Welcome to another inspiring episode of The Pilates Lounge, hosted by Katie Crane! This week, we’re tackling a topic that is crucial for Pilates professionals (and anyone in service-based industries): what does it take to confidently charge what you’re worth?

Katie dives into the mindset and strategies around pricing your services, attracting your ideal clients, and owning your unique expertise. If you’ve been struggling to set prices that reflect your value or battling comparisons with competitors, this episode is for you!

What You’ll Learn in Today’s Episode

💡 Pricing Considerations for Pilates Professionals

• Why it’s essential not to limit your pricing based on your financial situation.

• How different clients value services in various ways.

• Understanding that people make intentional choices about where to spend their money, your services may hold exceptional value to the right audience.

👯‍♀️ Identifying Your Ideal Client

• How Katie’s studio focuses on high-end professionals and retirees—not students, new moms, or entry-level workers.

• Why do her clients value the $70 classes at her studio, and why she doesn’t compete with studios offering $7 sessions?

✍️ Insights into Powerful Pricing Strategies

• Charging is based on perceived expertise, the scarcity of your services, and the exclusive community feel you offer.

• Tips on delivering unmatched, personalized value to ensure your prices resonate with your clients.

🧘‍♀️ Katie’s Business Philosophy

• Prioritizing smaller, high-quality classes over large, impersonal ones.

• Designing services specifically around the needs and goals of your target audience.

• The importance of continuous self-improvement as an instructor or business owner.

Takeaway from the Episode

Your pricing should reflect your unique expertise, ideal client, and the experience you provide—not the competition. Confidently charge what you’re worth, knowing that the right clients will recognise and appreciate your value.

What’s Next?

Exciting news! Katie’s upcoming Thrive Program, designed specifically for Pilates instructors, is on the way. Stay tuned for more details on how this program can elevate your business and confidence as an instructor.

 

Thanks for tuning in! Remember to step into your worth, and we’ll catch you next week for more actionable insights and inspiration.