Text Agony Aunt Roz with your Cutflower Questions.

Welcome, to another blooming episode of the Cutflower Podcast! I'm absolutely delighted to share some exciting insights from my recent masterclass session on flower farming. If you're passionate about cultivating blooms and building a flourishing business in the floral world, you're in the right place. So, grab your favourite cuppa and let's dive into the wonderful world of flower farming together!

Summary and Key Takeaways:
In today's episode, I'm thrilled to give you a sneak peek into my transformative masterclass, the "Growth Club," where we nurture budding flower farmers and floral enthusiasts to reach their full potential. Here's what you can expect:

1. Crafting a Comprehensive Business Strategy: We delve deep into the art of business strategy, from defining your brand to honing your marketing tactics. With my guidance, you'll develop a robust roadmap to success in the floral market.
2. Mastering Social Media: In today's digital age, social media is a game-changer for floral businesses. I'll share my top tips and tricks for harnessing the power of platforms like Instagram to showcase your blooms and connect with your audience like never before.
3. Planning Your Content Like a Pro: Content is king, and I'll show you how to rule the digital landscape with engaging and consistent communication. From blog posts to Instagram stories, you'll learn how to captivate your audience and grow your floral empire.
4. Joining a Supportive Community: The Growth Club isn't just a course—it's a vibrant community of fellow flower enthusiasts. By joining us, you'll gain access to a supportive network of like-minded individuals, ready to cheer you on and share their wisdom every step of the way.

Whether you're dreaming of starting your own flower farm or looking to take your existing business to new heights, the Growth Club is your ticket to success. So, what are you waiting for? Let's blossom together and unlock your flower farming potential!

Cart Closes 30th April 2024
https://fieldgateflowers.kartra.com/page/bloomingbusinesscourse2024 

First Tunnels, leaders in domestic and commercial product tunnels. 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

Hello and welcome back to The Cutflower Podcast! I'm your host, Roz Chandler. Today, we have a fantastic episode lined up for you, featuring the wonderful Sue Reed, the chairperson of the Working for Gardeners Association, or WFGA. Sue has an incredible journey to share, from a career in telecoms to her passion for horticulture. 

So, grab your favourite cuppa and let's dive right in!

Summary:

In this episode, Sue Reed joins us to discuss her remarkable transition from the telecoms industry to becoming deeply rooted in the world of gardening. As the chairperson of the WFGA, Sue sheds light on the association's impactful work in offering training and support within horticulture. We delve into the challenges and growth of the WFGA, their partnership with Horatio's Garden, and the increasing importance of therapeutic horticulture, especially in the wake of COVID-19. Sue also shares her personal career challenges, inspirations, and her upcoming workshop on forest bathing.

Key Takeaways:

1. Sue's inspiring journey from telecoms to horticulture.
2. The diverse training opportunities offered by the WFGA.
3. The challenges and successes in finding training gardens for WFGA trainees.
4. The impactful partnership between the WFGA and Horatio's Garden.
5. The rising emphasis on therapeutic horticulture and its benefits.
6. Sue's personal insights into career challenges and inspirations.

Sue Reid Resource Links:

• Website: https://www.wfga.org.uk/
• Facebook: https://www.facebook.com/wfga.org
• Instagram: https://www.instagram.com/wfga_uk/

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

Hello, wonderful listeners! I'm thrilled to introduce our guest for today's episode of The Cutflower Podcast: the incredible Adam Forbes. Adam shares his captivating journey from the corporate world to entrepreneurial freedom. Let's dive in and discover the twists and turns of Adam's remarkable transformation!

Summary:
In this episode, Adam Forbes takes us on a compelling voyage through his corporate odyssey and his bold leap into the realm of entrepreneurship. With over two decades spent in the corporate trenches, Adam unveils his decision to break free from the shackles of corporate life and embark on a path of self-discovery and reinvention. From grappling with identity crises to charting a course towards personal fulfilment, Adam's story resonates with authenticity and inspiration. Join us as we unravel the secrets of Adam's corporate escapology and glean invaluable insights for our own journey towards freedom and fulfilment.

Key Takeaways:

1. Courageous Career Transition: Explore Adam's bold decision to depart from the security of corporate life and venture into the unknown territory of entrepreneurship, igniting a journey of profound transformation.
2. Navigating Financial Realities: Gain insights into the financial considerations and strategic planning essential for navigating the transition from stable corporate income to the unpredictable realm of entrepreneurship.
3. Embracing Self-Discovery: Delve into Adam's introspective journey of self-discovery, where he grappled with questions of identity, purpose, and personal fulfilment beyond the confines of corporate conventions.
4. Overcoming Challenges: Learn from Adam's experiences as he confronts the challenges of imposter syndrome, financial uncertainty, and the emotional rollercoaster inherent in carving out a new path.
5. Building Resilience: Discover the importance of resilience and adaptability in weathering the inevitable storms of entrepreneurship, and how embracing responsibility fosters a newfound sense of empowerment and freedom.

Adam Forbes Resource Links:

• Instagram: https://www.instagram.com/corporateescapologist/
• Website: https://corporateescapology.thinkific.com/courses/escape-plan
• Book: Escapology

First Tunnels, leaders in domestic and commercial product tunnels. 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In today's episode, I had an engaging conversation with Anna May, a passionate flower farmer specialising in dahlias. We delved into various topics, from the challenges of flower farming to the joys of seeing dahlias brighten up special occasions.

Summary:

Anna shared her journey as a flower farmer, highlighting both the highs and lows she's experienced along the way. One of the significant challenges she faced was storing dahlias without adequate infrastructure, leading to losses during frosty weather. However, she also expressed the immense satisfaction derived from seeing her flowers bring joy to customers, especially during weddings and special events.

Key Takeaways:

1. Challenges of Flower Farming: Anna discussed the practical challenges she encountered, such as storing flowers and managing limited resources effectively.
2. The Magic of Dahlias: Despite the challenges, Anna emphasised the beauty and appeal of dahlias, both for herself and her customers. Their vibrant colours and resilience make them a favourite among flower enthusiasts.
3. Social Media and Marketing: We explored the importance of social media for promoting flower businesses, with Anna sharing insights into building an online presence and engaging with customers.

Want to learn more about dahlias then Anna May is your lady.

Anna May Resource Links: 

• Instagram: https://www.instagram.com/dorsetdahlias/ 
• Website: https://dorsetdahlias.co.uk/

First Tunnels, leaders in domestic and commercial product tunnels. 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

Welcome to the Cutflower Podcast!

In this episode, join me, Roz Chandler, as I delve into the fascinating world of flower farming with my guests Roz from The Wild Zinnia and Miranda Michaelis. Together, we explore the highs and lows, the practicalities, and the passion behind this blooming industry.

Summary:

Roz and Miranda candidly discuss the intricacies of flower farming, starting from the essential considerations of time management and financial planning. They emphasise the importance of setting clear goals and working backwards to achieve them, while also acknowledging the unpredictable nature of revenue in this field.

The conversation highlights the diverse skill set required for success in flower farming, including marketing, technology management, accounting, and customer service. Both guests share their personal challenges and triumphs, from dealing with pests and biodiversity issues to finding joy in seeing their creations bring happiness to others.

Key Takeaways

1. Time Management: Determine how much time you can commit to flower farming and align your goals accordingly.
2. Financial Planning: Set clear financial goals and work backwards to create a sustainable business model.
3. Diverse Skill Set: Flower farming requires proficiency in marketing, technology, accounting, and customer service, in addition to horticultural knowledge.
4. Embrace Collaboration: Seek support and mentorship from experienced individuals to navigate challenges and accelerate growth.
5. Passion and Purpose: Find fulfillment in the creative process and the joy of bringing beauty to others' lives.

Join us as we uncover the secrets to flourishing in the world of flower farming!

Don't forget to connect with Roz from The Wild Zinnia and on Instagram @wildzinniabristol and Miranda Michaelis from Pied Beauty Flowers  and on Instagram @piedbeautyflowrs for more insights and inspiration. 

Thanks for tuning in to the Cutflower Podcast!

First Tunnels, leaders in domestic and commercial product tunnels. 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

Welcome to The Cutflower Podcast! Today,  Roz sits down with two flower farmers Emma Chalmers and Sian Westmancoat for an enlightening discussion on their journey in the industry.

Highlights:

1. Diverse Career Paths: Flower farming can complement existing careers, offering a fulfilling journey.
2. Botanical Diversity: Incorporating perennials and foliage enriches farms, reducing reliance on annuals.
3. Innovative Techniques: Poly tunnels extend growing seasons sustainably, optimising space.
4. Personal Passion: Childhood experiences often drive the decision to pursue flower farming, adding authenticity.
5. Sales Strategies: Diversifying sales channels, like weddings and workshops, maximises market reach.
6. Overcoming Challenges: Dealing with rejection and imposter syndrome is part of the journey; positive feedback fuels resilience.
7. Quality Assurance: Meeting customer expectations builds trust and loyalty.
8. Entrepreneurial Spirit: Passion, dedication, and adaptability are crucial for success.
9. Storytelling and Visibility: Sharing personal stories online fosters connections, driving business growth.

Connect with Emma Chalmers:

• Instagram: https://www.instagram.com/beeflowerfarm/?ref=4867121&hl=en
• Threads: https://www.threads.net/@beeflowerfarm

Connect with Sian Westmancoat:

• Website: https://www.thecuttinggarden.uk/contact-us
• Instagram: http://instagram.com/the.cuttinggarden
• Facebook: http://facebook.com/thecuttinggardenflowers

First Tunnels, leaders in domestic and commercial product tunnels. 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

Welcome to this episode of our podcast! Today, I had the pleasure of chatting with Rosie Nixon, a successful writer, podcaster, and former editor-in-chief of Hello! magazine. Join us as we dive into Rosie's journey of embracing change, finding balance, and pursuing her passion.

Summary:
In this episode, Rosie shares insights from her career transition, highlighting the importance of prioritising self-care and pursuing fulfilling work. We discuss the significance of kindness, vulnerability, and listening to oneself in navigating life's challenges. Rosie opens up about her experience as a working mum and the inspiration she draws from her children. She reflects on the joys and struggles of writing fiction and the rewarding process of podcasting. Rosie's commitment to empowering others shines through as she shares her upcoming projects aimed at spreading positivity and inspiring change.

Key Takeaways:

1. Embrace change and listen to your inner voice when considering career transitions.
2. Prioritise self-care and find a balance between work and personal life.
3. Kindness and vulnerability are powerful tools for building meaningful connections.
4. Being present for loved ones and setting boundaries is essential for overall well-being.
5. Pursue your passions wholeheartedly, even if it means stepping out of your comfort zone.
6. Spread positivity and empower others through your work and actions.

Rosie Nixon Resource Links: 

• Website: https://www.rosienixon.co.uk/
• Books: https://www.rosienixon.co.uk/books
• Instagram: https://www.instagram.com/rosiejnixon/
• Linkedin: https://www.linkedin.com/in/rosie-nixon-89b99519/

First Tunnels, leaders in domestic and commercial product tunnels. 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

Welcome to The Cutflower Podcast! I'm Roz Chandler, and today we're joined by Manoj Malde, an award-winning garden designer, TV presenter, and author. Manoj shares his inspiring journey from the fashion industry to becoming a renowned garden designer.

Summary:
Manoj delves into his multicultural background and his early passion for fashion design, reflecting on his journey from being bullied in school to becoming a successful creative director in the fashion industry. Dissatisfied with the direction of fashion, Manoj transitioned to garden design, guided by his mentor, the late Simon Pyle. His Chelsea Flower Show journey, from helping other designers to creating his own garden, reflects his determination and innovative approach.

Key Takeaways:

1. Personalised Garden Design: Manoj's book, "Your Outdoor Room: How to Design a Garden You Can Live In," offers practical guidance for designing gardens tailored to individual lifestyles.
2. Budget-Friendly Gardening: Learn cost-effective strategies, such as buying smaller plants and joining gardening clubs, to create stunning gardens on a budget.
3. Thematic Garden Design: Discover how to incorporate themes into your garden, drawing inspiration from your home's interior design for a cohesive outdoor space.

Manoj's passion for garden design shines through as he emphasises the importance of creating outdoor spaces that reflect personal style and enhance everyday living. Don't miss his book launch on March 21st!

Website: http://manojmaldegardendesign.co.uk/
Instagram: https://www.instagram.com/manoj_malde/
Facebook: https://www.facebook.com/ManojMalde/
Book: Your Outdoor Room: How to Design a Garden You Can Live In

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

Welcome back to another episode of The Cutflower Podcast! I'm your host, Roz Chandler, and today we're diving into the lush world of foliage. Join me as we explore the top picks for your cutting patch and unravel the beauty and versatility these green treasures bring to floral arrangements.

Summary:
In this episode, we embark on a journey through the top 15 foliage varieties for your cutting patch. From the timeless elegance of myrtle to the vibrant hues of Ninebark and the delicate charm of Snowberries, each foliage offers unique characteristics and seasonal appeal. Along the way, we uncover essential growing tips, such as the importance of planning for year-round foliage availability and the patience required for certain species to reach maturity.

Key Takeaways:

1. Abundant Growth: Cultivate more foliage than you think you'll need, replenishing your supply annually to meet demand.
2. Long-Term Investment: Be patient with species like eucalyptus, which may take years to mature but offer enduring beauty.
3. Seasonal Diversity: Select varieties like Hibernum Tinnus for their ever-changing colours and textures, providing year-round interest.
4. Speciality Species: Explore unique finds such as Myrtle, Ninebark, and Snowberries to add depth and character to your arrangements.
5. Community Engagement: Join the Cut Flower Collective Facebook group to share your favourite foliage varieties and exchange gardening insights with fellow enthusiasts.

Join me in discovering the botanical wonders that foliage brings to floral design, and let's cultivate a vibrant tapestry of greenery in our cutting patches! All the links are below. 

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

In this episode, Roz and Tom Coleman share insights and strategies on leveraging social media, particularly Instagram, to grow your business.

Summary:

Join Roz and Tom as they discuss the essential components of a successful social media marketing strategy. They emphasize the importance of providing value to your audience, building authentic relationships, and aligning your social media efforts with your overall business goals.

Key Takeaways:

1. Strategic Content Creation: Create content that adds value to your audience's lives and resonates with your brand's identity.
2. Engagement is Key: Engage with your audience by responding to comments and messages, fostering meaningful connections.
3. Data Analysis: Track and analyse data to understand customer behaviour, measure the effectiveness of your social media efforts, and tailor your marketing strategies accordingly.
4. Authenticity and Integrity: Stay true to your brand values and be authentic in your interactions with your audience.
5. Community Building: Build a community around your brand by providing valuable resources, fostering engagement, and creating a supportive environment for your followers.
6. Consistency is Key: Maintain a consistent presence on social media and stay focused on your long-term goals rather than chasing trends or viral content.

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection