What if your dental office could feel as magical as a visit to Disney? 

In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the secrets behind creating an unforgettable patient experience. We explore how to transform your practice into a place that patients rave about, refer their friends to, and actually look forward to visiting.

We discuss:

• How to create "WOW" moments that leave a lasting impression
• The Front Stage vs. Back Stage principle (and why it matters for your office)
• How to anticipate patient needs before they even ask
• Simple tweaks that reduce patient anxiety and boost retention
• Why "Disney-fying" your practice leads to more referrals & 5-star reviews

Take your patient experience to the next level and stand out in your community. 

🎧 Tune in now! 

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Join Mark at the Dental Marketing Summit! 

Discover how to apply marketing leverage to your practice at this all-day workshop in San Diego, CA. 

Dental Marketing Summit
April 25, 2025
8:00 AM - 4:00 PM
Del Mar, CA

Only 50 spots available.

Learn More: www.DentalMarketingSummit.com

Email Mark for a discount code - [email protected]

In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray sits down with Dr. Peter Gabbay, the founder of Dentina.ai, an AI-driven dental receptionist that's transforming how practices manage patient calls.

Discover how Dentina.ai helps ensure you never lose a new patient call to voicemail again...saving your practice from missing out on up to 30% of new patient opportunities. 

Dr. Gabbay explains how this cutting-edge technology works, how it can help your practice handle after-hours calls and marketing campaigns, and why it’s a must-have tool for practices looking to streamline operations and grow their patient base.

Whether you’re struggling to manage call volume, looking for ways to capitalize on marketing campaigns after hours, or simply curious about the future of AI in dentistry, this episode is packed with actionable insights you won’t want to miss!

Tune in now to learn how to turn missed calls into scheduled appointments and ease some of the call handling in your office.

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Interested in learning more about Dentina.ai?
Visit www.Dentina.ai to see what this could look like for your practice.

Want to reach Dr. Peter Gabbay directly?
Email him at [email protected]

In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the powerful 80/20 principle and how it can revolutionize your dental practice’s marketing strategy. Here's a few highlights from this episode: 

• Discover how the 80/20 principle applies to dental marketing and helps you focus on the efforts that drive the most results.
• Learn how to identify the top 20% of your marketing strategies that bring in 80% of your new patients.
• Tips for analyzing your most profitable services, referral sources, and marketing channels to fuel practice growth.
• Insights on doubling down on high-impact strategies while eliminating time-wasting efforts.
• Actionable advice for creating a smarter, more streamlined marketing plan to maximize your ROI.
• Real-world examples of how dentists can apply the 80/20 rule to attract new patients and grow their practices.

Don’t miss this essential guide to smarter, more effective dental marketing!

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Need a new website?
Save $750.00 on a new website build when you sign up before December 31st, 2024. 

Contact us for more details: 
[email protected]

Your website is more than just an online business card—it’s the digital front door to your practice. 

In this episode, we’ll explore how a well-designed, user-friendly website can attract new patients and grow your practice. You’ll learn:

• Why first impressions matter and how to make your website stand out.
• The secrets to boosting your search rankings with local SEO.
• Must-have features like online scheduling, patient reviews, and clear calls-to-action.
• How to track your website’s performance and keep it fresh for today’s patients.

If you’re ready to turn your website into a new patient magnet, this episode is packed with tips you can implement right away. Don’t miss it!

....

Need a new website?
Save $750.00 on a new website build when you sign up before December 31st, 2024. 

Contact us for more details: 
[email protected]

Are your marketing efforts actually paying off? Or are you just guessing?

Joining the show today is Dr. Jeff Greenfield, co-founder and CEO of Provalytics. With over 30 years of strategy, growth, and marketing leadership, Jeff joins the show to break down what is happening right now in the marketing landscape. 

In this discussion, Jeff and Mark dive into: 

• The changes to Facebook, Instagram, and Google
• Why impressions matter
• Why some practices aren't seeing the same results they did in the past
• Recommendations for those just starting to actively market their practice

Listen in!

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Contact Jeff Greenfield
www.provalytics.com
www.linkedin.com/in/jeffgreenfield

Free Attribution Certification:
www.provalytics.com/attribution-certification

In this episode of the Dental Marketing Secrets Podcast, we delve into the transformative power of AI in modern dental practices.  Adrian Lefler, CEO of My Social Practice, join us for an interactive interview on how AI can revolutionize your dental marketing strategies.

Discover how AI can:

• Save you and your team precious time 
• Kickstart your content creation
• Generate innovative ideas that can be fine-tuned to fit your unique voice and brand
• The WWWAC method to using AI
• Write patient follow up letters
• And even create your own custom practice song

Tune in to learn about the myriad benefits of integrating AI into your dental practice, from enhancing patient engagement to streamlining your marketing efforts.

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Contact Adrian Lefler
www.mysocialpractice.com
[email protected]

Blog Post about the WWWAC method for AI prompting

Author, speaker, and well-known periodontologist Dr. Michael Sonick joins the podcast today to share how to create rock-solid relationships with your patients by seeing them not as patients, but by people. 

Here are just a few of the highlights: 

• Discover how to engineer an impeccable office environment that will leave a lasting impression on all those who walk through the doors
• Aligning your purpose, vision, and team so that your "insides match your outsides"
• Recognizing the importance of the fact that "What people see is the most important"
• Becoming a servant-hearted leader in your practice
• How to create unexpected "wow" moments for your patients

Tune in to learn more!

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To Learn More about Dr. Michael Sonick:

Website: www.michaelsonick.com
Little Things resource download
YouTube Video Series
Treating People Not Patients book

The opportunities that an associate bring are exciting. 

An associate can lead to higher production by opening up another column on your schedule. Over time, this can be a major contributor towards practice growth as patients build trust and familiarity with the new doctor.

Bringing on associate also gives you the option to focus more on high-end cases, assigning other patients to your associate. As a result, your production per patient increases dramatically. You also can avoid those cases that sap your energy, allowing you to focus on treatment that excites you.

But...adding an associate to your practice isn't always as straight forward as it sounds. 

To better understand the process, we talk with Dr. Pete Theurer about the ins and outs you need to know before getting started, including: 

• When does adding an associate make sense? 
• When does it NOT make sense? 
• What do you look for in an associate? 
• How does adding an associate impact your marketing strategy? How do you promote a new provider? 
• What are 1-2 steps to take right now to help you better prepare for adding an associate in the future? 

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Contact Dr. Pete Theurer:
LinkedIn
Website
[email protected]

In this episode, I talk with Dr. Weston Spencer, a renowned cosmetic dentist in La Jolla, CA, as he reveals the crucial role of Key Performance Indicators (KPIs) in transforming dental practices. 

Dr. Spencer shares his insights on using KPIs to measure progress at both team and practice levels, offering a roadmap for dental professionals looking to enhance their performance.

Importance of Using KPIs: 

• Unlocking Practice Potential
• Team Alignment
• Clarity and Accountability
• Empowerment
• Data-Driven Decision-Making

Tune in to discover more about leveraging the power of KPIs in your practice!

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Connect with Dr. Spencer on Instagram: @drwestonspencer
www.westonspencerdds.com

Learn more about SPP Dental Partners:
www.sppdental.com

If you are wanting to get more intentional about marketing your dental practice...or are in the middle of acquiring a new practice...this episode will help you focus on 5 key areas to help you hit the ground running. 

This episode provides a series of action items to launch the marketing strategy for your practice and provide you with a clear roadmap for the future. 

In addition, the Marketing Startup Guide is a great way to evaluate your current marketing efforts to identify low-hanging fruit or areas of opportunity to ensure you don't let important tasks fall through the cracks!

Crank the volume and tune in!

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Need help with implementation?

Contact me via email to learn more: 
[email protected]