The Dental Marketing Secrets Podcast

Are your marketing efforts actually paying off? Or are you just guessing?

Joining the show today is Dr. Jeff Greenfield, co-founder and CEO of Provalytics. With over 30 years of strategy, growth, and marketing leadership, Jeff joins the show to break down what is happening right now in the marketing landscape. 

In this discussion, Jeff and Mark dive into: 

• The changes to Facebook, Instagram, and Google
• Why impressions matter
• Why some practices aren't seeing the same results they did in the past
• Recommendations for those just starting to actively market their practice

Listen in!

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Contact Jeff Greenfield
www.provalytics.com
www.linkedin.com/in/jeffgreenfield

Free Attribution Certification:
www.provalytics.com/attribution-certification

In this episode of the Dental Marketing Secrets Podcast, we delve into the transformative power of AI in modern dental practices.  Adrian Lefler, CEO of My Social Practice, join us for an interactive interview on how AI can revolutionize your dental marketing strategies.

Discover how AI can:

• Save you and your team precious time 
• Kickstart your content creation
• Generate innovative ideas that can be fine-tuned to fit your unique voice and brand
• The WWWAC method to using AI
• Write patient follow up letters
• And even create your own custom practice song

Tune in to learn about the myriad benefits of integrating AI into your dental practice, from enhancing patient engagement to streamlining your marketing efforts.

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Contact Adrian Lefler
www.mysocialpractice.com
[email protected]

Blog Post about the WWWAC method for AI prompting

Author, speaker, and well-known periodontologist Dr. Michael Sonick joins the podcast today to share how to create rock-solid relationships with your patients by seeing them not as patients, but by people. 

Here are just a few of the highlights: 

• Discover how to engineer an impeccable office environment that will leave a lasting impression on all those who walk through the doors
• Aligning your purpose, vision, and team so that your "insides match your outsides"
• Recognizing the importance of the fact that "What people see is the most important"
• Becoming a servant-hearted leader in your practice
• How to create unexpected "wow" moments for your patients

Tune in to learn more!

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To Learn More about Dr. Michael Sonick:

Website: www.michaelsonick.com
Little Things resource download
YouTube Video Series
Treating People Not Patients book

The opportunities that an associate bring are exciting. 

An associate can lead to higher production by opening up another column on your schedule. Over time, this can be a major contributor towards practice growth as patients build trust and familiarity with the new doctor.

Bringing on associate also gives you the option to focus more on high-end cases, assigning other patients to your associate. As a result, your production per patient increases dramatically. You also can avoid those cases that sap your energy, allowing you to focus on treatment that excites you.

But...adding an associate to your practice isn't always as straight forward as it sounds. 

To better understand the process, we talk with Dr. Pete Theurer about the ins and outs you need to know before getting started, including: 

• When does adding an associate make sense? 
• When does it NOT make sense? 
• What do you look for in an associate? 
• How does adding an associate impact your marketing strategy? How do you promote a new provider? 
• What are 1-2 steps to take right now to help you better prepare for adding an associate in the future? 

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Contact Dr. Pete Theurer:
LinkedIn
Website
[email protected]

In this episode, I talk with Dr. Weston Spencer, a renowned cosmetic dentist in La Jolla, CA, as he reveals the crucial role of Key Performance Indicators (KPIs) in transforming dental practices. 

Dr. Spencer shares his insights on using KPIs to measure progress at both team and practice levels, offering a roadmap for dental professionals looking to enhance their performance.

Importance of Using KPIs: 

• Unlocking Practice Potential
• Team Alignment
• Clarity and Accountability
• Empowerment
• Data-Driven Decision-Making

Tune in to discover more about leveraging the power of KPIs in your practice!

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Connect with Dr. Spencer on Instagram: @drwestonspencer
www.westonspencerdds.com

Learn more about SPP Dental Partners:
www.sppdental.com

If you are wanting to get more intentional about marketing your dental practice...or are in the middle of acquiring a new practice...this episode will help you focus on 5 key areas to help you hit the ground running. 

This episode provides a series of action items to launch the marketing strategy for your practice and provide you with a clear roadmap for the future. 

In addition, the Marketing Startup Guide is a great way to evaluate your current marketing efforts to identify low-hanging fruit or areas of opportunity to ensure you don't let important tasks fall through the cracks!

Crank the volume and tune in!

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Need help with implementation?

Contact me via email to learn more: 
[email protected]

Know your numbers. 

How often do we hear this? ALL. THE. TIME. 

But do you truly know what a patient is worth to you? 
And more importantly, do you know how much you can afford to invest to acquire a new patient? 

Uncovering the lifetime value of a patient can shine light on your marketing efforts and help pave the way for accelerated practice growth. 

In this short episode, we dive into: 

• How to calculate Lifetime Value of a Patient
• What this data means and how to apply it to your practice
• How growth-minded companies use this to drive massive growth
• and more!

Tune in to get a leg up on your competition.
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Download Lifetime Value Worksheet:
Click Here

Arizona.
Texas.
Colorado.
Oklahoma.
North Carolina.
Kentucky.

Dr. David Whitlock has practiced all over the country.  And today he joins the show to reveal his absolute favorite place. (and it's not even close) 

Here are a few of the topics we address in this episode: 

• Medicaid, drill & fill, and other common misconceptions
• Marketing in the city vs. small town
• Community involvement
• Making your marketing dollars go further
• Better lifestyle
• Big opportunities available

If you have ever considered making a change or starting somewhere fresh, be sure to listen to this episode first!

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Connect with Dr. David Whitlock
email: [email protected]
www.ruralpractices.com

The final episode in our 3-part series on the book Traction by Gino Wickman. 

In today's episode, we reveal the last 4 components of the Entrepreneurial Operating System (EOS) Framework: Data, Processes, Issues, and Traction. 

Here are a few highlights: 

• How to create a Scorecard to give you an accurate pulse on your practice
• 3-Step Process for solving issues
• Empowering your team through Processes
• Creating ROCKS and a Meeting Pulse to power your vision to reality

Build a practice with a clear vision, systems to support your practice, greater ownership from your team, and less stress. 

***Get Your Free Copy of the Book Traction!
Go to www.SPPdental.com/traction and fill out the form for your free copy of the book, compliments of our sponsor SPP Dental Partners. 

Today, is the second part of our 3-part series on the book Traction by Gino Wickman. 

In today's episode, we dive into 2 of the 6 components of the Entrepreneurial Operating System (EOS) Framework: Vision & People. 

These are two of the most important pieces to the Traction puzzle in my opinion. As I've personally gone through these chapters for my own business, I've gained MUCH more clarity on our overall destination and how to better empower my team to hit higher goals. 

Here are a few highlights: 

• Walt Disney and his unique vision
• Why CORE VALUES are, in fact, a big deal
• How to avoid getting distracted - CORE FOCUS
• My own 3 core values for my business
• Acres of Diamonds
• How to get the Right People in the Right Seat

So, whether you're a seasoned dental practice owner or just starting your journey in dentistry, this episode is packed with actionable insights and practical advice that can help you gain traction and propel your practice to new heights.

***Get Your Free Copy of the Book Traction!
Go to www.SPPdental.com/traction and fill out the form for your free copy of the book, compliments of our sponsor SPP Dental Partners.