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In my newest episode of The Blogger Genius Podcast, I interviewed online business coach, Jenny Melrose, where we delve into the evolving landscape of online business and blogging, particularly as we look ahead to 2025.

Shifting Mindsets: From Pageviews to People

One of the central themes of the episode is the critical need for bloggers and online entrepreneurs to transition from merely chasing pageviews to focusing on building meaningful connections with their audience. Jenny and I argue that the landscape of online business has changed, and success now hinges on how well one can serve and educate their audience rather than just generating traffic.

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Key Takeaways

• Focus on Relationships:Building a loyal audience is more important than ever. Instead of focusing solely on pageviews, prioritize creating content that addresses the specific needs and problems of your audience.
• Educator Mindset: See yourself as an educator and expert in your field. This shift in perspective can help you create more valuable content and build stronger connections with your audience.

Building a Strong Foundation

Jenny highlights that many entrepreneurs struggle at the foundational level of their business. She points out that a significant number of clients come to her with websites that are cluttered and unfocused, making it difficult for visitors to understand what they offer. A well-structured website is essential for nurturing relationships and driving sales.

Website Essentials

• Opt-in Opportunities: Your homepage should prominently feature an opt-in or freebie to encourage visitors to join your email list. This should be placed above the fold, ensuring that it’s visible without scrolling
• Clear Navigation: Ensure that your website has clear navigation to three main areas of your business, such as educational resources, services, and products. This helps visitors quickly understand what you offer and how they can benefit. Content Integration: Showcase your latest blog posts, podcast episodes, and other content, along with additional opt-in opportunities to keep visitors engaged.

Nurturing Your Audience

I reiterate the importance of an email list as the most effective way to nurture relationships with potential customers. The number of social media followers is not as important as having a dedicated list of engaged subscribers who are interested in what you have to offer.

Actionable Tips:

• Email Marketing: Focus on growing your email list and regularly engage with your subscribers through valuable content and offers.
• Personal Touch: Use your email list to build personal connections with your audience. Share your story, insights, and behind-the-scenes content to foster a sense of community.

Clarity and Strategy

Jenny positions herself as an educator who provides clarity and strategic plans for her clients. She encourages entrepreneurs to focus on solving specific problems for their audience, which can lead to the development of products and services that people are willing to pay for.

Strategic Steps:

• Identify Problems: Conduct keyword research to understand the problems your audience is searching for solutions to.
• Content Distribution: Choose three platforms to distribute your content consistently, whether it be through podcasts, blog posts, or videos. For instance, if you start with a podcast, transcribe the audio into a blog post for greater visibility and engagement.
• Product Development: Develop products and services that address the specific needs of your audience. This positions you as an expert and creates additional revenue streams.

Overcoming Overwhelm

Many entrepreneurs feel overwhelmed by the myriad of options available to them. Break down your goals into manageable tasks and prioritize them based on their impact on your business. Don’t hesitate to seek support from mentors, coaches, or online communities to help you stay focused and motivated.

Learning from Experience

Jenny reflects on her journey as a former lifestyle blogger and the lessons learned from her experiences, including the challenges of algorithm changes and the importance of adapting to the evolving digital landscape. We both stress the value of sharing these lessons to help others avoid similar pitfalls.

Lessons Learned:

• Adaptability: Stay flexible and be willing to adapt your strategies as the digital landscape changes.
• Continuous Learning: Invest in your education and stay updated with the latest trends and best practices in your industry.

Final Thoughts

Focus on building a solid foundation for their businesses, prioritize nurturing your audience, and embrace a mindset of education and problem-solving. By doing so, you can position yourself as an expert in your field and create sustainable, scalable businesses in the ever-evolving online landscape.

Other Related Blogger Genius Podcast episodes You’ll Enjoy:

• Set Yourself Up For Successful Brand Work with Jenny Melrose
• The Future of Blogging: Why Authenticity Beats AI Every Time with Kimberly Espinel
• Embracing Imperfection: The Power of B-Minus Work

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