YDS is supported by Microcosm Coaching and Fly Nutrition.

How influential are influencers, anyway?

Studies show that the folks we interact with (or don’t!) virtually on social media can have a real impact on our mental and even physical health. 

From ancient Roman gladiators shilling olive oil and wine to today’s #fitspo influencers shilling supplements and diet hacks, everyone has the capacity to be influenced. In this episode of Your Diet Sucks, Kylee and Zoë unpack why misinformation spreads so quickly online, who is the most susceptible to influence - and the potential harms that mindless scrolling through idealized and heavily doctored images can have on athletes.

References

National Research Council (US); Institute of Medicine (US); Woolf SH, Aron L, editors. U.S. Health in International Perspective: Shorter Lives, Poorer Health. Washington (DC): National Academies Press (US); 2013. 4, Public Health and Medical Care Systems. Available from: https://www.ncbi.nlm.nih.gov/books/NBK154484/

Suciu, P. (2024, June 3). History of influencer marketing predates social media by centuries – but is there enough transparency in the 21st century?. Forbes. https://www.forbes.com/sites/petersuciu/2020/12/07/history-of-influencer-marketing-predates-social-media-by-centuries--but-is-there-enough-transparency-in-the-21st-century/ 

Ivanka Prichard, Eliza Kavanagh, Kate E. Mulgrew, Megan S.C. Lim, Marika Tiggemann,

The effect of Instagram #fitspiration images on young women’s mood, body image, and exercise behaviour, Body Image, Volume 33, 2020, Pages 1-6, ISSN 1740-1445, https://doi.org/10.1016/j.bodyim.2020.02.002. (https://www.sciencedirect.com/science/article/pii/S1740144519302578)

Lup K, Trub L, Rosenthal L. Instagram #instasad?: exploring associations among instagram use, depressive symptoms, negative social comparison, and strangers followed. Cyberpsychol Behav Soc Netw. 2015 May;18(5):247-52. doi: 10.1089/cyber.2014.0560. PMID: 25965859.

Pilgrim, K., Bohnet-Joschko, S. Selling health and happiness how influencers communicate on Instagram about dieting and exercise: mixed methods research. BMC Public Health 19, 1054 (2019). https://doi.org/10.1186/s12889-019-7387-8

Yu Wu, Jane Harford, Jasmine Petersen, Ivanka Prichard,

“Eat clean, train mean, get lean”: Body image and health behaviours of women who engage with fitspiration and clean eating imagery on Instagram, Body Image, Volume 42,

2022, Pages 25-31,ISSN 1740-1445, https://doi.org/10.1016/j.bodyim.2022.05.003. (https://www.sciencedirect.com/science/article/pii/S1740144522000821)

Langin, K. (2018, March 8). Fake news spreads faster than true news on Twitter—thanks to people, not bots | science | AAAS. Science.org. https://www.science.org/content/article/fake-news-spreads-faster-true-news-twitter-thanks-people-not-bots 

Tagliaferro, L. (2024, March 5). 50+ essential fitness statistics, facts and trends (2024). Future Fit. https://www.futurefit.co.uk/blog/fitness-statistics/#:~:text=Instagram%20and%20YouTube%20are%20among,326%2C863%20and%20on%20Instagram%20232%2C502.