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Price is the biggest distraction in any sales conversation. Mention it too soon, and the homeowner stops thinking about value and starts fixating on cost. Suddenly, their focus shifts from "How will this improve my home?" to "Can I get this cheaper elsewhere?"
In this episode, we break down the Price Circus Elephant—why price resistance happens, how to control the conversation, and exactly when to introduce money so it feels like an investment, not an expense.
What You’ll Learn in This Episode:🔥 Why bringing up price too early derails the entire sale
🎯 The psychology behind how homeowners process pricing
💰 The right moment to introduce cost to eliminate resistance
💡 How to keep control when homeowners ask about price too soon
🚀 The proven word tracks top closers use to frame pricing the right way
Resources & Links:🎟 Join us at Close It Now Relentless: The Ultimate Sales Transformation! Get your ticket now at www.closeitnowbootcamp.com
📖 Recommended Reading: Pitch Anything by Oren Klaff
🚀 Coaching & Training: Ready to close more deals? Visit www.closeitnow.net for coaching, training, and free resources.
Let’s Connect:🔹 LinkedIn: https://www.linkedin.com/in/closeitnow/
🔹 Instagram: @therealcloseitnow
🔹 Facebook Group: https://www.facebook.com/groups/closeitnow
💡 Final Thought:The way you introduce price can make or break your deal. Are you controlling the conversation, or is the Price Circus Elephant running wild? Send me a message or drop a comment—I want to hear how this strategy works for you!
By Sam Wakefield4.7
8787 ratings
Price is the biggest distraction in any sales conversation. Mention it too soon, and the homeowner stops thinking about value and starts fixating on cost. Suddenly, their focus shifts from "How will this improve my home?" to "Can I get this cheaper elsewhere?"
In this episode, we break down the Price Circus Elephant—why price resistance happens, how to control the conversation, and exactly when to introduce money so it feels like an investment, not an expense.
What You’ll Learn in This Episode:🔥 Why bringing up price too early derails the entire sale
🎯 The psychology behind how homeowners process pricing
💰 The right moment to introduce cost to eliminate resistance
💡 How to keep control when homeowners ask about price too soon
🚀 The proven word tracks top closers use to frame pricing the right way
Resources & Links:🎟 Join us at Close It Now Relentless: The Ultimate Sales Transformation! Get your ticket now at www.closeitnowbootcamp.com
📖 Recommended Reading: Pitch Anything by Oren Klaff
🚀 Coaching & Training: Ready to close more deals? Visit www.closeitnow.net for coaching, training, and free resources.
Let’s Connect:🔹 LinkedIn: https://www.linkedin.com/in/closeitnow/
🔹 Instagram: @therealcloseitnow
🔹 Facebook Group: https://www.facebook.com/groups/closeitnow
💡 Final Thought:The way you introduce price can make or break your deal. Are you controlling the conversation, or is the Price Circus Elephant running wild? Send me a message or drop a comment—I want to hear how this strategy works for you!

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