Life at Ten Tenths

The Difference Between the First Time and the 10th Time (And Why It Changes Everything)


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Most people don’t quit because something doesn’t work. They quit because they judge it too early.

In this episode of Life at Ten Tenths, Matt and Garrett break down the powerful difference between the first time you try something and the 10th time—and why that gap is where growth actually happens. Whether it’s video, events, door knocking, presentations, systems, or new habits, the first attempt is almost always awkward, clunky, and uncomfortable. That doesn’t mean it’s wrong—it means you’re learning.

This conversation is about staying in the game long enough to figure it out.

Let's get into:

  1. - Why the first attempt is a terrible judge of potential
  2. - How repetition rewires confidence and competence
  3. - The mindset shift that happens between reps 1 and 10
  4. - Why experience matters more than early results
  5. - How to stop quitting on things that could change your business

If you’re building a plan for the year and feeling resistance around something new, this episode will help you reframe the discomfort—and keep moving forward with clarity and confidence.

🎧 Listen now and commit to staying in long enough to see what’s possible. Let's go!

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Life at Ten TenthsBy Matt Bonelli and Garrett Frey

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