The Content 10x Podcast

Are you creating content for Pinterest? If not, why not?

As of the first quarter of 2022, Pinterest has 433 million monthly active users – so could your audience be looking for you?

In this episode, we ask Kate Ahl how marketers can repurpose content for a brand-new audience on Pinterest.

Kate is the founder of Simple Pin Media, a Pinterest marketing agency, and here, she shares her top tips on how to enhance your current content strategy on the app.

She shares advice on how to stay true to your audience and touches on challenges you may face before finding success on Pinterest!

Find out:

• How to enhance your strategy with Pinterest
• Why creating promotional content works and how to do it
• The best ways to repurpose on Pinterest from graphics to case studies

Important links & mentions:

• Kate’s LinkedIn: https://www.linkedin.com/in/kate-ahl/
• Simple Pin Media: https://www.simplepinmedia.com/
• Simple Pin Media’s Twitter: https://twitter.com/simplepinmedia
• Our previous blog post/podcast episode with Kate Ahl: https://www.content10x.com/30
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

It’s so valuable to hear your customers’ experiences first hand. It can help you improve your product or service, your messaging, and content marketing decisions. But is there a use for customer interviews beyond that?

Customer interviews are not just a method for obtaining feedback. If you record them, they become content, and they can also be repurposed into more content to be shared across the marketing funnel.

In this episode, Amy explores 5 effective ways customer interviews can be repurposed to support your content marketing strategy.

Find out:

• Three reasons why performing customer interviews is useful
• Why it’s so important to hit that record button – either video or audio
• How they can inspire new content ideas

Important links & mentions:

• Content 10x: https://www.content10x.com/
• Episode 215 – How to Repurpose and Deliver Compelling Customer Stories with Rob Yoegel: https://www.content10x.com/compelling-customer-stories/
• Inc. article – 6 Tips for Writing Compelling Thought Leadership Articles: https://www.inc.com/entrepreneurs-organization/6-tips-for-writing-compelling-thought-leadership-articles.html
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Tons and tons of videos are created week in, week out by marketing teams. But how much of that video content is reaching its true potential?

If video plays a major part in your content marketing strategy, then video repurposing is an effective way of extending the lifespan of your video content. From sales calls to customer interviews and webinars to social media videos, there are many different types of videos that can be repurposed!

In this episode of The Content 10x Podcast, find out:

• How to boost the potential of 10 different types of videos
• What videos can be repurposed into
• The approach we took to help a client repurpose video content from a 1-day event into 6+ months’ worth of content

Important links & mentions:

• Content 10x: https://www.content10x.com/
• Episode 33 –Repurposing Webinars with Louise Brogan: https://www.content10x.com/repurposing-webinars-with-louise-brogan
• Episode 176 – Why You Should Repurpose Your Livestream Videos with Matt Pierce: https://www.content10x.com/why-you-should-repurpose-your-livestream-videos-with-matt-pierce
• Episode 215 – How to Repurpose and Deliver Compelling Customer Stories with Rob Yoegel: https://www.content10x.com/compelling-customer-stories/
• Episode 225 – How to Repurpose a Virtual Event with Mark Huber: https://www.content10x.com/repurpose-a-virtual-event/
• Talk 10x service: https://www.content10x.com/talk10x/
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

If participating in events is part of your marketing strategy – whether you’re speaking, sponsoring, or exhibiting – you’ll know that plenty of effort goes into the content you create.  This is the case whether it’s a virtual, in-person, or hybrid event. Good news - you can save time, money and labor by repurposing that content.

In this episode, we discuss how to give your event content a new lease of life, why taking a different approach to event content could help your business get noticed and learn 4 key types of event content teeming with repurposing potential.

Find out:

• How Content 10x create content with repurposing in mind for the events we attend
• 4 key ways you can repurpose event content
• How thinking outside the box (or booth!) could help your brand stand out

Important links & mentions:

• Content 10x: https://www.content10x.com
• Episode 232 – When is the Best Time to Repurpose Your Content?: https://www.content10.com/232
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Animation is a great way to help your content stand out from the crowd. It can be fun and energetic, but it can help cover more serious topics too.

In this episode, Christine MacKay, founder and CEO of Salamandra Animation Studios, shares her top tips on how marketers can use animation in innovative ways to add a new dimension to their content marketing. Christine outlines some the inventive ways Salamandra have used animation and how it appeals to the vast population of visual learners.

Find out:

• Why animation is perfect for making B2B content more engaging
• The types of content that can be repurposed into animations
• How to repurpose your animations for different platforms and purposes
• Why it’s important to nail your brand awareness first

Important links & mentions:

• Salamandra official website: https://www.salamandra.uk/
• Christine’s LinkedIn: https://www.linkedin.com/in/salamandradesigndigital/
• Salamandra on Twitter: https://twitter.com/salamandrauk
• Christine’s book (Destination Animation)
• My book: Content 10x: More Content, Less Time, Maximum Results

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Messing up your lines, kids interrupting, dogs barking, construction workers making a racket…all reasons to press ‘stop’ on your video or audio content and start over. But don’t scrap that screw-up! Could you repurpose your mishaps into new content?

It’s useful to keep hold of your mistakes because they have some incredible repurposing potential.

Listen to this episode to find out how you can repurpose your bloopers, blunders and outtakes into content that connects with your audience.

Find out:

• Why deleting your bloopers could actually be a big mistake
• How posting your mishaps on TikTok could help you grow a new audience
• Three inventive ways you could repurpose your outtakes

Important links & mentions:

• More on repurposing your bloopers: www.content10x.com/240
• Content 10x on TikTok: https://www.tiktok.com/@content10x
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x – a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Do you repurpose your content before you publish it? Or do you distribute your content first, and then see what happens before you repurpose it?

In this episode, Amy shares the repurposing and distribution approach we take at Content 10x, and reveals how it can help you streamline your content processes and get your pillar content more attention and more ROI.

Find out:

• The problem with a publish-first, then repurpose approach
• Why publishing your content should be like a product launch
• How much content we repurposed this podcast episode into BEFORE we published it!

Important Links & Mentions

• Content 10x: https://www.content10x.com
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

James Cordon does it, Jimmy Fallon does it, and your brand should be doing it too – segmenting your content.

Defining segments within your content can have a game-changing effect on your creation and repurposing process. But it can also help more of your audience form stronger connections with your content.

In this episode, we explain how to streamline your content creation and repurposing and grow brand superfans with content segments.

Find out about:

• What marketers can learn from TV talk show segments
• The benefits of segmenting your content ­– before you create it
• How to create content in segments, with real examples

Important Links & Mentions

• The David Beckham x James Corden clip
• More about segmenting your content: www.content10x.com/238
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Original research can be a gold-mine for content marketers. But only if you get the results you need – and repurpose them effectively.

In this episode, we ask Michele Linn, content marketing and research expert, how marketers can get the most out of their original research findings.

Michele is the co-founder and Chief Strategy Officer for Mantis Research, and shares her techniques for repurposing research findings into engaging content. She also reveals what marketers can do to set their research up for repurposing success, and shares examples of research repurposing in action.

Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Find out:

• How story stats and inventory stats differ and why both can level-up your content strategy
• The 4 Rs of repurposing your data and research findings
• The biggest mistake marketers make with research projects

Important Links & Mentions

• Michele’s LinkedIn: https://www.linkedin.com/in/michelelinn/
• Mantis Research: https://mantisresearch.com/
• Research Power (Half) Hour: https://mantisresearch.com/research-power-half-hour/
• How to Repurpose a White Paper or Research Report into a Webinar: https://www.content10x.com/repurpose-white-paper-into-webinar/
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

TikTok is the world’s fastest-growing social media platform. According to Edison Research, 35% of US citizens are now on the platform – and usage is growing across all age groups.

The chances of your ideal clients hanging out on the short-form, vertical video platform are becoming increasingly likely.

More B2B brands than ever are finding out how TikTok can work for them and building a presence.

Listen to this episode to learn how to grow your brand on TikTok by repurposing your content, and discover the B2B brands to follow for inspiration.

Find out:

• 2 different approaches for repurposing your content to TikTok
• How to increase your ROI if you create original vertical videos
• 4 B2B brands who are winning on TikTok

Important Links & Mentions

• The Infinite Dial 2022: https://www.content10x.com/235
• Shopify on TikTok: https://www.tiktok.com/@shopify
• Square on TikTok: https://www.tiktok.com/@square
• Adobe on TikTok: https://www.tiktok.com/@adobe
• Sales Feed on TikTok: https://www.tiktok.com/@salesfeed
• Content 10x on TikTok: https://www.tiktok.com/@content10x
• B2B Content Strategist: https://www.content10x.com/b2b-content-strategist

Amy Woods is a content repurposing expert and the CEO and Founder of Content 10x–a specialist content repurposing agency helping tech and professional services businesses worldwide repurpose their content. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter