Running online contests are a great way to generate some serious visibility for your brand.

Hosting a prize draw or competition on your blog or social channel is a cheap and effective way to increase website traffic, grow your email list, supercharge your social followers and boost brand awareness, but there are a few things to consider before you dive in!

On this week’s episode of the Exposure Ninja Digital Marketing Podcast, we welcome Di Coke, ex pro-comper and certified Queen of Online Competitions! She sets out exactly what it takes to run a super-effective online competition; from the basics of choosing an appropriate prize for your target audience to the often overlooked, yet vital, process of writing a set of thorough terms and conditions.

Di also sheds some light on the somewhat contentious topic of ‘tag and share to enter’ social competitions, explaining why brands should avoid this tactic (especially on Facebook!) and what to do instead!

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode97