This week on The Content Byte, Rachel and Lynne have one of the founders of Content Bistro, Prerna Malik. Prerna and her husband Mayank are copywriters and specialists in the area of evergreen marketing. In a fascinating chat, Prerna talks about:

• Mistakes freelancers make with their marketing
• How to create a constant flow of work
• The power of storytelling in email marketing
• Creating packages and using them to grow your business
• Finding clients in slow times
• ...and how to work with your spouse!

Connect with Prerna and Mayank and do their quiz https://contentbistro.com/quiz/ 

Follow them on Instagram https://www.instagram.com/contentbistro/

And don't forget to sign up for the 2024 The Content Byte Summit, from September 12-14, 2024. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/      Find Rachel www.rachelsmith.com.au     Find Lynne www.lynnetestoni.com     Rachel's List www.rachelslist.com.au 

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.

Episode edited by Marker Creative Co www.markercreative.co 

This week, Lynne and Rachel are chatting with TV journalist turned media trainer, Theresa Miller. Theresa has a great story of creating a new career in media training and coaching, working with corporates and training senior executives in how to deal with the media. 

Her story is fascinating and inspiring and covers:

• How to use journalism skills as a media trainer
• Working with companies and individuals to put a journalism lens on issues
• How she finds clients
• How she packages and prices her services
• How introverts can thrive in the media

... and why women need to be in front of cameras more often

Connect with Theresa through her website: https://www.theresamiller.com.au/ or via LinkedIn: https://www.linkedin.com/in/theresa-miller-tm-media/ 

And, don't forget that we have announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/    

Find Rachel www.rachelsmith.com.au   

Find Lynne www.lynnetestoni.com   

Rachel's List www.rachelslist.com.au  

Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected]  for the details.

Episode edited by Marker Creative Co www.markercreative.co 

This week on the website, Rachel and Lynne are chatting with Lisa Almond, a copywriter and paramedic. We thought it was such an intriguing combination that we just had to get her on the podcast! 

We chat about:

• Her background in writing and journalism
• What appealed to her about being a paramedic
• Training in a new career while balancing existing work and family
• How she juggles both roles
• How she plans to include her paramedic knowledge into her writing
• Some of her stories from the frontlines of emergency first aid

Connect with Lisa via her website: https://www.copyandcomms.com.au/ 

And, don't forget that we have announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/   

Find Rachel www.rachelsmith.com.au  Find Lynne www.lynnetestoni.com  Rachel's List www.rachelslist.com.au 

Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected]  for the details.

Episode edited by Marker Creative Co www.markercreative.co 

This week Rachel & Lynne are chatting with media expert and publicist Nicole Webb. Now based in Singapore, Nicole has had a diverse and exciting career and she talks about her new service of book publicity, the challenges of modern publishing and how it came about.

In our chat, we cover:

• Nicole's career as a TV journalist, presenter and producer
• Travelling around Asia and working remotely
• Writing her own book and using her contacts to publicise it
• How this developed into a new service
• What new authors need to know about publicity
• The importance of maintaining contacts

Nicole's website is: https://nicolewebbonline.com/ 

And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website:

https://thecontentbytesummit.com.au/  

Find Rachel www.rachelsmith.com.au

Find Lynne www.lynnetestoni.com

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.

Episode edited by Marker Creative Co www.markercreative.co 

This week Rachel and Lynne are chatting with the founder and head of product at Rounded - our sponsor. A former freelancer, Grant tells the story of how the company was founded and what it's like dealing with sole traders as customers. His inside tips are valuable!

During our conversation, he talks about:

• How businesses often ignore the potential of freelancers as customers
• How he created a product he needed - and then took it to the next level
• Common mistakes freelancers make
• Why multi-disciplinary freelancing is the future
• The freelancer skills we will need in 2024 and beyond

Grant's company Rounded (www.rounded.com.au), is our sponsor and is an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.

Connect with Grant on LinkedIn: https://www.linkedin.com/in/grantmccall/ 

And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/  Find Rachel www.rachelsmith.com.au  Find Lynne www.lynnetestoni.com       Rachel's List www.rachelslist.com.au   

Episode edited by Marker Creative Co www.markercreative.co 

This week Rachel & Lynne are super excited to have Eman Ismail on the podcast. Eman is a specialist in email marketing, which is such a growth industry and she shares her tips, tricks and the story about how she ended up working in this niche.

During our conversation, Eman talks about:

• What it takes to create a great email campaign
• Mistakes that business owners and copywriters often make when creating email campaigns
• How to not sound sales-y in your emails
• Using storytelling in emails to create more powerful and memorable campaigns
• Where she finds her clients

Listen to Eman's amazing podcast and connect with her by visiting her website: https://emancopyco.com/ 

And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/  Find Rachel www.rachelsmith.com.au  Find Lynne www.lynnetestoni.com       Rachel's List www.rachelslist.com.au 

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.

This week on the podcast, Rachel & Lynne are looking to the future - and helping us all to understand what's in our pipelines. We are chatting with writer and content creator Bec Haddad, about her career and Web3, which is the next iteration of the Internet. So fascinating!

We talk about:

• What Web 3 is and how it relates to content marketing
• The tools you need to understand it
• How it affects freelancers
• How to prepare yourself for this new frontier
• Working with agencies

Find Bec through her website: https://www.rebeccahaddad.com/ 

And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/  Find Rachel www.rachelsmith.com.au  Find Lynne www.lynnetestoni.com       Rachel's List www.rachelslist.com.au 

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.

Episode edited by Marker Creative Co www.markercreative.co 

This week on the podcast, Rachel & Lynne chat with a freelancer who keeps adding more skills to her arsenal - stylist, writer and now photographer Jessica Bellef. Specialising in lifestyle and interiors, Jess has carved out an enviable career that includes working with beautiful things and creating amazing work, including a beautiful coffee table book.

Jess talks about:

• How beginning as a visual merchandiser influences her work
• Discovering writing later in her career
• How relationships help to build a pipeline of steady clients/editors
• Why she wanted to branch into photography
• How her book came about and its long journey to publication

Connect with Jessica at https://www.jessicabellef.com/ 

And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/

Find Rachel www.rachelsmith.com.au

Find Lynne www.lynnetestoni.com     

Rachel's List www.rachelslist.com.au  

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected]  for the details.

Episode edited by Marker Creative Co www.markercreative.co 

This week Rachel and Lynne are chatting with successful freelancer (and tree-changer) Julie Lee. Julie was one of the first employees at Medium Rare Content, a highly successful content agency with lots of high-profile clients.

Julie talks about her years with Medium Rare - what it was like building up the business and working with clients as well as some of the secrets of the agency's success.

She talks about:

• Moving from consumer magazines to content work
• What makes a successful freelancer
• Offering strategy to clients
• What she's learnt as an editor and then moving on the other side
• How she's found balance in her life and career since moving to Port Macquarie

Connect with Julie through LinkedIn: https://www.linkedin.com/in/julie-lee-editor/ 

And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or secure an early bird ticket) at our website: https://thecontentbytesummit.com.au/ 

Find Rachel www.rachelsmith.com.au

Find Lynne www.lynnetestoni.com   

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected]  for the details.

Episode edited by Marker Creative Co www.markercreative.co 

This week on the podcast, Rachel and Lynne revisit SEO. We think that it's been a little overlooked lately with all this talk about AI and it's so important. Our guest this week is Abbey, half of marketing experts, the Duo Collective. In a wide-ranging chat, Abbey talks about:

• Domain authority with search engines and what that means
• Keywords, search traffic and backlink strategies
• And why you absolutely need a backlink strategy plan to supplement your content strategies in order to grow with search engines

It's a great way to understand new developments in SEO and to demystify it all. So much to learn!

Connect with Abbey & Courtney:

Duo on Air: https://duocollective.com/duo-on-air-marketing-podcast/ 

Website: https://duocollective.com/ 

Instagram: https://www.instagram.com/duo.collective/ 

Email Newsletter (Tuesday Tips & Sips & SEO Squeeze): https://duocollective.com/subscribe  

DIY SEO Course Waitlist: https://duocollective.com/seo-on-tap

4 FREE Ways To Find Keywords: https://duocollective.com/free-seo-tools

And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit at our website: https://thecontentbytesummit.com.au/ 

Find Rachel www.rachelsmith.com.au    Find Lynne www.lynnetestoni.com    Rachel's List www.rachelslist.com.au 

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co