Episode 62, Continuing our exploration of analytics, Daniel and Ciaran discuss Attribution Modeling, the science behind understanding and solving the universal cry of “Which marketing spends and activities results in our sales?”   We explore what Attribution modeling is? How it helps? How can you implement it effectively? and briefly discuss researching the fabulous fandango tools that are there to help you achieve this marketing sales utopian nirvana:-) 

Episode 61, 

Ciaran and Daniel discuss Analytics Goals and Conversions and how you can get them to work nicely together. How do you set these up, which goal types should you use for what? Once set up, how do you measure, track and improve your conversion  paths and conversion rates?  How do you use multi channels feature to segment your website traffic? What are assisted conversions? How can you set up custom tracking to track activity on your site or in your marketing emails? How can you set up multiple custom tracking to track large campaigns? Once you have it all set up and working well, how do you benchmark the results you are getting and monitor improvement? All this and more in this episode.

2012 Mobile Trends Update

We speak to Ben Wightman from Latitude, a leading force in integrated Digital  Marketing Intelligence about the findings of their recent  trends in mobile report. Learn who the current winners are in the smart phone device race, and discover the current trends are in mobile website use. Latitude also shed a light on how mobile traffic is set to effect your visibility in search engines and make some predictions on  what the future SEO implications are for organizations slow to develop a mobile optimised websites.

Download the Latitude mobile report here:-

http://www.latitudegroup.com/wp-content/uploads/2012/02/2012-Latitude-Mobile-Report.pdf

Episode 59
In this episode, Daniel talks to  Thomas Brown, Head of Insights at the Chartered Institute of Marketing to quiz him about some of the trends they have uncovered in their Social Media Benchmark”  a new and detailed exploration of  the marketing social media landscape, and how businesses are making use of it.  Supported by Ipsos ASI, the brand and advertising research specialism of Ipsos MORI, this report, is not due to launch until the  15th of February, so it was a real honor to get to talk with Thomas about what they have uncovered.

You can find out more  about the Social Media Benchmark at http://www.smbenchmark.com/

For more information on the CIM at: visit http://www.cim.co.uk

You can also follow the hashtag on Twitter #SMBenchmark

Ciaran speaks to Simon O'Kane from Huddle, a UK collaborative cloud computing service that is changing the way teams collaborate and work together on their business documents. We explore the ethos behind Huddle, and Simon shares with us news out today on Huddle's latest offering.

Episode 57,

We kick off the new year by exploring social media customer service and how to get it right.  We speak to  Joshua March, creator of a great social media management tool Conversocial.com and get his top tips and best practice in social media customer service.  Conversocial produce a fantastically simple yet in our opinion brilliant tool designed to help businesses large and small better manage their online social media customer service in Facebook and Twitter.

Check out the 1 user license edition of Conversocial or try their free 14 day trial for the team edition.

http://www.conversocial.com

Daniel and Ciaran explore some of the commonest Search Engine Optimization Myths commonly peddled by sales people trying to sell you SEO services. Find out what not to fall for, and what to look for in an SEO agency worth it’s salt.

The second largest site on the global web, 60 Million Logged in users every day, YouTube continues to rule the waves in in online video. Daniel and Ciaran share some of the channels recent successes and new features and discuss how you can make use of them boost your online digital marketing campaigns. Under discussion are how YouTube boost Ads that people love, How you can advertise alongside premium content, Online video Consumption patterns, YouTube’s ‘Skip This’ ad button and how it helps ROI, and Jamal Edwards, and his success with SBTV ( although just how successful he has been is still under debate between Ciaran and Daniel)

Check out the Youtube Dashboard for latest viewing trends

http://www.youtube.com/trendsdashboard

Compare your performance with industry norms through Google instream video benchmark analysis

http://www.google.com/adwords/watchthisspace/tools/in-stream-video/

Daniel and Ciaran talk through the new features in Google Analytics to help you get ready for Google turning off the old layout and reports version of the service early in 2012. In this episode we explore:- Event Tracking, Real Time Reporting, Visitor Flow and Goal Flow Visualization, Multi channel Funnels and Attribution, Mobile reporting, Custom Dashboards, Encrypted Search, Keyword Clouds, and how to link GA to your Google Webmaster Tools.

Econsultancy.com
http://econsultancy.com/uk

Google Conversion University
http://www.google.com/support/conversionuniversity

Also… be sure to check out the Google Analytics video. We posted it recently on our Google plus and Facebook pages.
It will make you smile.      http://www.youtube.com/watch?v=3Sk7cOqB9Dk

Fresh from the Google@Manchester event on the 1st of December, Daniel and Ciaran talk through some of the Buzz and revelations unveiled at this flagship UK  Google event. We talk through  Google’s Mobile strategy, Google Plus and its significant importance, Google Plus Pages for business, touch on connected TV’s and their future, and reveal 2 new buzz phrases that we think you will be hearing a lot of soon.