Becoming You with Suzy Welch

The Danger of a B+ Life


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[Repeat from March, 2025.]  Buckle up, friends, because today we’re tackling one of life’s sneakiest traps—the B+ life. You get what that means: Good job, decent relationships, maybe even some great days. But most of the time? It’s just… fine. And fine is the enemy of flourishing. If you’ve ever found yourself wondering, "What do I do with my life?" or feeling stuck in the search for an authentic life while you live in a good-enough version of the present, you’re not alone.

In this episode of Becoming You, we’re diving deep into why so many of us settle for “pretty good” when an A+ life is possible. Suzy will introduce you to one of her favorite, wildly effective exercises—the question that rips the veil off mediocrity, a real values revealer: What would make you cry from regret on your 85th birthday? Learn how this is a powerful tool for self discovery and can help you find your purpose in ways you never expected.

Along the way, we talk to Paige—a wonderful, successful woman stuck in a B+ life who’s got dreams of something still more wonderful and successful. She knows she’s meant for more, but fear, expectations, and the fear of "being seen" are holding her back. Can you relate? If so, listen in as we dig into how she can break free—and how you can, too.

If you’ve ever felt like you’re coasting when you should be soaring, this episode is for you. Let’s get you out of that "velvet coffin" and into the authentic life you were meant to live. Finding purpose starts here.

The Values Bridge digital assessment is available at thevaluesbridge.com
PIE360 Feedback tool is available at pie360feedback.com
Want more Becoming You? Check out the Becoming You book.
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You can follow and tag Suzy on:

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  • YouTube: @suzywelch_
  • X: @SuzyWelch


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Becoming You with Suzy WelchBy NYU Stern Professor Suzy Welch

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