In this episode of the Dental Marketing Secrets podcast, Dr. Sten Ericson joins the show to discuss the importance of involving the entire dental team in marketing efforts. He emphasizes the need for a shared vision and realistic expectations of success, while also addressing the challenges of staff turnover and the necessity of building a strong practice culture. The conversation highlights the significance of autonomy, accountability, and the role of incentives in motivating team members. Dr. Erickson shares insights on establishing core values and creating a culture that fosters service and engagement, ultimately leading to improved patient experiences and practice growth.

Takeaways:

• Realistic expectations of success are crucial for team buy-in.
• Creating a culture of service enhances patient experiences.
• Autonomy and accountability drive team motivation.
• Establishing core values helps shape practice culture.
• Incentives should align with team motivations and practice goals.
• Leaders must lead by example to cultivate a positive culture.

Chapters

00:00
The Power of Team Involvement in Marketing

03:40
Understanding Team Dynamics and Shared Goals

11:49
Creating a Culture of Service and Autonomy

20:29
Navigating Staff Turnover and Building Resilience

30:16
Establishing Core Values and a Unique Culture

39:29
Motivating Teams Through Incentives and Marketing Engagement

46:32
Leading by Example and Cultivating Accountability

...

Connect with Dr. Sten Ericson

[email protected]

www.pathwaydentalsolutions.com

Ever feel like your schedule has more holes than Swiss cheese? You're not alone. 

In this episode, Mark dives into one of the most overlooked growth strategies for dental practices: patient reactivation.

Turns out, you don’t need more leads. You simply need to reconnect with the ones you already have. You know... the patients who came in once, loved you, and then vanished into the land of expired insurance cards and unanswered appointment reminders.

Mark walks you through a simple, proven approach to re-engaging past patients without sounding desperate, pushy, or like you're hosting a telethon.

🎯 What You’ll Learn in This Episode:

• Why most practices are sitting on a goldmine of inactive patients
• How reactivation campaigns often outperform new patient campaigns
• Why patients go MIA (and how it’s not always your fault)
• What to say (and what NOT to say) in texts, emails, and calls
• How reactivated patients can boost reviews, referrals, and revenue

💥 Bonus: We’ve created a free downloadable checklist to help you put this strategy into action today.

 ✅ Grab the Patient Reactivation Starter Kit here

Final Word:

Reactivating past patients doesn’t require new ads, a bigger budget, or a TikTok dance. It just takes intention, a system, and a sprinkle of follow-up magic.

In this episode, I’m joined by Dr. Miles Beckett, former ER and plastic surgeon turned healthcare tech entrepreneur, and the Co-Founder & CEO of Flossy - an AI-powered platform designed to streamline dental practice operations. Dr. Becket shares how AI is stepping beyond the hype and finally becoming a real, practical solution to two of the biggest problems facing dental practices today: broken marketing systems and burned-out staff.

Together, we break down:

• What “broken marketing” really looks like (and why most dental offices don’t even know it’s happening)
• The invisible cost of staff burnout (and how it spills over into patient care and team culture)
• How AI is being used right now (not someday) to help automate lead follow-up, improve conversion, and free your team to focus on what matters
• Real-life case studies and results from practices using AI to increase efficiency and reduce chaos

✅ Plus, you’ll walk away with:

• 3 action steps you can take today to start fixing your marketing systems and reclaim your team’s bandwidth

Whether you’re drowning in admin or tired of pouring money into marketing with nothing to show for it, this episode will show you how AI can be the assistant your practice has been praying for (but never had time to train).

...

Flossy is an AI-driven platform for dental practice efficiency.

Dr. Miles Beckett: https://x.com/mbeckett

If you feel like your dental practice is getting lost in the noise of ads, algorithms, and endless social media scrolls... you're not alone. In this episode, I'm joined by George Wright III, host of The Daily Mastermind Podcast and founder of the Authority Media Network, to talk about the one thing that can cut through all of that noise: Authority Marketing.

With over 30 years of experience building global brands and helping clients generate over $1 billion in sales, George shares what dentists need to do to stop chasing attention....and start building real, long-term authority.

In this episode, we cover:

• Why most dentists are stuck in the “attention trap” (and how it’s costing you the right patients)
• The #1 branding mistake most practices make (even the successful ones)
• Why AI and social media are making marketing harder—unless you shift your strategy
• George’s 4-Step Authority Formula that turns dentists into the go-to experts in their market
• The difference between promotion and positioning—and why one will grow your practice faster
• How Dr. Mike Bennett used the Authority Formula to stand out, grow faster, and attract ideal patients

George’s 4-Step Ultimate Authority Formula Includes:

1. Strategy – Define your brand, niche, and ideal audience
2. Content – Create value-driven thought leadership content
3. Technology – Leverage automation and tools to scale with less effort
4. Distribution – Show up everywhere with purpose (hello omnipresence!)

If you want to attract more of the right patients, build trust faster, and market your practice without the burnout...this episode is your blueprint.

...

Connect with George Wright:

• DailyMastermind.com
• AuthorityMediaNetwork.com
• Get the Free 7-Day Authority Course 
• @thedailymastermind on Instagram, Facebook & TikTok

...

👉 Enjoying the podcast?
Leave us a review on Apple Podcasts, Spotify, or Amazon Music - it helps us reach more dentists who need clear, actionable marketing guidance (and yes, it also makes us feel warm and fuzzy inside).

Thanks for tuning in...and remember, it’s not about doing more... it’s about doing what actually moves the needle.

Ever feel like your dental team is running around all day... but nothing’s really moving forward? You’re not alone.

In this episode, I sit down with Lorie Streeter of MaxAssist to tackle one of the most overused (and misunderstood) excuses in dentistry: “We’re just too busy.”

(Spoiler alert: It’s not a time problem...it’s a tool problem. And we’re here to prove it.)

Because when your team is buried in busywork, marketing, patient experience, and growth all fall to the bottom of the to-do list...right under “figure out why the printer hates us.”

Together, we’ll unpack:

• Why “time” is the most mismanaged resource in your practice
• The sneaky time-wasters killing your team’s creativity (and morale)
• How automation + delegation can give your office manager their brain back
• What to actually do with the time you free up (hint: it’s not just more chart notes)
• How to turn happy patients into mini-marketers
• How “doing less” might actually help you grow faster

Don’t worry. Lorie’s got practical strategies (and we’ve got jokes) to help you reclaim time, boost productivity, and make room for what really matters: your patients, your team, and your vision for growth.

Tune in, laugh a little, and walk away with real tools to help your practice do more of what actually works.

...

About Lorie Streeter

Lorie Streeter, FAADOM, CTC
Vice President of U.S. Expansion, MaxAssist
With nearly three impactful decades in the dental industry—including 12 years as a dental office manager, 5 years driving new patient growth at a major DSO, and over 17 years as the former VP of AADOM—Lorie brings a rare blend of operational insight, strategic vision, and heart. She’s a recognized industry influencer, speaker, and leader known for turning relationships into growth. At MaxAssist, she leads national expansion efforts by pairing proven technology with real-world support for dental office managers who do it all. Named one of the Top 25 Women in Dentistry, Lorie is also a certified coach, musician, and advocate for wellness in and out of the operatory. 

Schedule a Demo:
https://getmaxassist.com/book-a-demo-lorie/

Most dental practices don’t have a formal lead follow-up system in place...and it’s killing their marketing ROI.

In this episode, Mark Thackeray breaks down why most offices are unknowingly letting hot leads go cold, and what you can do today to fix it. If you’ve ever felt like you’re spending more on marketing than you’re getting back, this might be the missing piece.

Highlights include:

• Why your practice management software can’t solve this for you
  
  
• What car dealerships, real estate agents, and even Amazon can teach you about follow-up
  
  
• 4 simple steps to build your own lead follow-up system
  
  
• How to turn more leads into appointments (without spending more on advertising, yay!)
  
  

🎯 Want help building a system like this for your office?
Our team specializes in helping dental practices create in-depth follow-up systems that boost new patient flow without increasing your ad spend. Contact us today and we’ll show you how. 

[email protected]

Think direct mail is dead? Think again. In this episode, I sit down with Aaron Boone, former NFL wide receiver and CEO of MVP Mailhouse, to talk about why direct mail is not only alive...but absolutely thriving in 2025.

Aaron breaks down the myths, shares what’s working now, and explains how dental practices (whether fee-for-service or insurance-based) can use direct mail to drive serious results.

In this episode, we cover:

• 📬 “Does anyone even read junk mail anymore?” 
• 🧠 What types of campaigns work best? 
• 💳 Fee-for-service vs. insurance-based practices 
• 🎯 The 4 must-control variables for direct mail success
• 🗺️ Free Offer: MAP IQ Heat Map – Learn where your most valuable patients live and how to target more like them (a game changer for local marketing!).

Whether you’ve tried mail before or think it’s stuck in the past, this episode will open your eyes to how smart, data-driven direct mail can play a key role in your modern marketing mix.

...

Learn more about MVP Mailhouse:
www.mvpmailhouse.com

...

Announcement: We have recently opened up 2 more spots in our Acceleration program. If you are looking to ramp up your new patient flow in 60 days, then contact us to get started - [email protected]

What if your dental office could feel as magical as a visit to Disney? 

In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the secrets behind creating an unforgettable patient experience. We explore how to transform your practice into a place that patients rave about, refer their friends to, and actually look forward to visiting.

We discuss:

• How to create "WOW" moments that leave a lasting impression
• The Front Stage vs. Back Stage principle (and why it matters for your office)
• How to anticipate patient needs before they even ask
• Simple tweaks that reduce patient anxiety and boost retention
• Why "Disney-fying" your practice leads to more referrals & 5-star reviews

Take your patient experience to the next level and stand out in your community. 

🎧 Tune in now! 

...

Join Mark at the Dental Marketing Summit! 

Discover how to apply marketing leverage to your practice at this all-day workshop in San Diego, CA. 

Dental Marketing Summit
April 25, 2025
8:00 AM - 4:00 PM
Del Mar, CA

Only 50 spots available.

Learn More: www.DentalMarketingSummit.com

Email Mark for a discount code - [email protected]

In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray sits down with Dr. Peter Gabbay, the founder of Dentina.ai, an AI-driven dental receptionist that's transforming how practices manage patient calls.

Discover how Dentina.ai helps ensure you never lose a new patient call to voicemail again...saving your practice from missing out on up to 30% of new patient opportunities. 

Dr. Gabbay explains how this cutting-edge technology works, how it can help your practice handle after-hours calls and marketing campaigns, and why it’s a must-have tool for practices looking to streamline operations and grow their patient base.

Whether you’re struggling to manage call volume, looking for ways to capitalize on marketing campaigns after hours, or simply curious about the future of AI in dentistry, this episode is packed with actionable insights you won’t want to miss!

Tune in now to learn how to turn missed calls into scheduled appointments and ease some of the call handling in your office.

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Interested in learning more about Dentina.ai?
Visit www.Dentina.ai to see what this could look like for your practice.

Want to reach Dr. Peter Gabbay directly?
Email him at [email protected]

In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the powerful 80/20 principle and how it can revolutionize your dental practice’s marketing strategy. Here's a few highlights from this episode: 

• Discover how the 80/20 principle applies to dental marketing and helps you focus on the efforts that drive the most results.
• Learn how to identify the top 20% of your marketing strategies that bring in 80% of your new patients.
• Tips for analyzing your most profitable services, referral sources, and marketing channels to fuel practice growth.
• Insights on doubling down on high-impact strategies while eliminating time-wasting efforts.
• Actionable advice for creating a smarter, more streamlined marketing plan to maximize your ROI.
• Real-world examples of how dentists can apply the 80/20 rule to attract new patients and grow their practices.

Don’t miss this essential guide to smarter, more effective dental marketing!

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Save $750.00 on a new website build when you sign up before December 31st, 2024. 

Contact us for more details: 
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