Summary

In this episode, Jenni Bush provides a checklist for trade shows and events for equine businesses. She covers pre-event planning, strategic planning, packing list, during the event, and after the event.

Takeaways

A checklist is essential for trade shows and events.

Pre-event planning involves identifying ideal clients, calculating footfall, and determining event costs.

Strategic planning includes marketing and promotion, stand design, and team briefing.

The packing list should include essential items like tables, chairs, lighting equipment, stock, technology, and health needs.

During the event, focus on branding, safety, rest breaks, and lead management.

After the event, follow up with leads, review event success, utilize social media and PR, and properly store and pack away items.

Chapters

00:00 Introduction and Overview

01:04 Pre-Event Planning

03:19 Strategic Planning

05:14 Packing List

07:54 During the Event

08:51 After the Event

READ THE BLOG POST & GET THE CHECKLIST HERE https://www.jennibush.com/essential-trade-show-and-event-checklist/

In this episode, Jenni Bush shares 11 tips for having a successful trade show or event. She emphasizes the importance of allowing plenty of time for set up and being prepared. Creating an amazing show stand, bringing enough stock and marketing materials, and ensuring smooth payment systems are also crucial. Jenni advises practicing what to say and making it easy to collect leads. Generating buzz at the show, taking care of oneself, and leveraging the show to the fullest are additional tips. She concludes by suggesting creating photo opportunities and encourages listeners to share their experiences.

Takeaways

Allow plenty of time for set up and be prepared.

Create an amazing show stand that is well-lit, inviting, and safe.

Bring enough stock and marketing materials.

Ensure smooth payment systems and practice what to say.

Make it easy to collect leads and generate buzz at the show.

Take care of yourself and leverage the show to the fullest.

Create photo opportunities to increase visibility and reach.

Chapters

00:00 Introduction and Overview

01:00 Tip 1: Allow Plenty of Time for Set Up

01:57 Tip 2: Be Prepared and Plan Ahead

02:25 Tip 3: Create an Amazing Show Stand

03:20 Tip 4: Bring Enough Stock and Products

03:50 Tip 5: Have Sufficient Marketing Materials

04:17 Tip 6: Ensure Smooth Payment Systems

04:45 Tip 7: Practice What to Say

05:40 Tip 8: Make it Easy to Collect Leads

06:01 Tip 9: Generate Buzz at the Show

06:28 Tip 10: Take Care of Yourself

07:36 Tip 11: Leverage the Show to the Fullest

08:23 Bonus Tip: Create Photo Opportunities

10:16 Conclusion and Call to Action

READ THE BLOG POST HERE https://www.jennibush.com/11-steps-to-a-successful-trade-show-or-event/

This episode provides a comprehensive guide on how to plan and prepare for a show or event. It covers setting clear goals and objectives, collecting leads and increasing sales, leveraging the event and creating buzz, preparing marketing materials, following up after the event, stand design, keeping the stand clean and uncluttered, setting up and practicing in advance, engaging with visitors and choosing staff, and taking care of yourself. The episode concludes with an essential show checklist.

Takeaways

Set clear goals and objectives for the show or event.

Collect leads and find ways to increase sales during the event.

Leverage the event to create buzz and generate interest.

Prepare marketing materials and follow up with leads after the event.

Design your stand to reflect your brand and messaging.

Ensure proper lighting and furniture for your stand.

Keep the stand clean and uncluttered to attract visitors.

Set up and practice in advance to ensure a smooth experience.

Engage with visitors and choose staff who can effectively represent your brand.

Take care of yourself during the event to maintain energy and focus.

Chapters

00:00 Introduction and Overview

02:15 Setting Clear Goals and Objectives

03:36 Collecting Leads and Increasing Sales

06:24 Leveraging the Event and Creating Buzz

11:37 Preparing Marketing Materials

13:59 Following Up After the Event

15:55 Stand Design: Branding and Messaging

19:16 Stand Design: Lighting and Furniture

22:33 Keeping the Stand Clean and Uncluttered

27:10 Setting Up and Practicing in Advance

35:02 Engaging with Visitors and Choosing Staff

39:11 Taking Care of Yourself

41:27 Conclusion and Essential Show Checklist

READ THE BLOG VERSION HERE https://www.jennibush.com/how-to-plan-and-prepare-to-exhibit-at-a-trade-show-or-event-with-your-equestrian-business/

Summary

In this episode, Jenni Bush discusses the factors to consider when deciding whether to participate in a trade show. She emphasizes the importance of calculating both the immediate and long-term return on investment. Jenni also highlights the benefits of trade shows, such as networking opportunities and brand exposure. She provides insights into customer lifetime value and the significance of tracking marketing efforts. Finally, she shares a list of key questions to ask before committing to a trade show.

Takeaways

Calculate the immediate and long-term return on investment before participating in a trade show.

Trade shows offer networking opportunities, brand exposure, and potential partnerships.

Track marketing efforts and analyze data to measure the impact of trade shows.

Ask key questions about the event, including attendee demographics, cost, and competition.

Chapters

00:00 Introduction and Overview

02:36 The Benefits of Trade Shows

04:05 Calculating Immediate Return on Investment

06:49 Long-Term Return on Investment

08:11 Brand Exposure and Awareness

09:09 Networking Opportunities

09:39 Partnerships and Collaborations

11:26 Customer Lifetime Value

12:51 Marketing Efforts and Data Analysis

14:17 Key Questions to Ask Before Committing to a Trade Show

LINKS:

Visit www.JenniBush.com to book a consultation

Get the Calculator tool here https://www.jennibush.com/is-having-a-stand-at-a-show-right-for-your-equine-business/

Summary

In this episode, Jenni Bush interviews Gemma Knight, a copywriter for equestrian and rural business owners. Gemma explains the difference between copy and content writing, emphasizing the importance of writing persuasive and conversational copy. She provides tips for writing copy that connects with the audience, including using contractions and starting sentences with conjunctions. Gemma also shares insights on writing an effective about page and the benefits of joining her Copy Club. She discusses the limitations of AI in copywriting and highlights the importance of creating emotional connections in copy. Gemma concludes by praising her experience working with Jenni Bush and encourages listeners to focus on the benefits and transformation their products or services offer in their copywriting.

Chapters

00:00 Introduction and Definition of Copy

01:31 Challenges in Writing Copy

03:02 Tips for Writing Conversational Copy

04:45 Writing an Effective About Page

06:58 The Copy Club

10:14 The Importance of Writing Authentic Copy

11:21 The Pitfalls of AI in Copywriting

14:48 Creating Emotional Connections in Copy

17:29 Working with Jenni Bush and the Benefits of Coaching

21:25 Final Tips for Improving Copywriting

25:13 Where to Find Gemma Knight

For more info on Gemma visit:

https://www.gemmaknight.co.uk/

And for all things equestrian business see https://www.JenniBush.com

In this episode, Sarah Giddings of the Stables Retail Consultancy shares her expertise in equestrian retail. She discusses the importance of retail fundamentals and tracking sales to improve profitability. Sarah also offers tips for trade shows and highlights the five fundamentals of equestrian retail. She reassures equestrian retailers that they are not alone and encourages them to seek support and guidance to grow their businesses.

Find out more about Sarah at https://thestablesretailconsultancy.co.uk/

And for more from Jenni the Equine Business Assistant visit https://jenniBush.com

Takeaways

Chapters

00:00Introduction and Background

03:29Empowering Smaller Retailers

05:15The Importance of Retail Fundamentals

08:14Tracking Sales and Improving Numbers

10:15Common Issues and Easy Fixes for Equestrian Business Owners

12:52Improving Retail Marketing and Platforms

15:20The Five Fundamentals of Equestrian Retail

20:17Tips for Trade Shows

26:46Reassurance and Support for Equestrian Retailers

In this episode, Jenni Bush interviews Katie, the founder of Riviera PR, about the essentials of finding the right brand ambassador or rider for a business. They discuss the importance of clear communication and setting expectations upfront, as well as the need for balance and fairness in the relationship. They also explore how to measure the return on investment and the key steps to take when bringing on a brand ambassador or rider. Katie shares her experience working with Jenni Bush and the benefits of having support and guidance in growing a business. The episode concludes with a discussion on the results of the Gallup into 2024 Challenge and future plans for the program.

Takeaways

Chapters

00:00Introduction and Background

00:52Essentials for Getting a Brand Ambassador or Rider

03:17Setting Clear Expectations

04:09Balancing Expectations and Incentives

06:44Measuring Return on Investment

08:39Preparing for a Brand Ambassador or Rider

09:54Membership for Support

10:47Mistakes to Avoid and Tips for Businesses

12:19Working with Jenni Bush

13:38Benefits of Working with Jenni Bush

14:45Advice for Those Considering Working with Jenni Bush

18:03Results of Gallup into 2024 Challenge

20:00Future Plans for Gallup into 2024 Challenge

21:21Conclusion and Final Tip

In this episode, Jenni:

✨ Shares the importance of reevaluating your branding and messaging for the new year.

✨ Gives practical steps to align your brand and messaging with your current business goals.

✨ Provides questions to help you evaluate your branding and messaging.

Book a FREE Canter to Clarity Coaching Call with Jenni here - Jenni Bush Coaching Call

Find Jenni on Instagram at @equinebusinessassistant

Join the Equestrian Business Support Network on Facebook here

Visit Jenni's website here

QUESTIONS

Dive into the dynamic world of social media with host Jenni Bush as she unpacks the critical need to revitalize your strategies for the new year. In this episode, discover why staying informed about platform changes is key to maintaining visibility. From adapting to algorithm shifts to embracing new features, Jenni shares actionable insights to keep your equestrian brand thriving in the digital landscape. Don't miss this episode if you're ready to boost your online presence and grow your herd in 2024