(This episode is a re-run that originally aired on August 28th, 2023 – we believe this is very relevant right now!)

Creatives are almost always the culprit in poor ad performance. Copy is important, creative is more important. But… if your copy AND creatives are both aligned on your messaging, then the outcome is scalability.

In this podcast, I break down our "seed, sprout, and scale" framework to help with your creatives. I'll share the types of creatives you can test, how to gather inspiration, and how to get a whole lot more out of what you already have.

This episode is very visual. I highly recommend watching it on Youtube!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

►  Increase Your Conversion Rate and Average Order Value with Ethan's Conversion Revenue Optimization Workshop: https://4080testingacademy.com/crow?sl=theecommercealley

There is a lot of misconception around what "Conversion Rate Optimization" is. Changing your button color is NOT a proper "CRO" test... and in this episode, Ethan Bence from 4080 Marketing is going to explain in depth how to shift your thinking from CRO being "Conversion Rate Optimization" to "Conversion Revenue Optimization". 

00:00 Intro
05:00 Conversion RATE Optimization vs Conversion REVENUE Optimization
09:05 Examples Of A Successful CRO Change
29:12 What’s A Good “First Step” For CRO?
33:37 Your Website Is Like An Airport… Here’s What That Means
38:42 How DO You Decide If Your CRO Test Has Enough Data?
42:53 Ethan’s Workshop
43:46 When Do You Assume A Page Is “Good Enough To Move On”?
45:55 Recap and Closing Thoughts

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

"The customer is always right." - Everyone Who's Never Run a Business

Trolls, fraudsters, and a-hole customers suck the life out of your and your team like a vacuum at a confetti party. If you've been in business for a minute, then you know what I'm talking about.

Customers get a choice. But so do YOU. In this episode, I'll share:

• WHY We Blacklist People
• HOW Our Blacklist System Works
• HOW We Enforce It
• And What We've Seen Since Implementing It

00:00 Intro
03:04 "The No Asshole Rule"
04:51 What Type Of Asshole Are You Dealing With?
12:11 How Does The Blacklist System Work?
15:00 Aren't You Just Holding A Grudge?
18:53 Overview Of Our Blacklist System
26:36 How Do You Continue To Enforce It?
31:04 So, Does This Actually Work?

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

(This episode is a re-run that originally aired on February 28, 2022.)
Two of the most powerful and predictable marketing strategies you need are paid advertising and email marketing.

Inspired by a client of ours who generates $500k+ per month from these two marketing mediums, I break down 3 steps in this episode that will help you begin leveraging ads and email to grow your business..

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

The word "scale" gets used so much that I think it's wise to take a step back and think through what it looks like in REAL life terms for most businesses who aren't the "wild success stories." 

Don't ask HOW to scale, but WHEN to scale.

Because sometimes, it's best to do the brutal, boring work that's required to set a stronger foundation for those moments when you DO want to push the pedal to to the floor and go as fast as your supply can handle.

If you're feeling beat up and in a "slow season", listen to this episode.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

What's working right NOW with Facebook Ads? We get this question a lot. But, unfortunately, the answer to that questions is always moving.

So... in this episode, I brought on Dylan (our producer & paid media buyer at The Ecommerce Alley) to dive deep into some of the most-asked questions we get, as well as share insights as to what trends we see behind the scenes in the ecommerce space.

We cover things like:

• Broad, A+ Audiences, Interests, & Lookalikes
• Campaign Structures We See Working Well (+The #1 Most Used)
• Is Retargeting Still Valuable?
• Budget Scheduling (New Feature + Our Test Results)
• CPM Trends Since 2019
• Scaling %s (How FAST Can You Scale When Adjusting Budgets?)

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

(This episode is a re-run that originally aired on October 2, 2023.)
If you walked into Shark Tank, there are three pretty common questions you'd get asked. Most people know the answer to TWO of them: what are your sales? What is your profit?

But most can't answer: what's the cost to acquire a customer?

In the marketing world, the acronym for this is CAC. (Cost to Acquire a Customer)

Every successful business obsesses over this number and does so on two primary levels: "blended" and by marketing channel.

In this episode, Josh dives into what CAC is and a little exercise to determine what yours should be, based on your business model.

By knowing this information, you can pour on the marketing gasoline, so long as you're in your "Target CAC" range!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

The goal of entrepreneurship is to be able to buy back your time. That's probably part of the reason you started your business -- to create financial freedom to do what you want, but if you got that and you were a slave to your business time-wise, it probably wouldn't be enjoyable.

That's why, in this episode, Josh breaks down how to determine what's worth hiring someone for, when to do it, and the first 5 positions he believes you should fill.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

Grab a $10 ticket to the 3-Day Ecommerce Facebook Ads Bootcamp January 29-31st here: https://alleypodcast.com/friend

If it feels like your ads don't get any traction or get traction, then fatigue quickly... Then you need to change your way of testing & finding ads.

In this episode, I break down the premise of The Ad Lab Method – a way to find "Super Ads" for a few hours of work, for a few hundreds dollars in testing, over a few days.

It's a scientific way of isolating your headlines, creatives, and primary texts to find the ultimate combination that will yield high-profit ads you can scale until production/fulfillment break.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |

(This episode is a re-run that originally aired on March 27, 2023.)
Learn our simple 5-Step Facebook Ads Optimization Process, tailored specifically for ecommerce businesses. Josh will walk you through each crucial step, from identifying key benchmark metrics to implementing fixes.
In this episode, you'll learn:

• How to effectively analyze and assess your current ad performance.
• The key benchmark metrics you should be tracking to optimize your Facebook Ads.
• A deep dive into our 5-step process, with detailed explanations and actionable tips for each step. 

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |