The Ecommerce Roadmap

Start 2022 on the Right Track

Many of us start thinking about goals at this time of year. It's the perfect time to reflect on what's happened in the past, and what's possible for us in the coming year.

In this episode, Ashley Alderson, founder of https://theboutiquehub.com/ is sharing some simple and effective tips to get on the right track in 2022.

Grab a pen, because her content plan is gold!

I know you all want 2022 to be your best year ever. Ashley has generously invited our listeners to join her for a 3-day free event where you'll Plan your Best Year Ever! It will take place January 3rd, 4th, and 5th with training each day on productivity, planning, inventory planning, and content strategy for 2022.

https://retailbootcamp.mykajabi.com/best-year-yet-2022

PS The Boutique hub will be launching Hubventory in 2022 - you'll hear why I think this is the best news for all of us that are building our brands. In fact, it's so exciting for me, that I jumped on the waitlist!

If you want to be included, jump on the waitlist here:

https://hubventory.com/

Running an eCommerce website and an Etsy shop?

If you're running an Etsy shop along with your eCommerce store, you'll love this episode.

I'm chatting with Etsy expert Lauren Keplinger and what she's sharing is gold!

Listen in and learn how:

-You can stop feeling like you're running two different businesses by streamlining the work you do.

-The work you should do to get results on both platforms.

-And, how you can instantly feel good about your relationship with Etsy by making this one small change!

Grab Lauren's Etsy Checklist here: https://creativemomboss.lpages.co/seo-checklist/

Learn more about Lauren here: https://www.laurenkeplinger.com/

Get your Etsy guide here: https://learn.thesocialsalesgirls.com/etsy-guide-for-store-owners/

Often I'll see a question in one of our groups asking what a shop owner should do to have a successful in-person event.

And the thing is, there's so much you can do to set yourself up for success at the event, and beyond, but there's no handbook!

When I heard how Candice Kincaid (she's a member of our Reliable Revenue Program) crushed her goals at a recent in-person event, I knew that I had to share her strategies with you

Listen in, and you'll get a step-by-step guide that will prepare you to get sales at your event, and set yourself up to keep getting sales long after the event has passed!

Candice's list:

• Create a simple way to get people to sign up for your email list - follow up with a flow just for them
• Ask all Buyers if they will "accept marketing" - follow up with a welcome series/second-order flow
• Invite your current customers to the event
• Ask the event organizer for free tickets you can use to promote the event
• Ask the event organizer if they would feature your business in their promotions
• Have a strategy for handing out contact info (cards, magnets, pens)
• Offer a broad selection of product to buy on site
• Offer to ship large items free of charge as a show special
• Set up a review request for POS sales
• Promote on social media before and during the event

How to use referrals to supersize your results (and so much more)

If you have been longing for a way to grow your sales that doesn't include paid traffic, I want you to listen closely to this episode with Inner Circle Member Kesha Griffin.

Kesha is a new member who is working hard on growing her traffic, but along the way, she's had some major sales success from referrals. These organic sales have been a nice surprise, and I think you need the details, so you can think about how you might do this in your business.

Listen in, and you'll hear:

-How Kesha got a pile of new customers from one referral

-How she changed her business after listening to her new customers

-Our brainstorming session where we talk about ways she could systemize and scale

You can visit Kesha's site here: https://www.eternalgiftstore.com

Have you ever wondered if a Facebook Group would help you grow your business? Or maybe you already have a Facebook Group, and you're struggling to make it work for you.

This week I'm bringing you into my Inner Circle so you can learn how you can use a Facebook Group to grow a big audience and get more sales. And, it's entirely possible to do it without spending a dime!

This episode was recorded at our Member's only Planning session, and when you listen in you'll learn:

- 3 big reasons you should have a Facebook group - What you should have in place before you start - How to grow your Group for free - How to engage your members without getting on a content treadmill - How to get sales and measure your results, so you know you're on the right track

We have a whole unit of lessons that walk you through this process step by step, and we thought it might be fun to share one of the lessons in the unit with you, so you can dive in and get your Group growing now.

In this free lesson, you'll learn the best way to set up your new group, or you'll audit your existing group. When you've completed the work, you'll be set up to attract your ideal customer, grow your audience, and your sales, without spending a dime!

Simply drop your email here, and then check your inbox for your free lesson!

https://learn.thesocialsalesgirls.com/facebook-groups-training-with-kelly/

When I work with a client on a Strategy call, my job is to help them identify what's really working to get sales now, and identify opportunities for them to grow their sales without growing their ad costs.

Once we have the facts, we make a solid plan that's easy to follow and will grow their sales.

I almost always start by looking at this one report in Google Analytics, because it's the most reliable source of data that connects actions to sales, so you stop guessing and know for sure when something you do is working.

And actually, it only takes about 10 minutes to build and analyze this report, so it's super easy.

Listen in, plan on spending 10 minutes a week on this one task, and watch your sales grow.

I know Google Analytics can make people sweat, so we made you a simple 7 click guide to building and understanding your report. I think you'll love it.

Grab yours, download or print it, and you'll feel like a pro in 7 clicks!

https://thesocialsalesgirls.lpages.co/7-clicks-to-google-analytics/

It's not unusual for a member of our Inner Circle to ask for ideas in our Member's Group.

It goes like this: "I'm close to my goal this month, but I need to do something to make it all the way. Can you give me some ideas for an easy promotion I could run?"

And this week, I've seen a couple of posts like this. I got to thinking that if our Members are looking for ideas to get some fast sales, that many of you are looking too.

So, today, I'm sharing 3 simple promotions you can use that will get you some sales fast!

Take some notes and pencil them in on your calendar!

Note: I mention the Secret Sale in this episode. You can get a step by step lesson by listening to Episode 34 https://thesocialsalesgirls.com/the-secret-behind-ilses-secret-sale-event-episode-34/

Are you making these "mistakes"? Check your site today.

We have a group on Facebook called The Roadmap to 50K on Shopify.

It's free to join, and inside you'll find lots of store owners like us, working hard on their Businesses. We share tips and strategies, and the members of the group support each other as they grow.

Each week, I welcome the new members personally, and invite them to share a link to their site. I love to see what people are working on, so I make a point of looking at every single site. When I can add value I make suggestions.

Here's why I'm sharing this.

There are 4 big mistakes I see over and over. And it's important that I tell you because they are Conversion Killers!

These are things that could be stopping people from ever returning to your site and making a purchase.

So, today, I'm sharing the 4 big ones. I want you to listen in, and check your site!

And, this is the perfect time to give you a little gift. It's a lesson from Conversion School in our Inner Circle Training.

Drop your email and we'll send you a 7 minute Conversion Audit that will make sure you've covered all the bases, and your site is ready to get sales! The lesson is yours to keep, and there's even a checklist that you can download

https://thesocialsalesgirls.com/83

Join our free group, the Roadmap to 50K on Shopify here https://www.facebook.com/groups/TSSGSupportCommunity

Don't forget to share a link to your site and say Hi!

Today I want you to meet my friend Ciara Stokeland. She is a Profit First Expert, AND she's built and sold a successful Product based business, so she "gets" us.

We're talking about how Product Based Business owners like us, can really struggle with managing our inventory and have Cash Flow issues all the time, even though our sales are growing.

What you'll love about this chat is that Ciara will flip the conversation in your head every time you're short on cash.

Listen in and transform the conversation in your head from:

"I can't pay off my credit card, I'm really bad at this"

To: "I can't pay off my credit card because of (reason) and here's how I'll change that going forward so I feel in control again."

What I love most about this episode is that it will help you understand that cash flow struggles are Normal and Fixable.

Once you know what you can do to manage your inventory and your cash, you'll instantly feel better. Promise.

Grab Ciara's free Profit First For Retail Masterclass: theboutiqueworkshop.com

A start-up strategy to hit the ground running

Today I'm talking with Kate and Ann Marie, the Founders of rowdykind.com

Rowdy Kind is on a mission to make bath time plastic-free. It's a super cool product, and I know you'll want to learn more, but the real reason I wanted you to hear from Kate and Ann Marie is because you'll learn so much about how you can grow your business in a way that will set you up for success from the very beginning.

And in fact, they did such a good job that they were able to crack six figures in their first year. Quite an accomplishment for a Bootstrapped start-up.

Listen in and you'll learn:

- The"legwork" they did before they launched - We'll break down the steps they took - from idea to launch - Their super smart strategy for getting perfect product testers. - How they have involved their audience every step of the way to make selling easy - The simple Brand Rep program that spreads the word to the "right" people

I think that's important to consider using some of these strategies even if you've already launched.

There's nothing better for getting sales than "word of mouth" referrals, and, the best part is the cost is very little!