Episode 254: In this episode, hosts Lori and Vonda are joined by special guest David Register, the Executive Vice President at FernTrust, Inc. located in Seville, FL. David provides insights into the cut foliage business, discussing the products they are known for and the impacts of multiple hurricanes on the industry. The conversation also delves into what can be expected for Valentine's Day, the major challenges in production, and two key factors that significantly influence the business but are beyond their control. Labor and productivity costs are addressed, along with potential solutions to navigate these challenges effectively. Join us for an engaging discussion on the dynamics of the cut foliage market and the strategies for success in this ever-evolving industry.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist