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A membership plan can grow your practice, but only if your data proves it’s the right move.
In this fan-favorite rerun episode, Karen Galley from Patient News breaks down why dental membership plans can be one of the smartest ways to increase patient value, production, and loyalty, but only when they’re built around real practice data. She shares insights from Patient News’ direct mail experience and Practice Zebra analytics, including how membership-plan patients often generate higher annual value and how converting uninsured patients can increase production in many practices.
Karen also explains why copying another practice’s promotion is a risky shortcut. Instead, she encourages dentists to look closely at their local demographics, competition, service mix, patient behavior, and existing uninsured patient base before deciding how to market a membership plan. From direct mail and paid media to website messaging, newsletters, automated outreach, and better call handling, this episode shows how the right strategy can help practices attract, convert, and retain more valuable patients.
What You'll Learn in This Episode:Tune in to learn how to use real data, smarter marketing, and stronger communication to turn your membership plan into a more reliable source of practice growth.
(This episode originally aired on Oct 2nd, 2023.)
Guest: Karen GalleyCheck out Karen's Media:Website: https://patientnews.com/
Mentions & Links:Practice Zebra
Delta Dental
Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/
Join this podcast's Facebook Group: The Dental Marketer Society
Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPodYour next new patient may not come from a bigger ad budget, but from fixing the leaks already costing you calls, trust, and booked appointments.
In this episode, marketing expert Cameron LiButti breaks down a practical 90-day approach to patient acquisition for startup and early-stage dental practices. Instead of jumping straight into ads, social posts, or sponsorships, the conversation starts with diagnosis: understanding your local market, knowing who your real competitors are, evaluating your reputation, and looking closely at whether your front desk is helping or hurting conversion. From call handling to follow-up speed, you’ll hear why your patient acquisition strategy is only as strong as the experience people get when they first reach out.
You’ll also learn how to avoid “death by a thousand dollars,” where practices spend small amounts across disconnected marketing channels without a clear plan. This episode covers how to build trust locally, use branding to stand apart from corporate-feeling competitors, strengthen your website’s first impression, and track the numbers that actually matter before scaling into paid ads. If you’re opening, growing, or trying to stabilize a young dental practice, this is a grounded roadmap for turning attention into appointments.
What You'll Learn in This Episode:Listen now to build a smarter, more realistic patient acquisition plan before spending another dollar on disconnected marketing.
Sponsors:Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/Click here for a special offer!
Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer
Click here for a special offer!
Guest: Cameron LiButtiCheck out Cameron's Media:Website: https://www.bidviewmarketing.com/
LinkedIn: https://www.linkedin.com/in/cameron-libutti/
Mentions & Links:Organizations, Products, Services & Tools
Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/
Join this podcast's Facebook Group: The Dental Marketer Society
Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPodIf a patient asked AI for a dentist like you, would it send them your way or skip over you?
In this episode, we reframe dental marketing around a question every practice owner needs to ask now: can tools like ChatGPT, Claude, Gemini, and Copilot find your practice, understand what you do, and describe you accurately? You’ll hear why AI visibility is different from Google rankings, why simply “showing up” is not the same as being recommended, and how outdated or inconsistent information can cost you trust before a patient ever calls.
I walk through a practical four-level framework for AI visibility: whether AI can find your practice, understand your services and ideal patients, trust your information across the web, and choose you for specific needs like implants, emergencies, anxious patients, or family care. You’ll also get a simple audit process you can run yourself, along with a clear roadmap for improving your digital footprint without chasing shortcuts or “AI hacks.”
What You'll Learn in This Episode:Listen now to find out what AI is really saying about your dental practice and how to make sure the right patients can find, trust, and choose you.
Mentions & Links:Organizations & CompaniesJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/
Join this podcast's Facebook Group: The Dental Marketer Society
Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPodWhat if the brand that helped you grow is now holding your practice back?
In this episode, Dr. Brittany Dickinson returns to share the honest evolution of her Chicago fee-for-service practice, from the success of Sugar Fix Dental Loft to a more refined identity, using her name. As her work shifted toward serious cosmetic and aesthetic dentistry, she realized her old branding was still pulling in high-anxiety and trauma-survivor patients, leaving her emotionally drained and physically taxed. In a market crowded with trendy multi-location dental brands, she needed a name that made the promise clear: private, boutique, dentist-led cosmetic care with the same trusted doctor at every visit.
She also opens up about a costly lesson in outsourcing after a website rebuild wiped out years of SEO momentum and left her with zero website-driven cosmetic consults for nearly a year. Instead of continuing to rely on “blind trust,” she built an AI assistant trained on her own content, voice, and practice goals, then used it to uncover the SEO problems, repair critical gaps, and rebuild her marketing engine. The result was a 400% traffic jump overnight and 17 consults in the first month. This conversation is a practical look at brand clarity, vendor accountability, AI-assisted marketing, and how to create a high-end patient experience without losing your human touch.
What You'll Learn in This Episode:Listen now to learn how clearer branding, smarter vendor accountability, and practical AI tools can help you take back control of your practice's growth.
Sponsors:Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer
Click here for a special offer!
CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69
Click here for a special offer!
Guest: Dr. Brittany DickinsonCheck out Brittany's Media:Website: https://chicagoaestheticdentistry.com/
Instagram: https://www.instagram.com/drbrittanydickinson/
Mentions & Links:Products, Services & Tools
Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/
Join this podcast's Facebook Group: The Dental Marketer Society
Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPodYour most powerful marketing move this week may already be on tomorrow morning’s schedule.
In this Monday Marketing Move, Dr. Jennifer Haddad shares a simple but high-impact system dental practice owners can start using right away: turning the morning huddle into a strategic review of every patient coming in that day.
Instead of treating the schedule as a list of appointments, your team can look at each patient with fresh eyes. What treatment was previously recommended? What is still pending? Are there recall needs, cosmetic opportunities, or conversations that deserve follow-up? When the front office, clinical team, and doctor are aligned before the day begins, patients feel the difference. They notice a smoother, more coordinated experience, and that builds trust.
Dr. Haddad also explains how visual tools like digital scans, AI-assisted radiographs, and photography can make treatment easier for patients to understand. She recommends scanning every patient as part of the exam, at no additional fee, so it feels like added value rather than an upsell. AI in radiographs can also support clearer communication, helping patients see what the clinician sees while keeping diagnosis and treatment planning firmly in the doctor’s hands.
What You'll Learn in This Episode:Listen now and choose one patient on tomorrow’s schedule to approach with more clarity, intention, and visual communication.
Guest: Dr. Jennifer HaddadCheck out Jennifer's Media:Website: https://www.drjenniferhaddad.com/
Instagram: https://www.instagram.com/drjenniferhaddad/
TikTok: https://www.tiktok.com/@drjenniferhaddad
Email: [email protected]
Listen to the Full Episode with Dr. Jennifer Haddad Here!https://thedentalmarketer.site/podcast/627
Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/
Join this podcast's Facebook Group: The Dental Marketer Society
Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod
What if the strongest growth strategy in dentistry is knowing when NOT to treat?
In this episode of The Dental Marketer Podcast, Dr. Jennifer Haddad shares how she built a small, referral-based practice in one of the most saturated dental markets imaginable: a medical building with 52 dentists on the border of West Hollywood and Beverly Hills. Instead of seeing nearby dentists as competition, she views them as collaborators and has carved out a clear identity through biomimetic dentistry, a conservative approach focused on preserving tooth structure and creating results that look and feel natural.
Jennifer opens up about why “less dentistry is the best dentistry” is more than a philosophy. It shapes how she treatment plans, communicates, delegates, designs her patient experience, and protects her own time as a practice owner and mother of two. From using AI tools to improve patient education and reduce admin burden, to saying no to cases outside her scope, this conversation is a grounded look at building a modern practice rooted in trust, precision, and long-term thinking.
What You'll Learn in This Episode:Listen now to learn how a smaller, more intentional dental practice can grow through trust, clarity, and conservative care.
Sponsors:Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/Click here for a special offer!
Guest: Dr. Jennifer HaddadCheck out Jennifer's Media:Website: https://www.drjenniferhaddad.com/
Instagram: https://www.instagram.com/drjenniferhaddad/
TikTok: https://www.tiktok.com/@drjenniferhaddad
Email: [email protected]
Mentions & Links:Organizations & ToolsPeople Mentioned
Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/
Join this podcast's Facebook Group: The Dental Marketer Society
Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPodThe best referral strategy in dentistry may be the one patients feel before they ever talk about it.
In this Monday Marketing Move, Dr. Delaney Spaulding shares how her practice earns word-of-mouth referrals by creating a patient experience built on trust, consistency, and genuine care, especially for people who come in with dental anxiety.
Rather than relying only on online marketing, Dr. Spaulding explains how long-term team relationships, extra listening time, detailed patient notes, and judgment-free conversations help patients feel known and safe. She also shares how tools like Pearl AI, digital X-rays, and scans make treatment planning more visual, collaborative, and easier for patients to understand.
What You'll Learn in This Episode:Listen now to learn how a more personal, patient-centered experience can turn everyday appointments into lasting referrals.
Guest: Dr. Delaney SpauldingCheck out Delaney's Media:Ross Bridge Dentistry: https://rossbridgedentistryhoover.com/
Instagram: https://www.instagram.com/rossbridgedentistry/
Facebook: https://www.facebook.com/RossBridgeDentistry
TikTok: https://www.tiktok.com/@rossbridgedentistry
Dental Practice Matchmaker: https://practicematchmaker.com/
Listen to the Full Episode with Dr. Delaney Spaulding Here!https://thedentalmarketer.site/podcast/626
Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/
Join this podcast's Facebook Group: The Dental Marketer Society
Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPodWhat if the benefit your team values most isn’t a raise, a bonus, or a 401k?
In this episode, Dr. Delaney Spaulding of Ross Bridge Dentistry shares why keeping great team members can be just as powerful as attracting new patients. When your team stays, patients stop “meeting strangers” at every visit, trust builds faster, treatment conversations feel more natural, and word-of-mouth becomes easier to earn.
Dr. Spaulding also opens up about buying a practice at 27, navigating the pressure to prove herself, and learning that leadership credibility is built over time through real decisions. She shares how flexibility, open communication, fast hiring decisions, and even on-site childcare helped her protect the team culture that supports patient loyalty. This conversation reframes retention as a practical growth strategy, not just a feel-good workplace idea.
What You'll Learn in This Episode:Listen now to rethink retention as one of the smartest, most human ways to grow your dental practice.
Sponsors:Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/Click here for a special offer!
Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer
Click here for a special offer!Guest: Dr. Delaney SpauldingCheck out Delaney's Media:Ross Bridge Dentistry: https://rossbridgedentistryhoover.com/
Instagram: https://www.instagram.com/rossbridgedentistry/
Facebook: https://www.facebook.com/RossBridgeDentistry
TikTok: https://www.tiktok.com/@rossbridgedentistry
Dental Practice Matchmaker: https://practicematchmaker.com/
Mentions & Links:Organizations & Programs
Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/
Join this podcast's Facebook Group: The Dental Marketer Society
Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod
If patients keep stalling on bigger treatment plans, the issue may not be the dentistry. It may be the way the conversation is structured.
In this Monday Marketing Move, Dr. Jerry Burns shares a practical way to improve dental case acceptance by auditing how you present treatment, especially larger, higher-cost cases. He explains why recording consultations, with permission when needed, can help you and your team spot moments where the conversation jumps too quickly from diagnosis to treatment without first creating emotional urgency and clarity. You’ll learn why simple dentistry can often be discussed chairside, while complex cases deserve a more structured process: give the patient initial findings and a ballpark investment, let them process at home, then bring them back for a focused 20–30 minute consultation. This approach reduces “shock and awe,” gives spouses or family members a chance to be involved, and helps patients make confident decisions through a clear step-by-step recap, stronger urgency, and well-presented options.
What You'll Learn in This Episode:Listen now to learn how a simple consultation audit can help your patients understand, value, and accept the care they truly need.
Guest: Dr. Jerry BurnsCheck out Jerry's Media:Website: https://www.5stepstoyes.com/
Instagram: https://www.instagram.com/5stepstoyes/
Facebook: https://www.facebook.com/profile.php?id=61579100326562
Listen to the Full Episode with Dr. Jerry Burns Here!https://thedentalmarketer.site/podcast/625
Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/
Join this podcast's Facebook Group: The Dental Marketer Society
Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod
Low case acceptance may have less to do with your treatment presentation and more to do with everything that happened before it.
In this episode, Dr. Jerry Burns explains why case acceptance should be viewed as the amount of diagnosed treatment a patient schedules at the time of presentation, not simply whether they schedule anything at all. He breaks down how trust is built through every touchpoint in the patient journey, from your marketing and phone call to the welcome, office tour, exam, hygiene visit, and consultation. When those moments feel intentional and consistent, patients are more prepared to say yes to the care they need.
Dr. Burns also shares why dentists often assume “money” is the main objection, when the real issue may be a lack of trust, urgency, time, or perceived need. He offers practical ways to improve chairside communication, including asking better questions, narrating the exam, avoiding over-explaining, and creating truthful urgency based on what matters emotionally to each patient. You’ll also hear how to structure follow-up for unscheduled treatment and why the entire team must be aligned to prevent small inconsistencies from creating doubt.
What You'll Learn in This Episode:Listen now to learn how small communication shifts across your entire patient experience can lead to stronger trust, better decisions, and more complete treatment acceptance!
Sponsors:CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69
Click here for a special offer!
Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/Click here for a special offer!Guest: Dr. Jerry BurnsCheck out Jerry's Media:Website: https://www.5stepstoyes.com/
Instagram: https://www.instagram.com/5stepstoyes/
Facebook: https://www.facebook.com/profile.php?id=61579100326562
Mentions & Links:Organizations, tools, & services mentioned
Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/
Join this podcast's Facebook Group: The Dental Marketer Society
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