The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

►  Grab A Ticket For The Workshop (Limited Seats)

Most people think their ads are the issue. You often don't think about where you're driving traffic to. Your ads could be amazing, but if your landing page or offer is not "high-converting" it will make it LOOK like your ads are under performing. That's why, in this podcast Josh is going to share an example of this exact situation that he experienced with a client recently, and then give some simple next steps for fixing this in YOUR business.

00:00 Your Ads Aren't Always The Issue
03:14 How To Fix Your Offer
08:02 More Workshop Info

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

(This episode is a re-run that originally aired on January 23, 2023.)
Today I'll be going behind the scenes covering one of the most recent case studies my team and I personally generated for one of our email clients with a 47,000-person email list. 

The first time I truly realized how powerful email was, it totally changed my life and my business forever. But that was years ago though...have things changed?
 
We've all heard the cliche "the money is in the list." Email has always been known for its ability to be high-impact / low-resource. With everything that's changed online nowadays though some people may wonder if the methods behind getting the money out of the list have changed. 

I've been in email marketing for a long time and I've seen a lot of changes, to say the least, but there are a few fundamentals that all successful email marketing strategies have in common. Leave a few of these out and you may never be able to experience "the money" in the list...

Time stamps: 
2:51 The Time We Made My Mentor 10.4X's His Regular Email Revenue 
4:48 We Just Doubled An Email Client's Revenue Using This
6:53 Email Is Still Relevant And Here's The Simple Reason Why 
9:15 The 3 Different Types Of Email You Have To Know About
10:52 If You Want To Get An Email Strategy Off The Ground, You'll Need This
13:51 Do This Before You Do Anything Else
15:19 This Can Make You More Money Faster Than Anything Else
17:39 You Need To Be Doing This Every 4-6 Weeks
21:09 But What If My Revenue Drops

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

►  Apply For The Max Profits Mentorship

►  Grab Alex's $100 Million Dollar Offers Book

$100M Offers has been a revolutionary book for so many people. If you’re unfamiliar or want to know how to build a Cash Cow Offer for your ECOMMERCE business that people feel stupid saying “no” to, then Josh will break it down in the podcast in great detail!

00:00 Intro
01:56 Applying "$100 Million Offers" To Ecommerce
03:06 Why Do People Buy Things?
05:10 Offer Value Equation
09:55 How You Can Apply This To Your Business

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

►  Grab our KPI Calculator

Running ads as a business owner can very quickly turn into an emotional decision if you don't have solid numbers to monitor your ads with. That's why, in this video Josh is going to break down the importance of calculating your breakeven ROAS and Cost Per Acquired Customer (CPA) and then he will walk you through using our KPI (key performance indicator) calculator so you can do the exercise yourself! 

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

What does candy, Dolly Parton, and sound equipment all have in common? The guest of this week's podcast, CEO of Sweetwater, Chuck Surack. In this episode, Chuck tells the origin story of Sweetwater from VW Bus to 1,000,000 Sq Ft of space. Then, Josh asks the question we all want to know - why does Sweetwater send out so much candy with each purchase… and the answer is so wholesome.

00:00 Intro
01:48 Josh's Love Of Sweetwater
02:53 Sweetwater's Origin Story
15:35 Why Sweetwater Sends Out 350,000 Pounds Of Candy A Year
20:49 Chuck As A Non-Typical CEO
25:17 Josh's Closing Questions

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

(This episode is a re-run that originally aired on May 29, 2023.)
Unlock the potential of your ecommerce business with 10 distinct strategies to increase your Average Order Value (AOV). This tactical episode dives into optimizing upsells, implementing free shipping thresholds, leveraging tools like Bundle Bear and One-Click Upsell Funnel, and much more. Plus, experience our first-ever interactive on-screen drawing tutorial!

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

Recently, we’ve seen some people reporting disastrous results with Meta ads. 
- No Purchases One Day, Tons The Next (Or None At All)
- Automations not firing as accurately
- Inaccurate reporting
- Unpredictable spending

So… when this happens, what do you do? In this episode, Josh gives advice on checking metrics, looking in the big picture, and things you actually have control over during this time. 

00:00 What's Been Happening With Meta Ads?
02:29 "The Great Ecommerce Divide"
09:44 Advertising Is An Investment
13:42 Big Picture > Small Picture
15:40 Things You CAN Do When Marketing Results Are Down

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

When business owners think about acquiring customers, most go straight to ads. John Roman from Battlbox thinks a bit differently. In this episode, John breaks down the important role that community and content plays in retaining and acquiring new subscription box customers. 

00:00 Intro
01:53 Short Background Of John's Battlbox Journey
09:42 Battlbox's 2023 Numbers
12:21 Battlbox's Paid Customer Acquisition
19:15 How Big Of A Role Does Community and Content Play For Battlbox?
28:40 Breaking Down How The Facebook Community Works
34:10 Josh's Final 3 Questions

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

Most business owners think they are scaling when they're actually growing. In this episode, Josh brings on Stafford Newsome to discuss the difference between "Growth Mode" and "Scale Mode" in your business. Then, they discuss what your main focuses should be when you're in each of those modes.

00:00 Intro and Get To Know Stafford
07:37 The Difference Between Growth and Scale
12:31 How To Identify If You're In "Growth" or "Scale" Mode
14:41 Identifying "Scale" Mode
16:32 Identifying "Growth" Mode
18:05 What's The Difference Between "Growth" Issues and "Scale" Issues?
19:36 How To Move From "Growth" Mode to "Scale" Mode
21:12 What Do You Do When You're In "Scale" Mode?
24:19 Identifying Single Points Of Failure In Your Business
29:08 Outsourcing Your Hats
30:17 Use Marketing To Leverage Your Audiences
39:43 Josh's Final 3 Questions

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok | 

(This episode is a re-run that originally aired on December 18, 2023.)
After working hands on with 500+ brands, we've seen very clear distinctions between the ones who struggle to get their ads profitable and the ones who 5 or 10X their growth exceptionally fast.

In this episode, I share why most ads don't scale, and then break down the "4 Dials" you can turn in order to de-bottleneck areas in your advertising.

All it takes is a slight tweak in the right dial to flip your results upside-down!

Grab your virtual ticket to Acquire HERE!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

► Visit Our Website For Training and Resources

► Leave Us An Honest Rating, Email An Image Of Your Rating To [email protected], We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!

► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month

► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again

►  Follow Josh on social media:
YouTube | Instagram | Facebook | TikTok |