The Dental Marketer

The Dental Marketer

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The Dental Marketer episodes

  • Is a Dental Membership Plan Worth It? Use Your Data Before You Promote | Karen Galley | MMM

    A membership plan can grow your practice, but only if your data proves it’s the right move.

    In this fan-favorite rerun episode, Karen Galley from Patient News breaks down why dental membership plans can be one of the smartest ways to increase patient value, production, and loyalty, but only when they’re built around real practice data. She shares insights from Patient News’ direct mail experience and Practice Zebra analytics, including how membership-plan patients often generate higher annual value and how converting uninsured patients can increase production in many practices.

    Karen also explains why copying another practice’s promotion is a risky shortcut. Instead, she encourages dentists to look closely at their local demographics, competition, service mix, patient behavior, and existing uninsured patient base before deciding how to market a membership plan. From direct mail and paid media to website messaging, newsletters, automated outreach, and better call handling, this episode shows how the right strategy can help practices attract, convert, and retain more valuable patients.

    What You'll Learn in This Episode:
    • Why membership plans should be evaluated through your own practice data.
    • How membership patients often compare in value to uninsured patients.
    • Why converting uninsured patients can increase production in many markets.
    • The danger of copying generic promotions from other practices.
    • How local demographics and psychographics shape your membership strategy.
    • Ways to educate your community through direct mail, paid media, and your website.
    • Why existing uninsured patients need consistent communication between visits.
    • How newsletters and automated outreach can improve patient retention.
    • What geographic plotting can reveal about your highest-value patients.
    • Why call handling has a major impact on marketing ROI.
    • The revenue difference between average and top-performing phone teams.

    Tune in to learn how to use real data, smarter marketing, and stronger communication to turn your membership plan into a more reliable source of practice growth.

    (This episode originally aired on Oct 2nd, 2023.)

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    Guest: Karen GalleyCheck out Karen's Media:

    Website: https://patientnews.com/

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    Mentions & Links:

    Practice Zebra

    Delta Dental

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    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

    Join this podcast's Facebook Group: The Dental Marketer Society

    ‍

    Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod
    15 min
  • Before Google Ads: Fix These Dental Patient Acquisition Leaks | Cameron LiButti | 629

    Your next new patient may not come from a bigger ad budget, but from fixing the leaks already costing you calls, trust, and booked appointments.

    In this episode, marketing expert Cameron LiButti breaks down a practical 90-day approach to patient acquisition for startup and early-stage dental practices. Instead of jumping straight into ads, social posts, or sponsorships, the conversation starts with diagnosis: understanding your local market, knowing who your real competitors are, evaluating your reputation, and looking closely at whether your front desk is helping or hurting conversion. From call handling to follow-up speed, you’ll hear why your patient acquisition strategy is only as strong as the experience people get when they first reach out.

    You’ll also learn how to avoid “death by a thousand dollars,” where practices spend small amounts across disconnected marketing channels without a clear plan. This episode covers how to build trust locally, use branding to stand apart from corporate-feeling competitors, strengthen your website’s first impression, and track the numbers that actually matter before scaling into paid ads. If you’re opening, growing, or trying to stabilize a young dental practice, this is a grounded roadmap for turning attention into appointments.

    What You'll Learn in This Episode:
    • Why your first marketing move should be diagnosis, not tactics.
    • How to evaluate your geography, competitors, and local reputation.
    • Why front-desk performance is part of your marketing funnel.
    • The common operational leaks that make marketing look like it “isn’t working.”
    • How to avoid wasting money on disconnected marketing efforts.
    • Why reviews, referrals, local credibility, and organic search still drive real patient volume.
    • How scrappy local partnerships can create early momentum.
    • What to prioritize with a $3,000 monthly marketing budget.
    • Why professional brand photography can build trust faster than generic messaging.
    • How to clarify your positioning beyond phrases like “we care.”
    • What your website must communicate in the first 10 seconds.
    • When to use online scheduling, and when it may create more problems.
    • How AI visibility connects to SEO, reviews, citations, and local authority.
    • What to track weekly before investing heavily in Google Ads.

    Listen now to build a smarter, more realistic patient acquisition plan before spending another dollar on disconnected marketing.

    Sponsors:‍Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/Click here for a special offer!

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    Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

    Click here for a special offer!

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    Guest: Cameron LiButtiCheck out Cameron's Media:

    Website: https://www.bidviewmarketing.com/

    LinkedIn: https://www.linkedin.com/in/cameron-libutti/

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    Mentions & Links:

    Organizations, Products, Services & Tools

    • Google Ads — paid advertising platform
    • Google Business Profile — local business listing service
    • Google Maps — cited as the leading source of new patients for local businesses
    • ChatGPT / OpenAI — AI chatbot cited as a growing lead source (nearly 5% of medical leads, up to 50% for law firms)
    • Gemini — Google's AI, noted for relying on Google reviews
    • Wix — website builder
    • Squarespace — website builder
    • GoHighLevel — CRM/marketing automation tool
    • Reddit — social platform (noted as a short-lived AI SEO trend that "exploded and fell apart")
    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

    Join this podcast's Facebook Group: The Dental Marketer Society

    ‍

    Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod
    55 min
  • Can AI Find Your Dental Practice and Recommend It to Patients? | MMM

    If a patient asked AI for a dentist like you, would it send them your way or skip over you?

    In this episode, we reframe dental marketing around a question every practice owner needs to ask now: can tools like ChatGPT, Claude, Gemini, and Copilot find your practice, understand what you do, and describe you accurately? You’ll hear why AI visibility is different from Google rankings, why simply “showing up” is not the same as being recommended, and how outdated or inconsistent information can cost you trust before a patient ever calls.

    I walk through a practical four-level framework for AI visibility: whether AI can find your practice, understand your services and ideal patients, trust your information across the web, and choose you for specific needs like implants, emergencies, anxious patients, or family care. You’ll also get a simple audit process you can run yourself, along with a clear roadmap for improving your digital footprint without chasing shortcuts or “AI hacks.”

    What You'll Learn in This Episode:
    • Why AI visibility is becoming a new layer of dental marketing.
    • The difference between being findable and being recommended.
    • How wrong hours, old provider names, and missing services can hurt trust.
    • The four levels of AI visibility every practice should understand.
    • Why AI tools may give different answers depending on location and intent.
    • How to test your practice with branded and intent-based AI prompts.
    • What to look for when AI gets your practice wrong or leaves you out.
    • Why your website, directories, reviews, and profiles all shape AI answers.
    • How schema, service pages, and technical fixes help clarify your footprint.
    • A simple workflow to ask, inspect, correct, strengthen, and retest.

    Listen now to find out what AI is really saying about your dental practice and how to make sure the right patients can find, trust, and choose you.

    Mentions & Links:Organizations & Companies
    • OpenAI — Creator of ChatGPT; cited regarding search crawler discoverability and local search behavior.
    • Google — Referenced regarding crawling, indexing, business profiles, and local ranking factors.
    • Apple — Referenced for Apple Business Connect and Apple Maps.
    • Schema.org — Structured data standards, specifically the Dentist type.
    • Studio 8E8 — Mentioned for a video explaining how AI visibility does not replace SEO.
      • Video: https://www.facebook.com/reel/1600058021666799
    AI Tools / Products
    • ChatGPT — OpenAI.
    • Claude — Anthropic.
    • Gemini — Google.
    • Copilot — Microsoft.
    • Siri — Mentioned as a surface where Apple Business Connect data appears.
    Google Products & Services
    • Google Business Profile — Local listing management.
    • Google Maps / Local Search Ranking — Ranking influenced by relevance, distance, and prominence.
    Apple Products & Services
    • Apple Business Connect — Manage business details across Apple experiences, including Maps and Siri.
    • Apple Maps
    Product / Service Names
    • Invisalign — Used in search query examples.
    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

    Join this podcast's Facebook Group: The Dental Marketer Society

    ‍

    Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod
    34 min
  • When Is a Full Rebrand Worth It for a Boutique Cosmetic Practice? | Dr. Brittany Dickinson | 628

    What if the brand that helped you grow is now holding your practice back?

    In this episode, Dr. Brittany Dickinson returns to share the honest evolution of her Chicago fee-for-service practice, from the success of Sugar Fix Dental Loft to a more refined identity, using her name. As her work shifted toward serious cosmetic and aesthetic dentistry, she realized her old branding was still pulling in high-anxiety and trauma-survivor patients, leaving her emotionally drained and physically taxed. In a market crowded with trendy multi-location dental brands, she needed a name that made the promise clear: private, boutique, dentist-led cosmetic care with the same trusted doctor at every visit.

    She also opens up about a costly lesson in outsourcing after a website rebuild wiped out years of SEO momentum and left her with zero website-driven cosmetic consults for nearly a year. Instead of continuing to rely on “blind trust,” she built an AI assistant trained on her own content, voice, and practice goals, then used it to uncover the SEO problems, repair critical gaps, and rebuild her marketing engine. The result was a 400% traffic jump overnight and 17 consults in the first month. This conversation is a practical look at brand clarity, vendor accountability, AI-assisted marketing, and how to create a high-end patient experience without losing your human touch.

    What You'll Learn in This Episode:
    • Why a successful practice brand may still need to evolve.
    • How to recognize when your branding no longer matches your ideal patients.
    • What private, boutique, dentist-led dentistry can communicate in a crowded market.
    • The vendor questions every practice owner should ask before signing a contract.
    • Why “SEO takes six months” is not enough without benchmarks and deliverables.
    • How one missed technical setup caused a major drop in website leads.
    • How AI can help audit your website, content, SEO, and marketing workflow.
    • Ways to train AI to write in your voice using your existing content.
    • Why human, imperfect video content often builds more trust than polished templates.
    • Where AI is useful in marketing and where it should not replace clinical judgment.
    • How to add low-cost luxury touches that make patients feel cared for.
    • Why patient education builds more trust than using AI as “proof.”

    Listen now to learn how clearer branding, smarter vendor accountability, and practical AI tools can help you take back control of your practice's growth.

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    Sponsors:‍

    Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

    Click here for a special offer!

    ‍

    CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69

    Click here for a special offer!

    ‍

    Guest: Dr. Brittany DickinsonCheck out Brittany's Media:

    Website: https://chicagoaestheticdentistry.com/‍

    Instagram: https://www.instagram.com/drbrittanydickinson/

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    Mentions & Links:

    Products, Services & Tools

    • OpenClaw — open-source AI agent framework she installed locally to build her personal AI assistant ("Sophie")
    • Claude (Anthropic) — AI assistant she connected to OpenClaw as the "brain"
    • ChatGPT — previously used for ~2 years; transferred her history to Claude
    • Telegram — messaging app she uses to communicate with her AI assistant
    • Invisalign
    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

    Join this podcast's Facebook Group: The Dental Marketer Society

    ‍

    Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod
    51 min
  • Morning Huddle Strategy for Teams to Build Patient Trust | Dr. Jennifer Haddad | MMM

    Your most powerful marketing move this week may already be on tomorrow morning’s schedule.

    In this Monday Marketing Move, Dr. Jennifer Haddad shares a simple but high-impact system dental practice owners can start using right away: turning the morning huddle into a strategic review of every patient coming in that day.

    Instead of treating the schedule as a list of appointments, your team can look at each patient with fresh eyes. What treatment was previously recommended? What is still pending? Are there recall needs, cosmetic opportunities, or conversations that deserve follow-up? When the front office, clinical team, and doctor are aligned before the day begins, patients feel the difference. They notice a smoother, more coordinated experience, and that builds trust.

    Dr. Haddad also explains how visual tools like digital scans, AI-assisted radiographs, and photography can make treatment easier for patients to understand. She recommends scanning every patient as part of the exam, at no additional fee, so it feels like added value rather than an upsell. AI in radiographs can also support clearer communication, helping patients see what the clinician sees while keeping diagnosis and treatment planning firmly in the doctor’s hands.

    What You'll Learn in This Episode:
    • How to use the morning huddle as a daily marketing system.
    • Why every patient visit should be reviewed like a new opportunity.
    • What to look for before each patient walks through the door.
    • How better team coordination builds patient confidence.
    • Why digital scans can add value to every exam.
    • How AI-assisted radiographs improve patient understanding.
    • Why visual evidence can increase treatment acceptance.
    • How photography supports cosmetic conversations and documentation.
    • Why technology should support, not replace, clinical judgment.
    • A simple way to create a smoother patient experience starting today.

    Listen now and choose one patient on tomorrow’s schedule to approach with more clarity, intention, and visual communication.

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    Guest: Dr. Jennifer HaddadCheck out Jennifer's Media:

    Website: https://www.drjenniferhaddad.com/

    Instagram: https://www.instagram.com/drjenniferhaddad/

    TikTok: https://www.tiktok.com/@drjenniferhaddad

    Email: [email protected]

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    Listen to the Full Episode with Dr. Jennifer Haddad Here!

    https://thedentalmarketer.site/podcast/627

    ‍

    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

    Join this podcast's Facebook Group: The Dental Marketer Society

    ‍

    Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

    ‍

    7 min
  • Less Dentistry Is the Best Dentistry: Standing Out in a 52 Dentist Building | Dr. Jennifer Haddad | 627

    What if the strongest growth strategy in dentistry is knowing when NOT to treat?

    In this episode of The Dental Marketer Podcast, Dr. Jennifer Haddad shares how she built a small, referral-based practice in one of the most saturated dental markets imaginable: a medical building with 52 dentists on the border of West Hollywood and Beverly Hills. Instead of seeing nearby dentists as competition, she views them as collaborators and has carved out a clear identity through biomimetic dentistry, a conservative approach focused on preserving tooth structure and creating results that look and feel natural.

    Jennifer opens up about why “less dentistry is the best dentistry” is more than a philosophy. It shapes how she treatment plans, communicates, delegates, designs her patient experience, and protects her own time as a practice owner and mother of two. From using AI tools to improve patient education and reduce admin burden, to saying no to cases outside her scope, this conversation is a grounded look at building a modern practice rooted in trust, precision, and long-term thinking.

    What You'll Learn in This Episode:
    • How a conservative dentistry philosophy can still support a successful practice.
    • Why a clear niche helps patients remember, trust, and refer you.
    • How to stand out in a highly saturated dental market without competing on volume.
    • Why nearby dentists can become collaborators instead of threats.
    • How biomimetic dentistry changes case selection and treatment planning.
    • Why saying no to aggressive elective treatment can strengthen patient trust.
    • How longer new patient visits create better relationships and better case acceptance.
    • Ways digital scans, AI radiographs, and visual education improve communication.
    • How AI tools can reduce documentation time and staffing pressure.
    • Why practice design and patient experience matter beyond clinical care.
    • How delegation supports better dentistry, better leadership, and better health.
    • What it takes to balance part-time ownership with a high-trust practice model.

    Listen now to learn how a smaller, more intentional dental practice can grow through trust, clarity, and conservative care.

    Sponsors:‍Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/Click here for a special offer!

    ‍

    Guest: Dr. Jennifer HaddadCheck out Jennifer's Media:

    Website: https://www.drjenniferhaddad.com/

    Instagram: https://www.instagram.com/drjenniferhaddad/

    TikTok: https://www.tiktok.com/@drjenniferhaddad

    Email: [email protected]

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    Mentions & Links:Organizations & Tools
    • Pearl
    • Pacific Dental
    • Invisalign

    People Mentioned‍

    • Dr. Pascal Magne

    ‍

    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

    Join this podcast's Facebook Group: The Dental Marketer Society

    ‍

    Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod
    46 min
  • How Better Dental Visits Drive Word-of-Mouth Referrals | Dr. Delaney Spaulding | MMM

    The best referral strategy in dentistry may be the one patients feel before they ever talk about it.

    In this Monday Marketing Move, Dr. Delaney Spaulding shares how her practice earns word-of-mouth referrals by creating a patient experience built on trust, consistency, and genuine care, especially for people who come in with dental anxiety.

    Rather than relying only on online marketing, Dr. Spaulding explains how long-term team relationships, extra listening time, detailed patient notes, and judgment-free conversations help patients feel known and safe. She also shares how tools like Pearl AI, digital X-rays, and scans make treatment planning more visual, collaborative, and easier for patients to understand.

    What You'll Learn in This Episode:
    • Why word-of-mouth referrals often start with how patients feel in the chair.
    • How consistent staffing can become a powerful practice differentiator.
    • Why anxiety-focused care attracts loyal patients and strong referrals.
    • Simple ways newer practices can build trust, even without decades of history.
    • How listening longer can uncover patient fears, preferences, and past experiences.
    • Why detailed notes help the entire team personalize future visits.
    • How to involve patients in treatment decisions without overwhelming them.
    • Ways AI can support patient education, team confidence, and diagnosis clarity.
    • How visual tools help explain treatment needs like deeper cleanings.
    • Why kindness and consistency can become your strongest marketing move.

    Listen now to learn how a more personal, patient-centered experience can turn everyday appointments into lasting referrals.

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    Guest: Dr. Delaney SpauldingCheck out Delaney's Media:

    Ross Bridge Dentistry: https://rossbridgedentistryhoover.com/

    Instagram: https://www.instagram.com/rossbridgedentistry/

    Facebook: https://www.facebook.com/RossBridgeDentistry

    TikTok: https://www.tiktok.com/@rossbridgedentistry

    Dental Practice Matchmaker: https://practicematchmaker.com/

    ‍

    Listen to the Full Episode with Dr. Delaney Spaulding Here!

    https://thedentalmarketer.site/podcast/626

    ‍

    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

    Join this podcast's Facebook Group: The Dental Marketer Society

    ‍

    Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod
    9 min
  • Your Hygienists Want More Than a Raise: What Your Team Actually Wants | Dr. Delaney Spaulding | 626

    What if the benefit your team values most isn’t a raise, a bonus, or a 401k?

    In this episode, Dr. Delaney Spaulding of Ross Bridge Dentistry shares why keeping great team members can be just as powerful as attracting new patients. When your team stays, patients stop “meeting strangers” at every visit, trust builds faster, treatment conversations feel more natural, and word-of-mouth becomes easier to earn.

    Dr. Spaulding also opens up about buying a practice at 27, navigating the pressure to prove herself, and learning that leadership credibility is built over time through real decisions. She shares how flexibility, open communication, fast hiring decisions, and even on-site childcare helped her protect the team culture that supports patient loyalty. This conversation reframes retention as a practical growth strategy, not just a feel-good workplace idea.

    What You'll Learn in This Episode:
    • Why team retention directly impacts patient trust and referrals.
    • How long it really takes to earn credibility with inherited staff.
    • Why explaining with photos, scans, and AI can help younger owners build confidence.
    • How to shift from “proving yourself” to leading with self-belief.
    • Why team flexibility around real-life issues can strengthen loyalty.
    • How cross-training helps practices support employees without chaos.
    • When to quickly fire a poor-fit hire before they damage team culture.
    • Why your existing team’s feedback is critical during hiring.
    • How on-site childcare can help retain hygienists and working parents.
    • Why owners should ask employees which benefits actually matter to them.

    Listen now to rethink retention as one of the smartest, most human ways to grow your dental practice.

    Sponsors:‍Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/Click here for a special offer!

    ‍

    Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

    Click here for a special offer!Guest: Dr. Delaney SpauldingCheck out Delaney's Media:

    Ross Bridge Dentistry: https://rossbridgedentistryhoover.com/

    Instagram: https://www.instagram.com/rossbridgedentistry/

    Facebook: https://www.facebook.com/RossBridgeDentistry

    TikTok: https://www.tiktok.com/@rossbridgedentistry

    Dental Practice Matchmaker: https://practicematchmaker.com/

    ‍

    Mentions & Links:Organizations & Programs
    • ADHP Program (Alabama Dental Hygiene Program) — an apprenticeship-style program where dental assistants can train to become hygienists in-office.

    ‍

    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

    Join this podcast's Facebook Group: The Dental Marketer Society

    ‍

    Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

    ‍

    53 min
  • How to Fix Your Case Acceptance Rates This Week | Dr. Jerry Burns | MMM

    If patients keep stalling on bigger treatment plans, the issue may not be the dentistry. It may be the way the conversation is structured.

    In this Monday Marketing Move, Dr. Jerry Burns shares a practical way to improve dental case acceptance by auditing how you present treatment, especially larger, higher-cost cases. He explains why recording consultations, with permission when needed, can help you and your team spot moments where the conversation jumps too quickly from diagnosis to treatment without first creating emotional urgency and clarity. You’ll learn why simple dentistry can often be discussed chairside, while complex cases deserve a more structured process: give the patient initial findings and a ballpark investment, let them process at home, then bring them back for a focused 20–30 minute consultation. This approach reduces “shock and awe,” gives spouses or family members a chance to be involved, and helps patients make confident decisions through a clear step-by-step recap, stronger urgency, and well-presented options.

    What You'll Learn in This Episode:
    • Why case acceptance often drops when dentists move too quickly from diagnosis to treatment.
    • How recording consultations can reveal gaps in delivery, body language, and patient connection.
    • Why your team should help review consultations to identify missed opportunities.
    • The difference between presenting simple chairside treatment and complex, high-value cases.
    • Why patients need time to process larger treatment plans before making a decision.
    • How a second consultation can reduce confusion and improve follow-through.
    • Why giving a ballpark cost early can prevent sticker shock later.
    • How to involve spouses or family members in the decision-making process.
    • A step-by-step recap method for rebuilding urgency and presenting options clearly.
    • How better consultation structure can lead to more confident patient decisions.

    Listen now to learn how a simple consultation audit can help your patients understand, value, and accept the care they truly need.

    ‍

    Guest: Dr. Jerry BurnsCheck out Jerry's Media:

    Website: https://www.5stepstoyes.com/

    Instagram: https://www.instagram.com/5stepstoyes/

    Facebook: https://www.facebook.com/profile.php?id=61579100326562

    ‍

    Listen to the Full Episode with Dr. Jerry Burns Here!

    https://thedentalmarketer.site/podcast/625

    ‍

    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

    Join this podcast's Facebook Group: The Dental Marketer Society

    ‍

    Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

    ‍

    9 min
  • Why Patients Say No Before You Present Treatment | Dr. Jerry Burns | 625

    Low case acceptance may have less to do with your treatment presentation and more to do with everything that happened before it.

    In this episode, Dr. Jerry Burns explains why case acceptance should be viewed as the amount of diagnosed treatment a patient schedules at the time of presentation, not simply whether they schedule anything at all. He breaks down how trust is built through every touchpoint in the patient journey, from your marketing and phone call to the welcome, office tour, exam, hygiene visit, and consultation. When those moments feel intentional and consistent, patients are more prepared to say yes to the care they need.

    Dr. Burns also shares why dentists often assume “money” is the main objection, when the real issue may be a lack of trust, urgency, time, or perceived need. He offers practical ways to improve chairside communication, including asking better questions, narrating the exam, avoiding over-explaining, and creating truthful urgency based on what matters emotionally to each patient. You’ll also hear how to structure follow-up for unscheduled treatment and why the entire team must be aligned to prevent small inconsistencies from creating doubt.

    What You'll Learn in This Episode:
    • Why low case acceptance often starts before the consultation.
    • A better definition of case acceptance for dental practices.
    • How every patient touchpoint builds or weakens trust.
    • What makes an office tour feel memorable instead of routine.
    • The five reasons patients hesitate: money, time, trust, urgency, and need.
    • Why “money” should usually be considered last, not first.
    • How to create truthful urgency without pressuring patients.
    • Why patients make emotional decisions and justify them with logic.
    • How to avoid over-talking during treatment presentations.
    • Simple questions that help patients share what really matters.
    • Why a narrated, thorough exam increases patient confidence.
    • When dentists should discuss cost and when to involve a treatment coordinator.
    • How to follow up on unscheduled treatment without sounding pushy.
    • Why one inconsistent team interaction can derail case acceptance.

    Listen now to learn how small communication shifts across your entire patient experience can lead to stronger trust, better decisions, and more complete treatment acceptance!

    Sponsors:‍

    CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69

    Click here for a special offer!

    ‍

    Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/Click here for a special offer!Guest: Dr. Jerry BurnsCheck out Jerry's Media:

    Website: https://www.5stepstoyes.com/

    Instagram: https://www.instagram.com/5stepstoyes/

    Facebook: https://www.facebook.com/profile.php?id=61579100326562

    ‍

    Mentions & Links:

    Organizations, tools, & services mentioned

    • CEREC
    • ChatGPT
    • Mercedes
    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

    Join this podcast's Facebook Group: The Dental Marketer Society

    ‍

    Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod
    43 min

About The Dental Marketer

From the publisher's feed

dental marketing ideas and strategies to attract quality patients to dentist.

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Shared Practices | Your Dental Roadmap through Practice Ownership by Dr. George Hariri | Shared Practices Network

Shared Practices | Your Dental Roadmap through Practice Ownership

559 Listeners

Bulletproof Dental Practice by Dr. Peter Boulden & Dr. Craig Spodak

Bulletproof Dental Practice

223 Listeners

Dental Drills Bits by Sandy Pardue and Dana Pardue

Dental Drills Bits

38 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,456 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,307 Listeners

Dental Practice Heroes by Dr. Paul Etchison

Dental Practice Heroes

147 Listeners

Dental A Team Podcast by Dental A Team

Dental A Team Podcast

267 Listeners

The Making of a Dental Startup by Ashley Joves

The Making of a Dental Startup

20 Listeners

Brews and Tiny Teeth, The Unfiltered Pediatric Dentistry Podcast by Casey Goetz

Brews and Tiny Teeth, The Unfiltered Pediatric Dentistry Podcast

79 Listeners

Dental Marketing Theory - A Podcast by Gary Bird by Gary Bird

Dental Marketing Theory - A Podcast by Gary Bird

50 Listeners

Dental Unfiltered by Matthew Brown

Dental Unfiltered

124 Listeners

Dental Marketing Goat by Gary Bird

Dental Marketing Goat

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The Dental CEO Podcast by Scott Leune

The Dental CEO Podcast

32 Listeners