When business feels hard, it's not because you're doing it wrong — it's because you're human.

In this episode, Susan and mindset coach Krista Williamson talk about the patterns that keep store owners stuck — and how to shift them so you can think clearly and make better decisions.

You'll learn:

• Why frustration with ads or slow results is normal

• How to pause before reacting (and actually solve the problem)

• Why hiring help isn't a "set it and forget it" move

• How to separate facts from feelings when business feels discouraging

• Why you can't buy a solution — but you can learn to lead yourself

RELATED LINKS:

Stop Ignoring Your Mindset https://thesocialsalesgirls.com/stop-ignoring-your-mindset-its-a-powerful-tool-episode-289/

Ditch your decision fatigue. I'm giving you my framework. https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/

Stop spinning and get more done! https://thesocialsalesgirls.com/stop-spinning-and-get-more-done-episode-114/

The 3 Books That Changed My Life https://thesocialsalesgirls.com/the-3-books-that-changed-my-life-episode-278/

If sales are trickling in, and you're tempted to start running ads, this episode is for you.

Susan and Inner Circle coach Melissa Davies walk through how to decide if you're ready for ads—and what to focus on first if you're not.

You'll learn:

• The real cost of getting a sale from an ad

• How to know if you have a traffic problem or a conversion problem

• The 3-part sales funnel every store owner should track

• Simple, organic strategies to increase sales before you spend a cent

• When to add ads—and how to do it strategically without wasting money

RELATED LINKS:

The Powerful Work That Will Get You To Your Goals

Behind the Scenes of a Six-Figure Sales Funnel

Build A Massive Audience With A Brand Video

How To Use Collaborations To Get Traffic and Sales

Make your website a lead generating machine

In this first episode of our Mindset Mini-Series, I sit down with my longtime coach Krista Williamson to talk about what mindset really is—and how it quietly shapes your day-to-day business decisions.

This isn't about manifesting or "just being more positive." It's about interrupting the patterns that keep you stuck and creating new ones that help you move forward.

You'll learn: ✔️ Why your brain is wired to keep you "safe"—not successful ✔️ How to spot the stories that are sabotaging your progress ✔️ Why the problem you think you have… might not be the real problem ✔️ The one belief Susan carried for years that nearly tanked her marketing ✔️ A practical 4-step mindset framework you can start using today

Get Krista's Cheat Sheet: https://krista-williamson.kit.com/mindset

RELATED LINKS:

Stop spinning and get more done!

https://thesocialsalesgirls.com/stop-spinning-and-get-more-done-episode-114/

Ditch your decision fatigue. I'm giving you my framework. It's brilliant.

https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/

The 3 Books That Changed My Life

https://thesocialsalesgirls.com/the-3-books-that-changed-my-life-episode-278/

I'm Doing Something Scary

https://thesocialsalesgirls.com/im-doing-something-scary-episode-283/

_______________________

Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.

Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/

"Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

This week's episode is a little different—it's a conversation straight from our weekly marketing team meeting. We started with one question: Why are some store owners seeing big growth this year while others feel stuck?

The answer? It's not more work. It's better focus.

In this episode, you'll learn:

✔️ Why strategic planning (not just tactics) is the difference-maker ✔️ What top-performing store owners do before asking for help ✔️ How to identify the one metric that moves your business forward ✔️ Why showing up with clarity gets you better coaching ✔️ The "front door product" strategy that's driving real growth

RELATED LINKS:

Growth Strategies from my Mastermind (Part 1)

https://thesocialsalesgirls.com/growth-strategies-from-my-mastermind-part-1-episode-151/

Growth Strategies from my Mastermind (Part 2)

https://thesocialsalesgirls.com/growth-strategies-from-my-mastermind-part-2-episode-152/

Golden Advice from a Multi-6 Figure Maker

https://thesocialsalesgirls.com/golden-advice-from-a-multi-6-figure-maker-episode-273/

Jen's Coaching call: The plan for $20K months

https://thesocialsalesgirls.com/jens-coaching-call-the-plan-for-20k-months-episode-264/

How Natalie Built Her Multi-7 Figure Shop

https://thesocialsalesgirls.com/how-natalie-built-her-multi-7-figure-shop-episode-272/

It's so normal to feel a little helpless when your sales are down.

But here's what I know: You have more control over your results than you think. Today I'm giving you a strategy you can use to take control, get out of your slump, and avoid this happening again.

You'll Learn:

• The 3 metrics that always reveal the real problem

• Why feelings aren't facts—and what your Shopify data actually says

• How to stop comparing month-to-month and get real context

• The simple weekly tracking habit that will change your business

• How to ask better questions (and get better support)

Wondering why your sales are stuck—even though you're doing "all the right things"? In this episode, Susan and Melissa walk through how to use your own Shopify and Klaviyo data to figure out if your traffic is the problem… or if it's something else entirely.

Here's what you'll learn:

✔️ How to tell if your store's traffic is the problem ✔️ What your add-to-cart rate really means ✔️ Why your popup submit rate is the secret signal you're overlooking ✔️ The most common mistake store owners make when diagnosing slow sales ✔️ How to use Klaviyo's "sales from signup forms" report to make smart changes

RELATED LINKS:

How To Get Affordable, Quality Traffic

https://thesocialsalesgirls.com/how-to-get-affordable-quality-traffic-episode-235/

2x Your leads from the traffic you have

https://thesocialsalesgirls.com/2x-your-leads-from-the-traffic-you-have-episode-139/

Do you have the wrong traffic? A quick way to tell

https://thesocialsalesgirls.com/do-you-have-the-wrong-traffic-a-quick-way-to-tell-episode-50/

Are you leaving $ on the table? Here's what you MUST know about Popups

https://thesocialsalesgirls.com/are-you-leaving-on-the-table-episode-27/

When someone asked, "Which marketing activity actually moves the needle?" we knew we had to talk about it. Because the answer isn't what you think. In this episode, Susan and Melissa (Inner Circle coach and owner of Bike Pretty) unpack why your store needs multiple touchpoints—and how to simplify without sacrificing growth.

What You'll Learn:

✔️ Why customers rarely buy after just one click ✔️ The truth behind "this isn't working" ✔️ How to use your Shopify conversion paths to find what's really bringing in sales ✔️ The easiest way to keep showing up (without reinventing the wheel) ✔️ What to repeat—and what to fix—when sales are slow

RELATED LINKS:

Should You Hire Someone to Make Your Reels?

https://thesocialsalesgirls.com/should-you-hire-someone-to-make-your-reels-episode-277/

The 'Marketing First' Strategy That Grew This Business to 4.6M Views

https://thesocialsalesgirls.com/the-marketing-first-strategy-that-grew-this-business-to-4-6m-views-episode-257/

What happens when you put Marketing First

https://thesocialsalesgirls.com/what-happens-when-you-put-marketing-first-episode-198/

The Stress Free Content Plan That Built A Huge Audience:

https://thesocialsalesgirls.com/the-stress-free-content-plan-that-built-a-huge-audience-episode-190/

If your ecommerce sales have hit a plateau around $2K/month, and you're wondering why it's not growing, this episode is for you. We'll break down the one core reason most stores get stuck—and how to shift your strategy so you can grow without sacrificing profit.

This isn't about running a sale or throwing money at ads. It's about fixing the root problem—and building a business that's sustainable, scalable, and aligned with your goals.

What You'll Learn:

• Why your business is likely out of alignment—and how to fix it

• The problem with chasing growth before your offer is clear

• The 3 questions every potential customer needs answered

• How to grow past $2K/month without running discounts or promos

• The most profitable thing you can do before you invest in more traffic

RELATED LINKS:

2 Simple Steps To A Better Conversion Rate https://thesocialsalesgirls.com/2-simple-steps-to-a-better-conversion-rate-episode-268/

What to Do When You Have More Time Than Money in Your Business https://thesocialsalesgirls.com/what-to-do-when-you-have-more-time-than-money-in-your-business-episode-262/

This Will Get You Unstuck https://thesocialsalesgirls.com/this-will-get-you-unstuck-episode-233/

How to Create Profit Goals https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

Today, I'm sharing something that pushed me out of my comfort zone—and it might just do the same for you. I sat down with Suzi Dafnis of HerBusiness to talk about the power of stepping away, creating space, and taking a leap toward your next chapter.

💡 In this episode, you'll learn:

• What a business retreat really looks like—and why it's not just a vacation

• Why Suzi designed the Trailblazers Retreat for established business owners ready for a shift

• What past attendees say they've walked away with: clarity, connection, and confidence

• How stepping away on purpose can help you reconnect with your next big move

Want to join us in Crete this October? CLICK HERE!

Tired of relying on paid ads? This episode is for you.

Susan Bradley and Sarah Williams share the two most powerful (and doable!) strategies they've used to generate consistent organic growth for ecommerce brands—without spending a fortune.

What you'll learn:

• The simple, repeatable collaboration strategy one business owner used to grow her email list by 1,600+ people

• Why the quality of your leads matters more than the quantity

• How to use a subscription waitlist and email funnel to add 50–100 customers monthly

• The real reason collaboration partners don't need to match you in size or niche

• Why your future customers need to be "primed" before they're ready to buy

RELATED LINKS:

Join me for Brand Collab Bootcamp Sept 8-12, CLICK HERE!

Join Subscription Box Week (Sept 28–Oct 3) — Learn how to build and launch an evergreen waitlist funnel that sells on repeat. Also $15 and packed with step-by-step guidance. Click HERE!**

The free strategy that got 1600 leads and 34 new customers

https://thesocialsalesgirls.com/the-free-strategy-that-got-1600-leads-and-34-new-customers-episode-281/

Massive Growth Organically? Yes, you can! https://thesocialsalesgirls.com/massive-growth-organically-yes-you-can-episode-62/ **This podcast episode link may contain affiliate links, which means I may earn a commission if you make a purchase through my links, at no additional cost to you. Please read the full disclosure page for more information. Click HERE for our full disclosure statement.