In real estate, everyone talks about the wins: the closings, the volume, the big paydays. But just as much a part of this business are the challenges.

The clients who reject you, the seasons where business is slow, or the moments when life gets in the way, whether it's parenting, loss, or personal struggle.

And that's the real difference between the 87% who quit and the 13% who last. The 13% treat those challenges differently. They don't hide from them; they're transparent about them.

That honesty not only makes them more authentic. It also attracts clients who resonate with who they are. And because they're not pretending everything is perfect, they build systems around themselves to grow stronger through setbacks instead of being broken by them.

The agents who last in this business are the ones who do that healing work. They use every loss, even the pain of someone choosing not to work with them, as fuel to perfect their systems and sharpen their approach.

How do you deal with setbacks so that they make you a better business owner? How do we attract clients who align with us?

In this episode, we're joined by Dana Malstaff, founder of Boss Mom and Nurture to Convert.

She shares why honesty, resilience, and emotional clarity aren't just nice-to-haves; they're business strategies that determine whether you thrive or burn out.

Guest Bio

Dana Malstaff is an author, speaker, messaging strategist, podcaster, movement maker, and the founder of Boss Mom and Nurture to Convert. She believes that too many brilliant moms are struggling to figure out how to grow their businesses while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their businesses using trends that feel inauthentic and aren't realistic for their inconsistent schedules. Dana has helped thousands of women become recognized for their brains, not their dance moves. To learn more, go to https://bossmom.com/ and https://nurturetoconvert.com/.

About Your Hosts

Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Before his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry.

Dave Richards is a well-respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals, and others. With over 25+ years of executive leadership experience, he coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior, he specializes in building and optimizing high-performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today's dynamic marketplace.

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