In this episode, I’ll walk you through the exact process we use to identify profitable Facebook audiences to test & scale into.

We’ll take you behind the scenes so you can see for yourself – up close and personal – what it looks like to find the people your ads need to get in front of – the ones who want what you’re offering and are primed to purchase.

► Click here to watch on YouTube
► Click here follow me on Instagram @joshcoffy
► Click here to follow me on TikTok @joshcoffy

- Josh

(The Ecommerce Alley, Founder)

P.S. Enjoying The Ecommerce Alley Podcast? Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀

Join The Ecommerce Alley Facebook Group!

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Over the course of 90 days, we were able to help take an ecommerce brand from $153,216.83 to to $269,832.44 per month in sales through a few crucial steps.

In this training, Josh will break down precisely what our team did, their team did, and what we’re going to do to get them to $500k/mo. 

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

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► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

If you run an ecommerce store, you may think that lead generation doesn't need to be at the top of your list, or maybe on your radar at all. But the truth is, it IS important for ecommerce businesses to lean into lead generation for the simple reason that not everybody is ready to buy.

In this episode, you're going to learn what a lead generation campaign looks like from a Facebook Ads standpoint, the elements you need to have in place to create a campaign that works, and how to structure it for maximum results.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Collecting data and acting on what you learn from that data is key for keeping your business running smoothly. And it's especially important if you want to grow.

But tracking is only half the battle. WHAT you're tracking is essential.

In this episode, Josh explains 5 uncommon marketing metrics that we track for ourselves and for our clients. (Well, you've probably heard of #5.)

Check  it out, start tracking these mostly uncommon metrics for yourself, begin to make more agile decisions for your business, and see the impact it has.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

If you want to be a more strategic and successful marketer, you have to take a hard look at your habits.

In this episode, Josh uses the observations he's made over the last decade (the good, the bad, and the ugly) in the marketing world to narrow down 5 habits that you need to practice to truly win the game of marketing. 

You'll learn how these 5 insanely practical habits will make all the difference between the failure or success of your ecommerce business.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

When it comes to your Facebook Ads, it can be hard to know what's working and why & what's NOT working and why NOT. Is it the product? The creative? The primary text? The audience?

It can be enough to make you want to throw in the towel.

If you're having trouble getting your Facebook Ads to work and you're looking for some direction, this episode shows you how to stop the stress.

Learn our secret Swiss-Army Knife strategy for really helping your brand scale on the advertising side.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

When it comes to your website, you have to do more than the bare minimum. The truth is, the quality of your website has a high impact on your bottom line.

In this episode, we'll take a look at the top 5 elements that can help increase conversions and the value of every order placed.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

What do you do if your product is one of hundreds competing for the same space in the world of Facebook Ads? How can you stand out and be the brand with the loudest voice?

You find your niche  and you dig in, against all odds – even when your biggest opposition is the platform itself.

In this episode, Ryann and Chris of Freedom Fatigues talk to Josh about how they've found their niche and are differentiating themselves, learning to navigate tricky Facebook Ad rules along the way.

Give it a listen and get some inspiration for buckling down and owning your space in a crowded marketplace.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

If you're ready to get serious about Facebook Ads, you're in the right place. In this episode, you'll get a thorough yet clear explanation of the 5 steps to structure a promo sprint.

You'll get the answers to questions like, "What is a promo sprint?" and "How many ads should I create?"

There's a lot of actionable info packed into these 27 minutes, so get your favorite note-taking method ready and put your finger on the pause button.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

When you're just starting out your entrepreneurial journey you may hit some roadblocks.

Cash flow issues. Inventory woes. The list goes on.

This episode is all about new alternatives for financing and funding to scale your ecommerce brand.

Our guest of honor is Asher Ismail of Uncapped. Asher was named Emerging Entrepreneur of the Year in 2017 and he sat down with Josh to talk about how his business grew from a desire to work with leaders and help them become high-achievers without sacrificing their well-being.

Uncapped was born out of Asher's own frustrations when he was building his first business and it has grown into a booming avenue for ecom owners to get their financial footing and thrive.

Follow me on Instagram @joshcoffy or on TikTok @joshcoffy. Get the show notes at alleypodcast.com!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► State Of Meta Ads 2026 Workshop

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |