Welcome to another inspiring episode of The Pilates Lounge, hosted by Katie Crane! This week, we’re tackling a topic that is crucial for Pilates professionals (and anyone in service-based industries): what does it take to confidently charge what you’re worth?

Katie dives into the mindset and strategies around pricing your services, attracting your ideal clients, and owning your unique expertise. If you’ve been struggling to set prices that reflect your value or battling comparisons with competitors, this episode is for you!

💡 Pricing Considerations for Pilates Professionals

• Why it’s essential not to limit your pricing based on your financial situation.

• How different clients value services in various ways.

• Understanding that people make intentional choices about where to spend their money, your services may hold exceptional value to the right audience.

👯‍♀️ Identifying Your Ideal Client

• How Katie’s studio focuses on high-end professionals and retirees—not students, new moms, or entry-level workers.

• Why do her clients value the $70 classes at her studio, and why she doesn’t compete with studios offering $7 sessions?

✍️ Insights into Powerful Pricing Strategies

• Charging is based on perceived expertise, the scarcity of your services, and the exclusive community feel you offer.

• Tips on delivering unmatched, personalized value to ensure your prices resonate with your clients.

🧘‍♀️ Katie’s Business Philosophy

• Prioritizing smaller, high-quality classes over large, impersonal ones.

• Designing services specifically around the needs and goals of your target audience.

• The importance of continuous self-improvement as an instructor or business owner.

Your pricing should reflect your unique expertise, ideal client, and the experience you provide—not the competition. Confidently charge what you’re worth, knowing that the right clients will recognise and appreciate your value.

Exciting news! Katie’s upcoming Thrive Program, designed specifically for Pilates instructors, is on the way. Stay tuned for more details on how this program can elevate your business and confidence as an instructor.

Thanks for tuning in! Remember to step into your worth, and we’ll catch you next week for more actionable insights and inspiration.

In This Episode Katie Crane explores how Virtual Assistants (VAs) can help Pilates professionals streamline operations, cut costs, and reclaim valuable time. Running a studio is more than just teaching—it’s about creating a sustainable business that allows you to focus on your passion

Katie is joined by Kristy Smith, founder of Virtual Elves, to discuss the power of outsourcing, the ethical impact of hiring a VA, and practical steps to get started.

🔹 What is a Virtual Assistant (VA)? – How can remote professionals support your business with admin, marketing, and operations?

🔹 Why Hiring a VA Makes Sense – Save money, free up time, and delegate tasks to improve efficiency.

🔹 Common VA Tasks – Social media management, email marketing, content creation, lead generation, and more.

🔹 How to Get Started – Identify tasks to delegate, establish clear communication, and gradually expand responsibilities.

🔹 Ethical Outsourcing – How hiring a VA can create global job opportunities and support economic growth.

✨ The real cost savings of hiring a VA vs. local staff.

✨ Kristy’s expert advice on setting up a successful VA relationship.

✨ How Pilates professionals can use outsourcing to scale their business.

 ✨ Practical steps to conduct a time-task audit and pinpoint areas for delegation.

🎁 Free Discovery Call – Book a 15-minute consultation with Kristy Smith to explore how a VA can support your business. [Add link here]

Have you worked with a Virtual Assistant? What tasks would you love to delegate? Share your experience and tag us—we’d love to hear from you!

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Claim it now here: https://www.thepilatesprofessional.com.au/free-gift-workshop   Unlock Your Pilates Potential!  Take This FREE 60-second Quiz To Find Out ”What's your Pilates Personality? https://go2.bucketquizzes.com/sf/75440977   Subscribe to our biweekly Pilates Muse newsletter for exclusive updates. https://www.thepilatesprofessional.com.au/the-pilates-muse-publication

Don’t miss upcoming episodes packed with business growth strategies, expert insights, and actionable tips for Pilates professionals. 💬 Love the episode? Subscribe, leave a review, and share it with fellow Pilates instructors looking to scale their studios with less stress!

In this episode, Katie dives deep into the power of discovering and connecting with your "why" as a Pilates instructor. The teaching movement is just the beginning—understanding your purpose fuels passion, builds resilience, and amplifies your impact.

Katie shares her personal journey, explores key psychological insights, and invites you to reflect on your own "why" to keep your teaching meaningful and fulfilling.

🔹 Defining Your "Why" – What does it truly mean to find your deeper purpose as a Pilates instructor? 🔹 Katie’s Personal "Why" – How being a source of hope and believing people deserve more shapes her approach. 🔹 Resilience & Ice Baths – The mental fortitude built through cold exposure and how it relates to overcoming challenges. 🔹 Psychology of Purpose – Insights from Viktor Frankl and Carl Jung on meaning, suffering, and individuation. 🔹 Keeping Your Passion Alive – How reflecting on and embodying your "why" can elevate your teaching and sustain your motivation.

✨ Katie shares the core of her "why" and how it influences her practice and teaching. ✨ The surprising link between ice baths, resilience, and mental strength. ✨ How the work of Viktor Frankl and Carl Jung sheds light on purpose and personal growth. ✨ A heartfelt call for instructors to reconnect with their "why" to better serve their clients and stay inspired.

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We’d love to hear from you! What’s your "why" as a Pilates instructor? How do you stay connected to your purpose? Tag us in your posts or drop a comment—we can’t wait to hear your insights!

Don’t miss upcoming episodes packed with personal growth strategies, psychological insights, and actionable advice for Pilates instructors.

💬 Love the episode? Don’t forget to subscribe, leave a review, and help more listeners transform their relationship with movement and purpose!

Money mindset plays a pivotal role in business success, yet many health, wellness, and creative professionals struggle with deep-rooted beliefs around money. In this episode, Katie Crane sits down with Kristina Driskill, a former international opera singer turned transformational coach, to explore the emotional and psychological blocks that hold professionals back from financial confidence—and how to overcome them.

If you’re ready to move from surviving to thriving in your business, this conversation is a must-listen!

💡 The Power of Money Mindset – How shifting your perspective can transform your approach to pricing, services, and self-worth. 💰 Overcoming Guilt – Break free from guilt around charging fair prices and start recognizing the true value of your work. 🧠 Rewiring Deep-Rooted Beliefs – Money mindset isn't just about knowledge; it’s about reshaping emotional and subconscious patterns. 📖 Actionable Practices – Learn embodiment exercises and journaling techniques to shift from “I am not valuable” to “I am very valuable.”

🔹 Try the Embodiment Exercise – Experience a guided shift in self-perception from “I am not valuable” to “I am very valuable.” 🔹 Reflect & Journal – Identify and challenge limiting beliefs about money through self-reflection. 🔹 Seek Mentorship – Work with a coach or mentor for deeper insights and external guidance on your money mindset.

Kristina Driskill is a transformational coach and business consultant specializing in helping creative entrepreneurs break free from self-sabotage and step into financial ease and success. Through her Conscious Reality Method™ and expertise in Positive Intelligence®, she empowers clients to build profitable businesses with confidence. A certified business and money mindset coach, Kristina also holds certifications from UCLA’s Department of Integrative Medicine.

🌎 Website: https://www.krisdriskill.com 📸 Instagram: https://www.instagram.com/krisdriskill_official 📘 Facebook: [https://www.facebook.com/gildedwithin]

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💬 Love the episode? Don’t forget to subscribe, leave a review, and help more listeners transform their relationship with money!

In this episode of The Pilates Lounge, host Katie Crane sits down with award-winning HR expert and small business advocate Kristy-Lee Billett to unpack the essential role of Human Resources in Pilates businesses.

From hiring the right team members to navigating tricky workplace situations, Kristy shares expert insights tailored specifically for Pilates studio owners and small business leaders. Whether you’re a solo operator or managing a growing team, this episode will help you make informed HR decisions, stay legally compliant, and build a strong, motivated team.

🎧 Tune in now to learn how to hire smarter, retain top talent, and handle challenging HR issues with confidence!

🔹 Why HR Matters in Your Pilates Business – How strong HR foundations protect your business and support long-term growth. 🔹 Contractors vs. Employees – Understanding legal distinctions and documentation to avoid compliance risks. 🔹 Casual vs. Permanent Employment – Key insights on casual conversion and employment law compliance. 🔹 Common Hiring Mistakes – How to avoid hiring mismatches and find the right fit for your team. 🔹 Employee Retention Strategies – Building motivation, appreciation, and loyalty within your staff. 🔹 Handling Difficult Conversations – Practical tips for resolving workplace issues effectively.

With over 20 years of HR experience, Kristy-Lee Billett is passionate about helping small and medium-sized businesses navigate employment challenges with confidence. Her expertise in psychology and HR management has earned her multiple awards, including Business Woman of the Year and Excellence in Business Ethics.

When she’s not empowering business owners, you’ll find Kristy enjoying the beach or out for a run.

📲 Follow Kristy on Instagram and on LinkedIn  📘 Join her Facebook group: HR Support for Australian Businesses

✅ Free Webinar – Join Kristy’s Hiring Right Formula webinar on February 18th to learn how to build a winning team. ✅ HR Support & Resources – Visit peoplepowerbusiness.com.au for expert insights. ✅ Pilates Pro Academy – Explore opportunities to become a host studio and train the next generation of Pilates instructors.

Struggling with hiring or HR challenges? This episode will equip you with the knowledge and confidence to build a thriving team while staying legally compliant.

🎧 Listen now and transform your Pilates business with expert HR strategies!

Take Advantage of our Special Offers!

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Unlock Your Pilates Potential! 

Take This FREE 60-second Quiz To Find Out ”What's your Pilates Personality?

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In this episode, host Katie Crane tackles a challenge that many Pilates instructors and creative professionals face—imposter syndrome. She’s joined by special guest Coach Danny (Danielle Detiege), a business and mindset coach who helps professional women overcome self-doubt and build the confidence they need to thrive.

• What Imposter Syndrome Is & Why It Happens – Understand the root causes of self-doubt and how to quiet the inner critic.

• Owning Your Expertise – Learn mindset shifts and practical strategies to step confidently into your role as a Pilates professional.

• The Power of a Success Journal – How tracking your accomplishments can reinforce self-belief and long-term confidence.

• Avoiding the Social Media Comparison Trap – Recognize how curated online personas can undermine your confidence—and what to do instead.

• Daily Habits for a Positive Mindset – Simple, actionable steps to help you stay grounded and show up as the best version of yourself.

Danielle Detiege (a.k.a. Coach Danni D) is a passionate advocate for creative professionals who want to thrive in their careers without burning out. She helps women leaders break free from imposter syndrome, streamline their schedules, and build sustainable success. Her motto? Go from “booked and busy” to “paid and well-rested.”

✅ Imposter syndrome is especially common in non-traditional professions like Pilates instruction—you’re not alone! 

✅ Rewriting your internal narrative is crucial to owning your expertise and thriving professionally. 

✅ A success journal isn’t just a confidence booster—it’s a powerful reminder of how far you’ve come. 

✅ Don’t compare someone else’s highlight reel to your behind-the-scenes. Focus on your growth. 

✅ Surround yourself with positive habits and a supportive community to keep self-doubt at bay.

📌 Connect with Coach Danny:  www.coachdannid.com

Did this episode resonate with you? We’d love to hear your thoughts! Share your biggest takeaways in the comments or DM us on Instagram [@PilatesLounge].

If you enjoyed this episode, don’t forget to subscribe and leave a review—your support helps us continue bringing you valuable conversations to help you grow as a Pilates professional!

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Welcome to this episode of The Pilates Lounge Podcast! In this discussion, Katie Crane delves into the intersection of wellness and our digital lives. Feeling overwhelmed by notifications, endless scrolling, or a lack of balance? This episode is your guide to navigating the tech-heavy world with wellness in mind. Katie blends her passion for Pilates with practical advice for living intentionally in a tech-saturated age.

Setting Intentions for the New Year Katie kicks off the episode by emphasising the importance of starting the year with clear intentions, setting the stage for personal growth and success. She underscores the value of genuine human connection in Pilates, illustrating how deep relationships enhance both the practice and its outcomes.

The Challenges of the Digital World

• The negative impact of social media includes fostering groupthink, spreading health misinformation, and diminishing mental clarity.

Understanding Dopamine and Its Role

• An insightful breakdown of how our digital habits affect emotional health, focusing on dopamine’s role in chasing likes and notifications.

Strategies for a Digital Detox

• Katie shares practical tips for:

• Managing digital consumption.

• Setting healthy technology boundaries.

• Enhancing focus and emotional well-being through intentional tech-free time.

Katie offers actionable advice and inspiration, encouraging Pilates professionals and enthusiasts to set an example with healthier online habits.

• Start the new year with meaningful intentions to cultivate clarity and purpose.

• Building personal connections in Pilates enriches both the practice and client experience.

• Avoid the pitfalls of groupthink; prioritise your unique goals and beliefs.

• Be mindful of the misinformation on social media; consume thoughtfully.

• A digital detox can restore focus, mental clarity, and emotional balance.

• Dopamine, vital for emotional health, is negatively impacted by overexposure to digital triggers.

• Proactively managing your digital habits is essential for long-term well-being.

Inspired to start your own digital detox? Katie reminds us that wellness is a lifelong journey, and setting healthy boundaries is key to thriving in today’s online world. Share your favourite detox strategies or reflections on this episode in the comments—we’d love to hear from you!

Don’t forget to subscribe for more conversations on Pilates, health, and intentional living. Stay tuned for our next episode to continue growing and thriving, both online and offline!

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Join us in this episode as we sit down with Rosemary Gattuso, family mediator and author of “It's Not You, It's Me: A Chronic Overthinker's Guide to Self-Reflection.” Rosemary opens up about her experiences turning chronic overthinking into a tool for personal reflection and growth. We discuss practical strategies to overcome overthinking, the surprising benefits of it, and how adopting a strengths-based approach can transform your mindset. Whether you're a serial overthinker or looking for tools to improve confidence and resilience, this conversation is packed with actionable takeaways.

Key Takeaways: 

• Learn why a strengths-based approach is more effective than focusing on weaknesses, both in the workplace and personal life. 

• Discover tools to manage overthinking, including journaling, meditation, and reevaluating “why this thought is important.” 

• Understand how your environment and self-talk can impact your confidence and mental well-being. 

• Find out how to leverage the advantages of overthinking, such as improving your ability to see the bigger picture.

Resources Mentioned: 

• Rosemary’s website - rosemarygattuso.com 

• Rosemary’s book - "It's Not You, It's Me: A Chronic Overthinker’s Guide to Self-Reflection" 

Connect with Rosemary: 

• Website: rosemarygattuso.com 

• Instagram: @rosemarygattuso 

• LinkedIn: Rosemary Gattuso 

About the Guest: 

Rosemary Gattuso is a family mediator, restorative justice practitioner, and the author of “It's Not You, It's Me.” With a trauma-informed and strengths-based approach, Rosemary helps individuals and families build resilience and find clarity through life’s challenges. Outside of her mediation practice, she facilitates workshops and shares her expertise on mindfulness, overthinking, and personal growth.

If you enjoyed this episode, subscribe to our podcast for more conversations designed to inspire and empower you. Don’t forget to check out Rosemary’s book and website for even more tools to help with overthinking and self-reflection!

Take Advantage of our Special Offers!

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Unlock Your Pilates Potential! 

Take This FREE 60-second Quiz To Find Out ”What's your Pilates Personality?

https://go2.bucketquizzes.com/sf/75440977

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In this episode of The Pilates Lounge, host Katie Crane shares her reflections as a Pilates professional and unveils her guiding theme for 2025: Foundations. Katie explores the importance of returning to core principles in life and Pilates, offering insights that will resonate with practitioners, teachers, and wellness enthusiasts alike.

Key Takeaways:

• Katie’s thoughtful approach to decision-making.

• Gratitude for life’s experiences and growth.

• The enduring relevance of foundational Pilates principles.

• Plans for an expanded Pilates and wellness studio.

• Insights on transformation from the Year of the Wood-Snake.

• Encouragement to set meaningful intentions for 2025.

• Tips on adaptability and embracing inner wisdom.

Resources Mentioned:

• Learn more about the Refine Mentoring Program: [Insert link]

• Stay updated on upcoming workshops and connect with Katie Crane: [Insert link]

We’d love to hear your thoughts on this episode! What foundations will you focus on in 2025? Let us know by tagging us on social media or leaving a comment.

If you enjoyed this episode, please subscribe, rate, and share The Pilates Lounge with your community. Let’s continue to spread the joy and depth of Pilates together!

Take Advantage of our Special Offers!

Claim it now here:

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Unlock Your Pilates Potential! 

Take This FREE 60-second Quiz To Find Out ”What's your Pilates Personality?

https://go2.bucketquizzes.com/sf/75440977

Subscribe to our biweekly Pilates Muse newsletter for exclusive updates.

https://www.thepilatesprofessional.com.au/the-pilates-muse-publication

Host Katie Crane kicks off this episode of The Pilates Lounge Podcast by introducing Season 2's primary focus—not just choreography or exercises but also exploring what it takes to build a successful Pilates business and career. She highlights the importance of Pilates professionals owning their expertise and truly understanding their unique value. 

Katie welcomes her guest, Amy Rost, owner of Arc Pilates in Canada. Amy shares her inspiring story of transitioning from a corporate career to Pilates after her son's diagnosis with a rare neuromuscular disease. This life-changing moment led her to pursue Pilates and build her own studio. 

Together, Katie and Amy uncover game-changing insights for Pilates professionals, including:

• Niching Down for Success  

• The Power of Community 

• Supporting New Pilates Teachers 

Amy shares her experience guiding new instructors, highlighting the need to teach not only movement skills but also the business aspects of running a successful studio. 

The conversation also takes on a deeply personal turn when Katie discusses a misunderstanding impacting her studio, which has caused them to be accused of being homophobic and transphobic. Amy offers heartfelt advice on navigating such challenging situations by staying authentic, standing firm in your values, and using these moments to refine your community. 

• Find your niche and ideal client to thrive in the business side of Pilates. 

• Build connections and a sense of community to cultivate a fulfilling Pilates practice. 

• Be authentic and value-driven, especially during challenging times. 

• Don’t overlook the importance of preparing new teachers for both teaching and the business of running a studio. 

• Arc Pilates Studios – Learn more about Amy Rost and her Pilates training programs. 

• The Pilates Lounge Podcast – Tune in to other episodes for tips and insights for Pilates professionals. 

Take Advantage of our Special Offers!

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Unlock Your Pilates Potential! 

Take This FREE 60-second Quiz To Find Out ”What's your Pilates Personality?

https://go2.bucketquizzes.com/sf/75440977

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https://www.thepilatesprofessional.com.au/the-pilates-muse-publication