What is influencer marketing and why does it matter for marketers? 

It does matter - a lot. In recent years, influencer marketing has gone from being a comparatively unknown and untested channel to a media that more and more brands see as a natural part of the media mix. 

It is both the oldest and the newest marketing channel at the same time. But even though it has been around for as long as humans have existed it has not always been getting the attention it deserves. But times have changed - and we’re moving fast! As a marketer today you need to keep a close eye on this development. 

In this episode we’re discussing the evolution of influencer marketing - how did it all start and what does it look like today? You will learn why the channel is so effective in modern marketing, how the execution has changed over the years and why we trust people more than brands.