The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

►  Check Out Hostage Tape Here

Conner Fleming is the head of growth for Hostage Tape. He spends 7-figures per month on Meta and knows a thing or two about creating hyper growth for an ecommerce brand!

00:00 Intro
01:50 Hostage Tape's 2023 Numbers
03:40 Hostage Tape In Australia
04:56 Issues With Amazon
06:26 Brand Deal With UFC and Andy Elliot
10:35 Ad Results With and Without Partnership Deals
14:56 Campaign Structures and Testing In A Multi-Million Dollar/Yr Ad Account
34:46 Josh's Final 3 Questions

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

I challenged my team to 100 days of extreme activity with the objective of bringing in more customers than ever before and... it worked.

Our revenue more than doubled in 100 days. In this episode, I break down precisely what we did, how we tracked it, and the results.

►  If you do this challenge yourself, message Josh your results on Instagram

00:00 The Results We Saw
07:47 What We Did
11:08 Josh's Observations During 100 Days of 100 Challenge

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

(This episode is a re-run that originally aired on November 27, 2023.)
Sometimes all it takes is ONE tweak that can cut your cost to acquire a customer by 30%, 40%, or even 96% – and it's likely not what you think.

I'm talking from $105 cost per customer to $4.51.
Or $43 to $23 cost per customer.

All with one change: the offer.

In this episode, I'll show you how "offers" impact your ad results, share examples of offers have worked wonders, break down offer economics, and share 5 of my favorite offers to test.

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

► Connect With Hernan On Facebook

In this episode, Josh interviews Hernan Vazquez, a paid media buyer that owns scaledriven.com and has worked with some big names like Frank Kern, Grant Cardone, and Tony Robbins. In the last 6 years,  Hernan has managed over 60 million dollars in direct response advertising. If you're an advertising nerd, this episode is full of great tips and industry secrets for Facebook advertising. 

00:00 Intro
02:38 Hernan's Most Successful Campaigns
07:53 Hernan's Decentralization With Multiple Ad Accounts
16:50 At What Budget Do Campaigns Fall Apart?
20:34 How Often Do Accounts Get Shut Down?
22:55 Campaign Strategies
37:36 Josh Shares The Ad Lab Creative Testing Method
38:45 Using Automations In Meta Campaigns
40:28 Broad vs Advantage+ vs Lookalikes vs Interests
43:50 Closing

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

Email is one of those things that, as an ecommerce brand, you can’t AFFORD to ignore. I believe it’s the only LEGAL way to print money as a business owner and if you aren't doing it right, then you're leaving a lot of profit on the table and by just doing a few tweaks, you can have it working FOR YOU.

00:00 Intro and Why Email Is Important
07:47 Baseline Email Systems
15:11 When Do You Add More Emails?
22:04 Closing and Action Items

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

(This episode is a re-run that originally aired on March 13, 2023.)

Sarah Williams did $5M in sales in the first 4 years of starting her subscription box and built a list of raving customers who happily pay her every month. 

Since then, she’s started to teach other entrepreneurs, who have existing products, how to take those products and create a recurring revenue stream through subscription boxes.

This episode is FULL of gold nuggets like how to go from 0 to 100 to 1,000 subscribers, what to charge for your box, and how to build a waitlist for it.

Grab Sarah’s “30 Days To Launch” masterclass here: alleypodcast.com/sarah

You can find more on Sarah here:

• launchyourbox.com 
• Insagram @howtostartasubbox
• Facebook @subboxwithsarah

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

Remember the early days of Facebook ads or Amazon selling? Some may have described it as "the wild west". Well, it's that time again with a new platform... TikTok Shop.

In this episode Josh interviews Neil Twa, and they talk about how TikTok Shops are growing and developing. It's the wild west - so there's no rules and possibly gold to be found.

► Sign Up For Neil's Newsletter
► Grab Neil's Simple Profit Playbook Here

00:00 Intro
01:43 Is There Such Thing As Automated Income?
04:25 What To Do If You're Moving From Amazon To Shopify
08:42 How To Manage Your CPA
18:13 How Do TikTok Shops Work?
27:13 How TikTok Relates To Amazon
30:36 What Products Work Well On TikTok Shops?
34:18 Are TikTok Shops a Fad?
36:16 TikTok UGC Partnerships
39:12 Recap and Resources For TikTok Shop

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

When do you turn off an ad and cycle in new ones? How much should you spend on an ad before deciding to kill it altogether?

Knowing the answer to these questions will make you a much better Facebook Advertiser and help remove emotion from your decision making so that you're trusting the math!

In this episode, Josh breaks down:
00:00 How To Determine Your Metrics
10:18 Finding Your Kill Switches
16:59 Cycling In New Ads
20:01 How To Automate The Process

►  Our $27 Facebook Ads bootcamp can help you learn the best way to rapidly test ads without spending thousands testing. Check it out!

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

(This episode is a re-run that originally aired on August 28th, 2023 – we believe this is very relevant right now!)

Creatives are almost always the culprit in poor ad performance. Copy is important, creative is more important. But… if your copy AND creatives are both aligned on your messaging, then the outcome is scalability.

In this podcast, I break down our "seed, sprout, and scale" framework to help with your creatives. I'll share the types of creatives you can test, how to gather inspiration, and how to get a whole lot more out of what you already have.

This episode is very visual. I highly recommend watching it on Youtube!

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

►  Increase Your Conversion Rate and Average Order Value with Ethan's Conversion Revenue Optimization Workshop: https://4080testingacademy.com/crow?sl=theecommercealley

There is a lot of misconception around what "Conversion Rate Optimization" is. Changing your button color is NOT a proper "CRO" test... and in this episode, Ethan Bence from 4080 Marketing is going to explain in depth how to shift your thinking from CRO being "Conversion Rate Optimization" to "Conversion Revenue Optimization". 

00:00 Intro
05:00 Conversion RATE Optimization vs Conversion REVENUE Optimization
09:05 Examples Of A Successful CRO Change
29:12 What’s A Good “First Step” For CRO?
33:37 Your Website Is Like An Airport… Here’s What That Means
38:42 How DO You Decide If Your CRO Test Has Enough Data?
42:53 Ethan’s Workshop
43:46 When Do You Assume A Page Is “Good Enough To Move On”?
45:55 Recap and Closing Thoughts

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |