Geronimo Unfiltered

The Data Doesn’t Lie: Why Most Studio Owners Stay Stuck (And How to Break Free)


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If it feels like you’re doing all the things and still spinning your wheels—this episode is your wake-up call.


Because the data is in. And it confirms what we’ve been saying for months: Most studio owners are doing way too much, making way too little, and stuck playing last season’s game.


In this episode, we’re lifting the lid on what the top 8% of studios are doing differently—and how you can break through to your best month ever (without burning out).


Here’s what we’re covering:


-Why visibility on socials = viability in the new attention economy

-What the best studios are doing to close at 65–78% (not 20%)

-The #1 stat that turns poor studios into profitable ones

-The 4 stages of studio growth—and where most get stuck

-The double dip paradox: Why things get harder before the breakthrough

-The million dollar studio stack (and how to build yours)

-The rise of hybrid business models—and how to stay ahead

-Why your energy (not rent) is your biggest business cost

-How to start marketing like a CEO (even if you’re “not a marketer”)

… and a whole lot more


Chapters:

⏳ [00:00] The Truth: Most Studio Owners Are Doing Too Much, Making Too Little

⏳ [01:44] 70% of Buyers Check Instagram Before Buying—Are You Visible?

⏳ [04:12] Why BME (Best Month Ever) Is Becoming the New Normal

⏳ [07:05] Higher Standards, Faster Growth: The Real Secret Behind BME

⏳ [09:08] Big F*ck Off Goals—Why You Need Them (Now)

⏳ [13:00] What Business Are You Really In? (Hint: It’s Not Fitness)

⏳ [15:06] The Report: Data from 1,000+ Studios Reveals What Works

⏳ [20:00] The Attention Economy: What’s Changed in Marketing

⏳ [23:44] You Don’t Have to Be a Marketer—But You Do Have to Market

⏳ [25:04] How the Fastest-Growing Studios Use AI to Win Back Time

⏳ [28:56] The Link Between Your Energy and Your Profit

⏳ [30:00] Rise of Hybrid Models (And Why They’re So Hot Right Now)

⏳ [33:30] The 4 Stages of Studio Growth (And Where Most Get Stuck)

⏳ [36:09] 300 Members = Danger Zone? Here’s Why

⏳ [41:02] Breaking Through: What the Top 8% Are Doing Differently

⏳ [44:07] Rollovers: The Hero Metric No One Talks About

⏳ [46:31] The Million Dollar Studio Stack (And How to Build Yours)

⏳ [52:14] Your Studio Won’t Scale Until You Upgrade

⏳ [54:00] How to Follow the Map from $0 to $1M

⏳ [56:00] Listener Q&A: Hiring Sales Staff, Online Coaching Tips + Dance Studios

⏳ [62:00] How to Join the Waitlist + Get In On Our Lock-In Sessions


Hope you enjoy!


Want free resources?


DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’.


https://www.youtube.com/@GeronimoUnfiltered


WANT MORE:


To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan


Connect with us:


Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA==


Doza: https://www.instagram.com/hey.doza

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