The Content 10x Podcast

Is your content strategy letting you down?

Are you struggling to reach your audience?

Having a strategy is a critical component of getting content marketing right. But what if your content isn’t as well-received by your audience as you like? Don’t worry, there are several things you can do to win at content marketing.

In this episode, I spoke to our client, Linode’s Senior Director of Marketing, Rob Yoegel, about all things content marketing strategy – from where it began to what a successful marketing team looks like in the future.

Find out about:

• Linode’s journey to defining a content strategy that works
• How to humanize your customer stories
• Why you should stop hiring “content marketers”

Important Links & Mentions

• Rob’s LinkedIn: https://www.linkedin.com/in/robyoegel/
• Linode: https://www.linode.com/
• Craft of Code: https://www.linode.com/craft-of-code/
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Automation: is it all bad or could it enhance your content creation and distribution strategy?

There are plenty of automation tools out there that claim to help you with everything from idea generation through to performance analysis. But how can using these tools really impact you and your content?

In this episode, I share my thoughts on automating parts of your content marketing process. I discuss which content processes you should be automating and when to avoid automation entirely. I also talk a little bit about tools you can use to save you time and help streamline your content distribution.

 Find out about:

• When to use automation tools in your content marketing process
• Why automation isn’t suitable for your entire content workflow
• The content distribution automation tools we use and recommend

Important Links & Mentions

• Livestream Repurposing: The Good, The Bad, The Ugly: https://www.content10x.com/livestream-repurposing-the-good-the-bad-the-ugly/
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What’s better, perfect content that’s distributed poorly, or good content which is distributed fantastically?

Arguably, it doesn’t matter how good your content is if it doesn’t reach your ideal audience.

In this episode, I get into exactly why content distribution is so important to a winning content marketing strategy and how content repurposing can help you get on all the platforms that are right for you. 

Find out about:

• How distributing content effectively can be a real game-changer
• Why content distribution is a lot like product distribution
• My top content distribution channels 

Important Links & Mentions

• Deliciously Ella case study: https://www.Content10x.com/193
• Ross Simmonds on content distribution: https://www.content10x.com/209
• My website: https://www.content10x.com
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you thinking like a thought leader?

Establishing yourself as a thought leader means getting comfortable sharing your views and finding ways to increase your visibility online. Sounds straightforward, right? It is if you have the right mindset ­­– and are willing to put in the work.

I invited Jason Van Orden, the business and marketing strategist for expert influencers, onto this episode to share how to develop a winning thought leadership strategy and why content is your secret weapon…

Find out about:

• The role content plays in positioning you as a thought leader
• How podcasts can “stack your ROI”– and help you achieve more, faster
• Jason’s powerful advice on establishing a winning thought leadership mindset

Important Links & Mentions

• Jason’s website: https://jasonvanorden.com/
• Jason’s podcast: https://jasonvanorden.com/impact-podcast/
• Jason’s newsletter: https://jasonvanorden.com/newsletter/
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Is your content strategy on track to provide value over the holiday season? Or is it a season of stress and trying to keep up with your competition?

Staying consistent with your content strategy can be tricky over the holiday season. And, when others might be using the opportunity to end the year with a bang, it can add an extra layer of pressure. But with some clever content repurposing ideas and a few of the holiday season content tips I’ve picked up over the years, you can turn that feeling of survival into celebration.

Find out about:

• Why planning ahead can make a world of difference to your holiday season content
• How to efficiently repurpose your existing content into great holiday content (with examples!)
• My top tips for creating and distributing content over the holiday period

Important Links & Mentions

• Episode 163, The Secrets of LinkedIn Success: https://www.content10x.com/the-secrets-of-linkedin-success/
• Episode 164, The Very Best of Video Repurposing: https://www.content10x.com/the-very-best-of-video-repurposing/
• Episode 165, The Best Content Repurposing Tips: https://www.content10x.com/the-best-of-content-repurposing/
• Episode 166, How to Repurpose Content Like Top TV Talk Shows: https://www.content10x.com/repurpose-like-the-top-tv-talk-shows/
• Episode 61, The Gift of Repurposing: 5 Giveaway Ideas from your Existing Content: https://www.content10x.com/gift-of-repurposing-5-giveaway-ideas-existing-content/
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Research is an integral part of the buying process. Whether you’re buying a new laptop, investing in a service for your business, or just trying to find the best window-cleaner in your area, it’s unlikely you’ll make a purchasing decision without some further information first.

Google has coined a term for the research you do before you buy – The Zero Moment of Truth (ZMOT). Winning the ZMOT gives you a competitive advantage in your marketplace.

In this episode, I break down exactly what the ZMOT is, and the part content plays in winning it. I also explain how content repurposing can be your secret weapon to speed up this process and secure more sales to your ideal clients.

Find out about:

• What the Zero Moment of Truth is and how it can help you gain a competitive advantage
• How to use content marketing to move people to make a buying decision
• How to repurpose one piece of content to achieve the ZMOT

Important Links & Mentions

• Episode 208, How to Repurpose Your Content for Your Marketing Funnel: www.content10x.com/208
• Learn more about the ZMOT: https://youtu.be/mEl1fiqLCVM
• Get help with your content repurposing: www.content10x.com
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you missing out on big opportunities to become an authority in your industry and drive traffic to your website? 

Third-party sites like Reddit and Quora have incredible but wildly underutilized potential to boost your authority online…but what’s the best way to take advantage of these opportunities?

Joining me to share his thoughts is Ross Simmonds, Founder of Foundation Marketing and B2B marketing strategist. He talks passionately about how content creators for B2B businesses can use these platforms to realize huge gains and his strategies for getting your content noticed in undervalued niches.

Find out about:

• The cheat code to getting your content on any subreddit front page
• How to use Quora to appear in the SERPs and drive more traffic to your website
• Today’s most undervalued distribution channels and how to tap into them for future results 

Important Links & Mentions

• Reddit: https://www.reddit.com/
• Reddit, Big SEO: https://www.reddit.com/r/bigseo/
• Quora: https://www.quora.com/
• Ross’ newsletter: https://foundationinc.co/newsletter/
• Ross’ Twitter: https://twitter.com/TheCoolestCool
• Ross’ LinkedIn: https://www.linkedin.com/in/rosssimmonds/
• Our content repurposing services: https://www.content10x.com
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

The marketing funnel is one of the most helpful ways to think about how your content needs to speak to your potential clients. Populating a funnel with highly effective content can be challenging. Did you know that repurposing content can help you create on-message content, for all stages of the funnel, that leads to conversions.

In this episode, I share the repurposing strategy that drills down into each stage of the marketing funnel and how to find inspiration for more impactful content. I also explain a bit about the marketing funnel as a whole, how you can use it to structure your content marketing approach, and my tips for creating content for every stage.

Find out about:

• The five stages of the marketing funnel and what they mean
• Which content format works best for each stage of the funnel
• How to create and repurpose content to populate your marketing funnel faster

Important Links & Mentions

• To read the blog post on this topic click here
• How Storytelling and Repurposing Can 10x Case Studies
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Should you commit to ongoing weekly content or create a season? For some people, a season is the perfect answer.

But when you’ve created and published a brilliant season of content – now what?

You either leave it out there and hope it’ll return some results, or you can use a repurposing strategy to maximize its chances of getting more viewers/listeners while you’re off-air.

In this episode, I share my six-step process to help your content season keep performing in-between seasons. Each step is a top piece of repurposing advice that you can apply to almost any form of pre-existing content – so even if you don’t create content in seasons, this episode will inspire you to do more with what you’ve already got.

Find out about:

• The pros and cons of creating content in seasons
• Examples of businesses that create seasons of content vs. ongoing content
• Six steps to repurpose your content season and keep it generating results

Important Links & Mentions

• It Started with Content: https://www.content10x.com/206
• Who we work with: https://www.content10x.com/
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

12 content creator turned business owner stories – what do they all have in common? Find out in this final installment of our It Started with Content case study series.

In this final episode, I look at the traits all the creators shared and how they helped propel the creators from zero to successful brands, businesses, and more.

Hit play to hear the most vital takeaways from these content hero journeys!

Find out about:

• Key findings from our It Started with Content case study series
• A brief look at the creators featured and how content helped them get to where they are today
• The four key attributes all creators shared and how you can apply these to your content strategy

Important Links & Mentions       

• The Joe Wicks story: https://www.content10x.com/it-started-with-content-how-embracing-content-led-to-fame-fortune-and-an-mbe/
• The My Dad Wrote A Porno story: https://www.content10x.com/it-started-with-content-how-3-ebook-downloads-became-280m-podcast-downloads/
• 3 blog to business stories (Brian Clark, Nathan Barry, and Martin Lewis): https://www.content10x.com/it-started-with-content-how-3-blogs-became-big-businesses/
• The Unmumsy Mum story: https://www.content10x.com/it-started-with-content-babies-blogs-bestselling-books/
• The Marie Forleo story: https://www.content10x.com/it-started-with-content-how-an-email-newsletter-led-to-an-eight-figure-business-empire/
• Two tremendous Twitter tales (Dominic McGregor and Rob Temple): https://www.content10x.com/it-started-with-content-tweets-tea-toilet-roll/
• The Deliciously Ella story: https://www.content10x.com/it-started-with-content-how-a-food-blog-became-a-recipe-for-brand-success/
• The Tim Schmoyer story: https://www.content10x.com/it-started-with-content-from-amateur-vlogger-to-master-of-youtube/
• The Zach King story: https://www.content10x.com/it-started-with-content-from-viral-video-illusionist-to-record-breaking-content-king/    
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

To watch the video, or read the blog post, click here