The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

What's working right NOW with Facebook Ads? We get this question a lot. But, unfortunately, the answer to that questions is always moving.

So... in this episode, we are going to deep dive into some of the most-asked questions we get, as well as share insights as to what trends we see behind the scenes in the ecommerce space. We recommend watching or listening to this ENTIRE episode so you get the entire picture.

We cover things like:
CPM Trends
Website vs Meta Shop
Campaign Structures
Scaling
What Ads Work Best
...and more!

00:00 State Of Facebook Ads
08:04 CPM Trends
12:18 Website vs Meta Shop
21:10 Advantage+ Campaign vs Manual Sales Campaign
29:13 Campaign Structures
38:34 Scaling Budgets
52:50 How Many Ads In One Campaign
1:00:19 Videos vs Images
1:08:18 What Images Work Best? Ady-Ads
1:11:33 Broad vs A+ Audiences vs Lookalikes
1:13:36 Catalog Ads
1:20:15 The Future Of Meta Advertising

Grab your virtual ticket to Acquire HERE!

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

►  Visit Our Brand New Shop - https://www.ecommercealley.com/shop

►  Get MonsterCart - https://www.ecommercealley.com/mc

In this episode, Josh and Dylan break down the 5 things you MUST test on your website. These 5 website tweaks will increase your AOV and Conversion rate guaranteed! Let us know in the comments what changes you made and how it impacted your store.

Grab your virtual ticket to Acquire HERE!

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

►  Visit Our Brand New Shop - https://www.ecommercealley.com/shop

In this episode, Dylan breaks down "The Great Product Hierarchy" and how you can apply it to your business. He uses major ecommerce brands and brands from our Max Profits Mentorship coaching program to draw examples of the importance of establishing a niche, developing unique selling points, and having a unique product. It's a great episode for expanding how you think about your product.

Grab your virtual ticket to Acquire HERE!

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

Ready to conquer Q1 with confidence? In this episode of The Ecommerce Alley Podcast, Josh Coffy shares his unique approach to navigating the post-holiday slump with insights inspired by Churchill, Templeton, and Balboa. 

Learn how to set realistic expectations, embrace opportunities in challenging times, and adopt a relentless work ethic to make this quarter your stepping stone to success. Whether you're looking to optimize ad spend, fine-tune your marketing strategies, or prepare for growth, this episode is packed with actionable advice—don’t miss it!

Grab your virtual ticket to Acquire HERE!

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

In this episode, Josh is joined by his assistant, Brei Counts, who’s been with the company for nearly 9 months, and together, they talk about how she’s helped streamline daily operations. From managing Josh's inbox to organizing meetings and handling countless tasks, they discuss how hiring an assistant has freed up Josh's time to focus on growth and strategy. If you’ve been on the fence about getting an assistant, this episode will give you the insight you need to make that leap and take your business to the next level.

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

These things will eat your profit & set you back from hitting your goals. After more than a decade and working with hundreds of ecommerce brands, we’ve observed some pretty common mistakes.

Avoid these 9 things. You’ll thank us later!

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

Got extra inventory from Q4? Or maybe just need a simple strategy to move stagnant stock? This episode is all about a 3-step playbook to help you turn unsold inventory into cash—all year round.

I’ll share the exact steps we used to help one client clear out nearly $100k in products, making room for fresh inventory and freeing up cash to reinvest. From creating a dedicated collection page, to a high-impact 3-day email/sms campaign, to using Meta’s Advantage+ catalog ads, you’ll get actionable tactics you can start using right away.

Grab your virtual ticket to Acquire HERE!

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

In this episode, Josh breaks out his “back-of-napkin” math to help you hit your sales goals every month—no guesswork required.

He walks you through the exact formula he uses with clients to forecast revenue, set smart ad budgets, and bridge the gap between where you are and where you want to be.

Whether you’re trying to sell out inventory fast or hit a big revenue target, this simple, math-driven approach will keep you on track and make those goals feel way more doable.

Grab your virtual ticket to Acquire HERE!

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► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

We’re celebrating an amazing year of growth, having served over 3,500 ecommerce owners, and we’re excited for what’s to come, but today, it’s all about giving back and wishing you a Merry Christmas!

If you’re willing to spend 10 seconds leaving a rating on the AUDIO version of this podcast on Apple Music or Spotify, and you send a screenshot to [email protected] with “podcast review” in the subject line, we’ll send you a $10 Amazon Gift Card as our thank you!

Just give us until January 4th, since our team is off the next week!

From our family to yours, thank you for being a part of our journey! 🎄

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

In this episode of The Ecommerce Alley Podcast, Josh shares his top 9 meeting and workflow hacks that have transformed his productivity this year.

Whether you’re leading a team or looking to improve your own routines, these hacks are designed to help you make the most of your time and move the needle on your goals.

And we’re suckers for needle-moving-goal-getting stuff.

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |