The benefits of creating an online course
• Why now is the time to get started
• 3 ways to repurpose your existing content into an online course

Important links & mentions:

• Content 10x: https://www.content10x.com/
• Episode 109 – Creating Online Courses by Repurposing Content with Teresa Heath-Wareing: https://www.content10x.com/109
• Episode 241 – How to Incorporate Animation in Your Repurposing Plan with Christine MacKay: https://www.content10x.com/241
• Episode 247 – How to Create Content with a Video-First Approach: https://www.content10x.com/247
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

White papers are fantastic marketing tools that not only provide your audience with more of your in-depth content and expertise, but they also increase trust and credibility, and generate leads.

In this episode, I share my thoughts on the best content for repurposing into a white paper and how to go about doing it.

Find out:

• What a white paper is (and isn’t!)
• Why a white paper is worth creating, if you’ve got the right content
• A step-by-step on how to create your own white paper with the power of repurposing

Important links & mentions:

• https://www.content10x.com/repurpose-long-form-content-into-longer-form-content/
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Content plays a big part in how you scale your business. With the right strategy, content can help you nurture a loyal and trusting audience and build a continuous stream of qualified leads.

In this episode, guest Daniel Priestley shares his expertise on creating content to scale a business.

Daniel is the author of Key Person of Influence and Oversubscribed, and co-founder of Dent Global and ScoreApp - he shared valuable advice on how to maximize your content strategy.

Plus, he has proven content repurposing tips to share!

Find out:

• 3 ways to become a ‘key person of influence’ in your industry
• Why maximizing your content can put you on the front foot
• How to build strong relationships with your customers

Important links & mentions:

• Daniel’s website: https://danielpriestley.com/
• Daniel’s LinkedIn: https://www.linkedin.com/in/danielpriestley/
• Daniel’s books: https://danielpriestley.com/daniel-priestley-books/
• Dent Global: https://www.dent.global/
• ScoreApp: https://www.scoreapp.com/
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you considering turning your long-form content into something even longer, and longer-lasting? It is a fantastic way to breathe new life into older content and reach a much broader audience, while helping to cement your reputation as an industry leader.

In this episode, Amy shares three ways that you can take your blog posts, podcast episodes, videos and/or webinar content and extend it even further.

Find out:

• How and why you should turn your blog posts into a book
• The ins and outs of repurposing blog posts into a white paper, guide or report
• Why you should consider repurposing content into an online course

Important links & mentions:

• Content10x.com https://www.content10x.com/
• Creating online courses by repurposing content with Teresa Heath-Waring https://content10x.captivate.fm/episode/creating-online-courses-by-repurposing-content-with-teresa-heath-wareing
• Content 10x The Book – An Update & How to Repurpose Content into a Book
• Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Have you considered adopting a video-first approach in your marketing?

87% of marketers say video content gives them a positive ROI, according to Wyzowl. That’s up from 33% in 2015!

Trends show video content is on the rise, and many podcasters and radio shows are sidelining audio-only content.

But how does this translate into content marketing? And what are the benefits of taking a video-first approach?

In this episode, we observe how audio-only content is often taking a backseat in favor of combined video and audio, we delve into why this is and look at how content marketers can navigate this change.

Find out:

• Why YouTube is a great platform for podcasters
• How a major radio station group adopted a video-first approach
• The repurposing possibilities from prioritizing video

Important links & mentions:

• Content10x: https://www.content10x.com
• Episode 223 – How to Repurpose Videos for Social Media: https://www.content10x.com/223
• Episode 243 – 10 Types of Video Your Business Should Repurpose: https://www.content10x.com/243
• B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/
• Reuters Institute Digital News Report 2021: https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2021-06/Digital_News_Report_2021_FINAL.pdf
• Wyzowl Video Marketing Statistics: https://www.wyzowl.com/video-marketing-statistics/
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

It’s crystal clear that short-form content is on the rise and what audiences love. Platforms like TikTok, Twitter and Instagram continue to go from strength to strength – with TikTok as the fasting growing social media platform for the past few years across all age ranges.

Posting short-form, snackable content is a great way to attract new audiences. Once you attract new audiences, you can continue to stay front-of-mind with your short-form, easy-to-consume content.

But how do you convert those casual short-form content fans into consumers of your long-form content?

Because the consumers of your long-form content are investing time in your deeper, higher value content - and they are the audience who are most likely to convert.

Listen to this episode to learn how to tempt people to consume your long-form content.

Find out:

• Why a focus on quality with short-form content is important, and why platform research is key
• Who is consuming your short-form content and who is consuming your long-form content, and why it’s important to consider this
• How to repurposing long-form content into short form content in order to convert casual fans into superfans!

Important links & mentions:

• Content 10x: https://www.content10x.com
• Episode 134 – The Content Repurposing Customer Journey: from Mobile to Long-form to Buying: https://www.content10x.com/134
• Episode 204 – The Best Way to Repurpose Content: Long-form to Short-form or Vice Versa?: https://www.content10x.com/204
• Kraus Group Marketing Report: https://krausgroupmarketing.com/marketing-strategy/average-consumer-attention-span-has-dropped-again-in-2022/#:~:text=Align%20Your%20Marketing%20Efforts%20with,the%20average%20consumer%20attention%20span.
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter