There's a fine line between marketing and creating false desires and influencers stomp all over it. Influencers often convince women they have problems that can only be solved by buying things. But this holiday season we don’t have to give in. Today we’re talking about the historical context of marketing and its impact on consumer behavior, emphasizing the emotional triggers behind impulse purchases. 

We have insights from Jen Smith of the Frugal Friends podcast and the author of Buy What You Love Without Growing Broke on how to navigate the overwhelming influence of social media and marketing during the holidays and practical tips for making more intentional financial decisions.

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